continuous validation - lean startup machine sydney 2013
DESCRIPTION
Tools and techniques you can use to validate your startup during each phase of product inception, from identifying the right problem to solve through to delivering your solution.TRANSCRIPT
Continuous ValidationShihab Hamid and Sherif Mansour
Product Guys @ Atlassian
Build
Measure
Learn
2.0
Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(
on the cheap
Continuous Validation
Problem( Idea( Prototype( Product(
Validate the problem
1 Urgent?
2 Pervasive?
3 Pay to solve?
SurveysGroup your market into common problem areas
User Story MappingMap out user flow and solve the biggest pain point
Customer InterviewsIdentify common pain-points and underlying problems
Problem( Idea( Prototype( Product(
Give them $100Force the prioritisation question on your customers
Sell before you buildMarket your solution as it were built using a landing page
Interviews & SurveysEngage your customers and aggregate their perspective
Problem( Idea( Prototype( Product(
validate before you
START
fakeit till youmake IT
tools to help you
fake IT
Build a user interface “Flatpack”
http://atlss.in/AUIFlatpack
Per-user extensionsGreat for visual prototypes, quick DOM manipulation, dialogs, prompts, JS-based changes...
Quick and easy to hack upHTML + CSS + JS and you’re done
User-specific extensions (“Speakeasy”) http://developer.atlassian.com/display/SPEAK
speed
fidelity
?
speed
fidelity
?
Faking it: A recipe Keynote Edition
1 Make your baseTake a screenshot with the main screen(s) you want to work with, paste in Keynote.
2 Mix & match keynote goodnessUse pre-prepared some ready-to-use dialogs, menus, buttons... all in Keynote ready to to mix in with your recipe.
3 Apply desired icing on topLink parts of the screen, transition slides show screen flows, animate to show interaction... it’s all up to you!
Build a toolboxCreate a visual library of your product components, consider a JavaScript framework or prototype in Keynote or PowerPoint.
It’s okay to fake itSave time and money - validate your concepts, fast.
12
6
39
Use the right toolHigh fidelity prototypes are not always what you want. Choose the right tool for each situation.
Problem( Idea( Prototype( Product(
friction
GOT FEEDBACK?
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Easily express yourselfQuick and simple
Rate this feature:
bad
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↓ barrier to entryAvoid login, reduce the amount of fields, context switching...
* required
Make it fun!Think of how you can incentivise.
PRIZEmovie tix
Problem( Idea( Prototype( Product(
