Continuous Improvement: AACSB 2007 Continuous Improvement: AACSB 2007 Accreditation Standards UpdateAccreditation Standards Update

2007 APLG/FSA Annual Meeting2007 APLG/FSA Annual MeetingFebruary 11, 2007February 11, 2007

Jerry Trapnell, Exec VP &ChiefJerry Trapnell, Exec VP &Chief

Accreditation Officer, AACSB Accreditation Officer, AACSB

(jerryt@aacsb.edu)(jerryt@aacsb.edu)

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OverviewOverview

AACSB International mission and AACSB International mission and status of the Accreditation Councilstatus of the Accreditation Council

Pertinent dataPertinent data

2007 Process and Standard’s 2007 Process and Standard’s Interpretations update Interpretations update

Value of accreditation initiativesValue of accreditation initiatives

Mission StatementMission Statement

AACSB International advances AACSB International advances quality management education quality management education

worldwide through accreditation and worldwide through accreditation and thought leadershipthought leadership

AACSB Accreditation AACSB Accreditation Seal and LogoSeal and Logo

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AACSB International AACSB International

Accreditation CouncilAccreditation Council

Business SchoolsBusiness Schools• 540 members 540 members • 450 US and 90 OUS450 US and 90 OUS• 30 countries30 countries

Accounting AccreditationAccounting Accreditation• 168 schools 168 schools • 163 US and 5 OUS163 US and 5 OUS• 5 countries5 countries

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Trends in AQ/PQ FacultyTrends in AQ/PQ Faculty

Percentage of AQ and PQ FacultyPercentage of AQ and PQ FacultySelf-Reported via BSQSelf-Reported via BSQ

##SchoolsSchools __AQ_AQ_ __ PQ_PQ_2002-032002-03 300 300 71.5%71.5% 22.0%22.0%2003-042003-04 360 360 70.7%70.7% 22.1%22.1%2004-05 395 2004-05 395 69.5% 69.5% 24.0%24.0%2005-062005-06 507 507 63.7%63.7% 28.1%28.1%

Source. AACSB BSQ (data is self-reported). Source. AACSB BSQ (data is self-reported).

Note: 2005-06 includes significant OUS participation for Note: 2005-06 includes significant OUS participation for first time. US-only data for 2005-06 are 65.3% AQ and first time. US-only data for 2005-06 are 65.3% AQ and 26.7% PQ, respectively.26.7% PQ, respectively.

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Some statistics from past 5 yrs:Some statistics from past 5 yrs:

% of business maintenance % of business maintenance

reviews ending in 6reviews ending in 6thth yr. review: yr. review:19%19%

% of acct maintenance reviews% of acct maintenance reviews

ending in 6ending in 6thth yr. review yr. review21%21%

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Frequency of Business/Acct Frequency of Business/Acct Standards Cited in 6Standards Cited in 6thth Year Reviews Year Reviews

(last 5 years):(last 5 years): Subject # of Schools with

These Concerns

10 Faculty Qualifications 22/10

9 Faculty Sufficiency 14/5

5 Financial Strategies 9/2

2/35 Mission Appropriateness/Intellectual Contributions

9/7

15 Management of Curricula 9

18 Master’s Level General Mgt Learning Goals 9

11 Faculty Management & Support 6

4 Continuous Improvement 6

1/31 Mission Statement 5/3

16 Undergraduate learning goals 5

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2007 Process Updates2007 Process Updates

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Approved Self-Evaluation Report outline for Approved Self-Evaluation Report outline for business schools and accounting programs business schools and accounting programs seeking initial accreditation (includes new tables seeking initial accreditation (includes new tables to support Std. 9 and Std. 10 tables. Tables to support Std. 9 and Std. 10 tables. Tables added to support data collection for Std. 2)added to support data collection for Std. 2)

Approved changes in BSQ (financial section and Approved changes in BSQ (financial section and faculty sections)faculty sections)

