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Contextual Transmedia Communications Presented by Betsey Merkel, Co-Founder and Director The Institute for Open Economic Networks (I-Open) COINs Conference 2010 Including 2012 Updates

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Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010. Title: Contextual Transmedia Communications: Content and Creativity in Complexity Presenter: Betsey Merkel, The Institute for Open Economic Networks (I-Open) at the COINs-collaborative innovation networks Conference 2010, hosted by the Savannah College of Art & Design in Savannah, Georgia USA on October 7-9, 2010. From the Abstract and a Presentation Overview: The human race is faced with engaging in exponential levels of complexity resulting from expanding populations, limited natural resources, and maturating cycles of the World Wide Web. Habits of capacity building - that of inventory, meaning, and experimentation -- remain at levels suited to an industrial age of linear scarcity. The results of this mismatch can be seen in widespread U.S. unemployment, poverty, and exponential natural systems failure. Disruptions such as these will continue to diminish our collective creative abilities to advance innovative enterprise unless we think and act differently. How and what we communicate affects the economic impact of creativity.

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Page 1: Contextual Transmedia Communications

Contextual Transmedia Communications

Presented byBetsey Merkel, Co-Founder and Director

The Institute for Open Economic Networks (I-Open)

COINs Conference 2010

Including 2012 Updates

Page 2: Contextual Transmedia Communications

We live in an age of complexity and

everyone is affected.

Everything is connecting but we are not.

This is a “flattening”.

Page 4: Contextual Transmedia Communications

In June 2010, the Economic Development Agency at the U.S. Department of Commerce commissioned the Council on Competitiveness to write a report prescribing solutions to strengthen regional innovation in education, economic, and workforce development.

Page 5: Contextual Transmedia Communications

Collaborate.Regional Innovation Initiative

Leading Regional Innovation Clusters

The Council recommended investments in:Connectivity - Conversations - Capacity

Page 6: Contextual Transmedia Communications

To succeed, regions will need to invest in cultures with higher levels of giving, reciprocity, and attribution.

This will require new habits of strategic thinking and social behaviors.

Page 8: Contextual Transmedia Communications

We can use the example of the COINs 2010 community, investing in

• creativity

• COINs-collaborative innovation networks

• cool places

• swarms

• coolhunting and coolfarming

Page 10: Contextual Transmedia Communications

We build value by sharing knowledge about what is important to us in our conversations.

A social media infrastructure - a web 2.0 toolset - amplifies conversations to attract and strengthen community.

Page 12: Contextual Transmedia Communications

The COINs 2010 web 2.0 toolset was built 5 months prior to the Oct 2010 conference.

We began sharing information and curating knowledge across:

• Facebook -- social community

• Flickr -- images

• Livestream -- streaming broadcast

• Strategy-Nets --workspaces

• Scribd -- documents

• Twitter -- micro blog

• Vimeo -- video

• YouTube -- video

Page 13: Contextual Transmedia Communications

• Audience Results

Page 14: Contextual Transmedia Communications

September 22, 2010204 Likes

Page 15: Contextual Transmedia Communications

October 7, 2010Stats not available

Page 16: Contextual Transmedia Communications

November 15, 2010130,000 viewer minutes

Page 17: Contextual Transmedia Communications

October 7, 201030 Members

(launched a few weeks before conference.)

Page 18: Contextual Transmedia Communications

October 7, 201012,571 Total Reads58 Uploads47 Followers

Page 19: Contextual Transmedia Communications

October 7, 2010609 following220 followers22 listed

Page 20: Contextual Transmedia Communications

October 7, 201010 videos

Page 21: Contextual Transmedia Communications

November 15, 2010260 Channel Views1 Subscriber

Page 23: Contextual Transmedia Communications

By “contextualizing” information, a community creates a shared-sentiment portrait of culture.

Contextualization signals meaningful attraction.

Knowledge sharing catalyzes member empowerment.

(Updated 2012)

Page 24: Contextual Transmedia Communications

Each social media tool has it’s own community network that shares information with other tools and their online communities.

Page 25: Contextual Transmedia Communications

Curating social media knowledge content in this way attracts systems of emerging intelligence embedded in other systems.

(Updated 2012)

Page 27: Contextual Transmedia Communications

Contextual transmedia communications is a solution for individuals and organizations to engage in the abundance of the semantic web by sharing knowledge to build value.

Page 28: Contextual Transmedia Communications

COINs 2010 Conference Instructions

The Swarm Creativity Framework is a guide to help entrepreneurs, scientists and business leaders successfully navigate a shift in mindset from

scarcity to abundance. Swarm creativity is a discipline driven by the laws of natural systems, and is designed to catalyze individual creativity, communication and collaboration, ultimately leading to flourishing cultures of innovation.

Swarm Creativity powers the COINs 2010 community and with it the Science of Collaboration. Researchers and industry leaders share insights and

innovations in health care, design, the creative industries, engineering and technology. The community generates a collective intelligence to solve the social, economic and environmental challenges of the world.

The five areas of investment in swarm creativity are:

Creativity -- The single most productive asset every

individual possesses. Creativity is leveraged with critical

thinking skills and an ability to ask questions. These are

the core tools required to design complex projects with sustainable outcomes.

COINs -- collaborative innovation networks – Serves as the infrastructure to transport creative ideas to

accelerate business development in towns and cities.

Cool Places -- Attract the conversations of entrepreneurs

focused on health care, energy, land, food and water.

Cool places are “sticky” and retain quality talent,

enterprising collaborations, and innovative firms.

Swarms -- Created from numbers of people attracted to

the next big idea that has surfaced from the crowd. Swarms build capacity.

Coolhunting -- The practice of seeking the most creative

ideas and people; coolfarming is the practice of collaborating to help them succeed; strategic branding

provides the storytelling discipline necessary to spread

the idea/initiatives.

Used with permission: Peter Gloor, author, “Swarm Creativity”. Created by Betsey Merkel, I-Open, 2010

Page 29: Contextual Transmedia Communications

In summary, contextual transmedia communications

• identifies emerging intelligence systems

• shares web 3.0 content across web 2.0 communities

• connects creativity to education, economic, and workforce development.

Page 30: Contextual Transmedia Communications

Thank you.

Betsey Merkel, Co-Founder & Director

The Institute for Open Economic Networks (I-Open)

e-mail: [email protected]