continuous creative integration - #cci
TRANSCRIPT
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CONTINUOUS CREATIVE INTEGRATION? MICHAEL RAWLING
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A4A
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Title position here Your title sit over it YOUR HOST TODAY…
MIKE RAWLINGLEAD UX AT UNRULY.CO, LONDON:
TEAM-OF-ONE & UX COACH:INTERACTION DESIGNER, UI ENGINEER, UI DESIGNER, UX RESEARCH, USER RESEARCH, TEST PARTICIPANT RECRUITER, USABILITY TESTER, MICRO-COPY WRITER, TRAINER, MENTOR ETC…
UX history dating back to ’98 – pre “UX”!!! Consulted, designed, engineered, leader of, coached, trained big & small teams and initiatives for:.. Tesco, Wiley Publishing, Camelot, Konami, LoveFilm and Granada Television, ITV and Unruly.co…
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ABOUT UNRULY.CO
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ABOUT UNRULY.CO
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WARNING - MAY CONTAIN UNRULY CULTURE…
...and of course, err, creative cultural appropriation and mixing…;)
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Title position here Your title sit over it WHO’S HERE?
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Title position here Your title sit over it THIS EVENING…
• INTRO…THIS SESSION
• FRAMING THE CONTINUOUS CHALLENGES
• COLLABORATION POKER
• THEORY VS. PRACTICE: TECHNIQUES FROM THE TRENCHES
• Q&A
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Title position here Your title sit over it OPEN DISCUSSION AT A4A
I’M GOING TO INTRODUCE SOME IDEAS AND TECHNIQUES
THESE WILL GET BETTER OF WE CAN FIND THE PROBLEMS AND SEE HOW THEY WORK FOR ALL OF US AND SO REFINE THEM…
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FRAMING THE CHALLENGES
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AWARENESS AND FLEXIBILITY
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A.I.D.U.X
Many claim so but….*you are not ‘doing’ user experience* if you haven’t:
1. Involved actual, representative users in your research 2. Users have actually seen and used your feature/idea 3. Documented it (somehow) 4. Analysed it 5. Ensured the team knows and appreciates the results
Am I Doing User Experience?
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COLLABORATION AND COMMUNICATION
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DELIVERABLES
#nopsd
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Title position here Your title sit over it DESIGN FIRST?
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THE SEARCH FOR PERFECTION
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Title position here Your title sit over it WE AREN’T MAKING FURNITURE
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THE PROBLEM
Fails with modern software products that: • immediately updateable client<>server applications, like SAAS,
• regularly updated model, like Apps or phone OS software
http://www.akamai.com/html/technology/dataviz1.html
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SO: AGILE? LEAN UX? SCRUM? KANBAN? XP? UCD? DESIGN THINKING?..OR…WHAT?
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ONCE UPON A TIME…WATERFALL
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CONTINUOUS BUT…
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BEFORE…
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IS CONTINUOUS POSSIBLE?
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WELL LET’S FIND OUT…
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Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!!
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Remembering what specialisms we have tonight…
LET’S PLAY: COLLABORATION POKER!!
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Remembering what specialisms we have tonight…
- Pick a role:
• A client • A UX • A designer • A developer • A product or commercial person
LET’S PLAY: COLLABORATION POKER!!
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Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!!
Remembering what specialisms we have tonight…
- Pick a role:
• A client • A UX • A designer • A developer • A product or commercial person
- Grab a sticker to show your discipline!
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Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!!
Remembering what specialisms we have tonight…
- Pick a role:
• A client • A UX • A designer • A developer • A product or commercial person
- Get a sticker for your discipline! - Now assemble into project/product teams - with one discipline in each!
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Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!!
- Remember what team you are in…
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Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!!
- Remember what team you are in…
- Now re-arrange into single discipline teams: a group of all UX, a group of all design, one of all dev one of all clients one of all product..
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Title position here Your title sit over it #1 CHALLENGE: 15 MINS
Actions: - Grab a persona template
- Imagine yourself into the shoes of your
team members
- capture down all the goals, frustrations you have, perfect/ideal project experience you would like
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Title position here Your title sit over it LET’S PLAY: COLLABORATION POKER!!
Now… - Teams Re-assemble!!!!
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Title position here Your title sit over it #2 CHALLENGE: 15 MINS
Actions: - Teams Re-assemble!!!!
- Go round the team expressing your notes about needs and
frustrations
- Compare and contrast them together!
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REVIEW: CAPTURE YOUR POV
Review • Thoughts and impressions
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DISCUSS RESULTS
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SIGNS OF A SOLUTION?