Accounting program questionnaire (APQ) will be Accounting program questionnaire (APQ) will be available on-line via DataDirect for 2006-07available on-line via DataDirect for 2006-07

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Approved new language to guide the Approved new language to guide the development of pre-visit letters for initial development of pre-visit letters for initial reviewsreviews

Approved revised templates to guide the Approved revised templates to guide the preparation of peer review team reports for preparation of peer review team reports for initial, maintenance, deferral, sixth-year, and initial, maintenance, deferral, sixth-year, and continuing reviewscontinuing reviews

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Approved modifications to Accreditation Approved modifications to Accreditation Eligibility and Maintenance applications Eligibility and Maintenance applications regarding degree program listings and regarding degree program listings and exclusion requestsexclusion requests

Review continues of AACSB policies on use Review continues of AACSB policies on use of corporate seal, accreditation seal and of corporate seal, accreditation seal and logos, quotes from peer review team reports, logos, quotes from peer review team reports, and how to promote accreditationand how to promote accreditation

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Standards UpdatesStandards Updates

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Eligibility Criteria C:Eligibility Criteria C:

Degree program in secondary business education Degree program in secondary business education may be excluded from AACSB reviewsmay be excluded from AACSB reviews

Example E modified to add additional attributes to Example E modified to add additional attributes to support program exclusion requests in multiple support program exclusion requests in multiple campus environments (i.e., student recruitment and campus environments (i.e., student recruitment and admission policies, control of transferability of admission policies, control of transferability of students, requirements of where business courses students, requirements of where business courses must be taken to earn degree)must be taken to earn degree)

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Standard 1Standard 1

New section on “Breadth of Mission” added to New section on “Breadth of Mission” added to focus on:focus on:

Importance of sufficiency of resources to Importance of sufficiency of resources to support full range of mission and to ensure support full range of mission and to ensure quality of degree programsquality of degree programs

Policies to guide deployment of faculty Policies to guide deployment of faculty across all mission componentsacross all mission components

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Standard 2Standard 2

Section on “Portfolio of Intellectual Contributions” Section on “Portfolio of Intellectual Contributions” modified as follows:modified as follows:

Transitional paragraph added to introduce three Transitional paragraph added to introduce three forms of intellectual contributions and recognize forms of intellectual contributions and recognize influence of mission and degree programsinfluence of mission and degree programs

Contributions to practice parenthetically Contributions to practice parenthetically described as “applied research”described as “applied research”

Discipline based scholarship parenthetically Discipline based scholarship parenthetically described as “basic research”described as “basic research”

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Standard 2 Cont’d (same section):Standard 2 Cont’d (same section):

Paragraph added to recognize Paragraph added to recognize interdisciplinary or cross-disciplinary interdisciplinary or cross-disciplinary research as acceptable intellectual research as acceptable intellectual contribution outcomescontribution outcomes

1818

Standard 2 Cont’d (same section):Standard 2 Cont’d (same section):

Bullet 4 added to “policies that guide the Bullet 4 added to “policies that guide the development of intellectual contributions” (ICs) to development of intellectual contributions” (ICs) to include:include:

Peer-reviewed outcomes in all three areas of Peer-reviewed outcomes in all three areas of research consistent with missionresearch consistent with mission

Produced by substantial cross-section of faculty in Produced by substantial cross-section of faculty in each disciplineeach discipline

Portfolio of ICs includes significant proportion of Portfolio of ICs includes significant proportion of peer reviewed journal articles and/or equivalentspeer reviewed journal articles and/or equivalents

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Standard 2 Cont’d (same section):Standard 2 Cont’d (same section): Paragraph added to provide definition of Paragraph added to provide definition of

“peer review”“peer review”

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Accounting Standard 31 (Accounting Accounting Standard 31 (Accounting Mission Statement):Mission Statement):

The section entitled “Portfolio of The section entitled “Portfolio of Intellectual Contributions” from Standard Intellectual Contributions” from Standard 2, as revised by AQC, is added as 2, as revised by AQC, is added as interpretive material to guide intellectual interpretive material to guide intellectual contributions for AACSB accredited contributions for AACSB accredited accounting programsaccounting programs

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Accounting Standard 37 (Accounting Accounting Standard 37 (Accounting Educational Goals):Educational Goals):

Subject to vote of AACSB accredited Subject to vote of AACSB accredited accounting programs at the 2007 AACSB accounting programs at the 2007 AACSB annual business meeting, curricula annual business meeting, curricula guidelines are expanded to call for the guidelines are expanded to call for the inclusion of an international accounting inclusion of an international accounting component in accounting programscomponent in accounting programs

2222

Standard 9, “Basis for Judgment”:Standard 9, “Basis for Judgment”: Adds new bullet, “Participating faculty Adds new bullet, “Participating faculty

should be distributed across disciplines, should be distributed across disciplines, degree programs, and locations.”degree programs, and locations.”

Bullet 4 modified to read, “Normally, Bullet 4 modified to read, “Normally, participating faculty members will deliver participating faculty members will deliver 60 percent of the teaching in each 60 percent of the teaching in each discipline, degree program, and location.”discipline, degree program, and location.”

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Standard 10:Standard 10:

Standard 10 section on “Professionally Standard 10 section on “Professionally Qualified Faculty Members,” Qualified Faculty Members,” introductory paragraph added to:introductory paragraph added to:Identifies importance of PQ facultyIdentifies importance of PQ facultyRecognize role in linking business practice Recognize role in linking business practice to theory and researchto theory and researchRecognize that deployment of PQ faculty Recognize that deployment of PQ faculty should reflect strategic choices and should reflect strategic choices and consistent with high quality consistent with high quality

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Standard 10: Section on “Development to Standard 10: Section on “Development to Maintain Qualifications” modified to:Maintain Qualifications” modified to:

More clearly link Std. 2 (intellectual More clearly link Std. 2 (intellectual contributions) and Std. 10 (faculty contributions) and Std. 10 (faculty qualifications)qualifications)

Emphasize that deployment of AQ and PQ Emphasize that deployment of AQ and PQ faculty to ensure students are exposed to faculty to ensure students are exposed to current business practice and current current business practice and current research and theoryresearch and theory

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Standard 10: “Basis for Judgment” revised Standard 10: “Basis for Judgment” revised to:to:

Simplify deployments expectations for Simplify deployments expectations for qualified faculty to apply to each discipline, qualified faculty to apply to each discipline, degree programs, and location.degree programs, and location.

Each distance delivered programs is Each distance delivered programs is considered a unique location for Std. 10 considered a unique location for Std. 10 purposespurposes

Applies to Table II and IIaApplies to Table II and IIa

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Standard 9 and 10:Standard 9 and 10:

Table numbering systems changed to tie to Table numbering systems changed to tie to standard number, i.e., Table 9-1, 9-2, 10-1, standard number, i.e., Table 9-1, 9-2, 10-1, and 10-2.and 10-2.

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Standard 9 and 10: Guidance added in regarding Standard 9 and 10: Guidance added in regarding minimum expectations for the time frame for minimum expectations for the time frame for table development as follows:table development as follows:

For faculty sufficiency and faculty qualification For faculty sufficiency and faculty qualification ratios, present two most recent terms at a minimumratios, present two most recent terms at a minimum

For intellectual contributions, provide most recent For intellectual contributions, provide most recent data going back five yearsdata going back five years

Peer review team may request morePeer review team may request more

Summer school is not includedSummer school is not included

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Assurance of Learning Standards introductory Assurance of Learning Standards introductory materials revised to:materials revised to:Delete the original schedule for implementation Delete the original schedule for implementation of assurance of learning standardsof assurance of learning standardsReplaced with guidance stating that for 2007-08 Replaced with guidance stating that for 2007-08 reviews and beyond, impact of outcomes reviews and beyond, impact of outcomes assessment on continuing development of assessment on continuing development of degree programs will be evident.degree programs will be evident.Processes should be demonstrating a high Processes should be demonstrating a high degree of maturitydegree of maturity