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Title position here Your title sit over it A SOLUTION
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Title position here Your title sit over it A SOLUTION? CI AND CD ‘Continuous Delivery’ & ’Continuous Integration’ – even ‘continuous design’
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A SOLUTION ‘Continuous Delivery’ & ’Continuous Integration’
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Title position here Your title sit over it WORK FOR THE WHOLE TEAM?
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Title position here Your title sit over it MAYBE WE NEED…
Continuous Creative Integration
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TECHNIQUES FROM THE TRENCHES
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CO-LOCATION IN TIME AND SPACE
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Title position here Your title sit over it CROSS-DISCIPLINARY PAIRING…
Recent discussion: https://www.linkedin.com/groups/Pair-design-3315113.S.5968946180594364420
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UX COACH UX Coach: mentor, train and coach to help the team to help themselves – so they themselves are immersed in user intelligence and knowledge
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USER INTEL UX coach/practitioner must continuously marinade the team in user intel and share ideas, welcome colleagues into the UX world
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Title position here Your title sit over it FACILITATE A UX ATMOSPHERE
DON’T - Be an old skool UX Lone Ranger, or - Let the UX team ‘Go Dark’ DO - Deputise team members to - Work on designing and running research together
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UX COACHING
UX Coach: Most difficult skill is to ‘give away’ knowledge in a competitive environment in this context but… Don’t worry, no one else can do your job, UX people – they just want our help.
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Title position here Your title sit over it START SIMPLY BUT BOLDLY Set Vision in text and general design feel - at most!! •Understand Audience •Identify core principles and guidelines •Start a list of potential features. •That’s it..
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Title position here Your title sit over it LESSONS FROM TRYING LEANER WAYS…
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Title position here Your title sit over it SHARED UNDERSTANDING
PERSONA WORKSHOPS: GET WHOLE TEAM INVOLVED
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Title position here Your title sit over it NURTURING EMPATHY
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Title position here Your title sit over it NURTURING EMPATHY
As {persona name} I would like to…so that…
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Title position here Your title sit over it NURTURING EMPATHY PERSONA STICKERS ON STORY CARDS
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DESIGN TOGETHER
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INITIAL CHARRETTE PHASE
OK, SO HOW?
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OK, SO HOW?
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MAKE IT REAL
“Prototyping: where the wheels touch down on the tarmac”
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Title position here Your title sit over it STATIC DOESN’T CUT IT Goodbye Design Phase! Static design and doesn’t cut it: design straight into prototypes Axure or HTML or POP or whatever tool.. #nopsd
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Title position here Your title sit over it SUPER LOW RES PROTOTYPING
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Title position here Your title sit over it THEN UP THE RESOLUTION
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PROTOTYPES Prototypes become testable living breathing document for: •usability/ux testing and user validation AND….
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PROTOTYPES Prototypes become testable living breathing document for: •usability/ux testing and user validation And Client sign off!!
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GUIDELINES & PRINCIPLES
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SET OUT GUIDELINES …Branding Guidelines?
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SET OUT GUIDELINES …Branding Guidelines? Interaction guidelines like the BBC’s…??
http://www.bbc.co.uk/gel
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BEYOND BRANDING GUIDELINES, BEYOND INTERACTION GUIDELINES: LIVE UX GUIDELINES
SET OUT GUIDELINES
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Actually sit with engineers to actually code this with them…
SET OUT GUIDELINES
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UX TESTING
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OK, SO HOW?
Many people show *clients*: …the results of testing or design but involving them in it is critical AND…
Many people show their team of: *Devs, engineers, testers, product owner.. ….the results of testing or design but actually involving them in it is critical too…
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Title position here Your title sit over it ENGAGING ALL IN UX…
You and team members pairing on design and run experiments…
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Title position here Your title sit over it TEAM LEARN FROM TESTING TOGETHER
You and team members design experiments..
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USER RESEARCH
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USER RESEARCH
RESEARCH
Micro surveys and team administered feedback tools
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SO!
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CONTINUOUSLY?
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DO THIS EVERY DAY OR WEEK
• Every week: • Colocation in time and space • - with close collaboration!
• Yes! stand ups! • UX Coach • Team Boards
• Communicating with: • Drafting Together: in charrettes • Prototype the product itself • Test Together • Beyond brand guidelines: live ux
guidelines
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Q & A
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THANKS FOR LISTENING!
MemberVideo Council Whitelisted
Winner Best ContentDistribution Service
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Anyone else I forgot!!
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