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Other accreditation activities:Other accreditation activities:AQ and PQ papers issuedAQ and PQ papers issuedValue of accreditation campaign continuesValue of accreditation campaign continuesPeer review team manual in developmentPeer review team manual in developmentExpanded deployment of new deans and Expanded deployment of new deans and accounting chairs on peer review teamsaccounting chairs on peer review teamsMonitoring DOE activities on accreditation Monitoring DOE activities on accreditation relative to the Spellings Commission and similar relative to the Spellings Commission and similar activities around the worldactivities around the worldWorking to gain recognition of AACSB in Working to gain recognition of AACSB in appropriate countries appropriate countries

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Value of AccreditationValue of Accreditation

CampaignCampaign

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Value of AACSB Accreditation CampaignValue of AACSB Accreditation Campaign

Value of accreditation publications available on Value of accreditation publications available on AACSB Website (AACSB Website (http://www.aacsb.edu/accreditation/promotion/ValueOfAccreditation.http://www.aacsb.edu/accreditation/promotion/ValueOfAccreditation.aspasp))

Updated flash display is available which can be Updated flash display is available which can be customized to your school (customized to your school (http://www.aacsb.edu/accreditation/promotion/default.ashttp://www.aacsb.edu/accreditation/promotion/default.aspp) )

PowerPoint presentations provided to deans for use PowerPoint presentations provided to deans for use with advisory boards, students, and external with advisory boards, students, and external constituencies on value of accreditation forthcomingconstituencies on value of accreditation forthcoming

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Value of Accreditation Campaign focuses Value of Accreditation Campaign focuses on:on:

Strategic partnersStrategic partners Brand monitoringBrand monitoring Employer and students campaignsEmployer and students campaigns Accreditation promotion kitAccreditation promotion kit

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Strategic Partners:Strategic Partners:

Society for Human Resource Management Society for Human Resource Management (SHRM)(SHRM)

Graduate Management Admission Council Graduate Management Admission Council (GMAC)(GMAC)

Major publishers of products to help students Major publishers of products to help students choose a business schoolchoose a business school

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Brand Monitoring to ensure AACSB Brand Monitoring to ensure AACSB accreditation brand shines only on accreditation brand shines only on accredited schools:accredited schools:

Websites are evaluated and staff addresses Websites are evaluated and staff addresses member and consumer concernsmember and consumer concerns

Routine scrutiny of how members and non-Routine scrutiny of how members and non-members portray their relationship with AACSBmembers portray their relationship with AACSB

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Employer Campaign:Employer Campaign:

Focus on value of accreditation to Focus on value of accreditation to employee selectionemployee selection

Work with SHRM and NACE Work with SHRM and NACE

Focused marketing targeted at Focused marketing targeted at organization decision makersorganization decision makers

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Student campaign:Student campaign:

Goal is to increase awareness of value of Goal is to increase awareness of value of AACSB accreditationAACSB accreditation

Work with high school and college career Work with high school and college career counselors (NACAC and AACC)counselors (NACAC and AACC)

Student web page providing reliable Student web page providing reliable source on AACSB accreditationsource on AACSB accreditation

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Accreditation Promotion Kits:Accreditation Promotion Kits:

Identifies available strategiesIdentifies available strategies

Value of accreditation publicationsValue of accreditation publications

Flash display for websitesFlash display for websites

PowerPoint for deans to use with various PowerPoint for deans to use with various constituenciesconstituencies

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Other activities:Other activities:

Exhibiting at SHRM, NACAC, AAA, AoMExhibiting at SHRM, NACAC, AAA, AoM

Speaking at academic and professional Speaking at academic and professional conferencesconferences

3939www.aacsb.edu