CONTOSO,LTD

Give Your Image Impact

Contoso, Ltd

CONTOSO,

LTD Strategies for Success

• About Contoso, Ltd• Your corporate image• Know your media• The three R’s of media planning• Your public relations budget• Media plan• Relationships• Planning for the future• Contoso success stories

CONTOSO,

LTD About Contoso, Ltd

Wendy Beth KahnCEO

David HamiltonVP Sales

William VongVP Production

Sandra I. MartinezVP Technology

Your Name

Dale Washburn

Paul West

Ben Miller

Kelly Focht

Darlene Mangione

Joe Howard

Tracy Tallman

CONTOSO,

LTD Your Corporate Image

• Contoso and you– How Contoso will

develop and strengthen your company’s image

– Strategies for maintaining a presence

• Positive spin– Defining “spin”

– Creating a strong impression

CONTOSO,

LTD Know Your Media

• Television• Radio• Print• Outdoor• Video • Internet

CONTOSO,

LTDThe Three R’s of Media

Planning

Media types are listed on slide 5.

Research

Recognition

Relax

CONTOSO,

LTDYour Public Relations

Budget

Where will your PR dollars go?

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

2003 2004 *2005 *2006 *2007*Projected

TraditionalAdvertising

Internet

CONTOSO,

LTD Media Plan

• Creation

• Production

• Implementation

CONTOSO,

LTD Relationships

It is worth it to create community relationships on several levels.

EnvironmentalYour CompanyPolitical

National

Local

CONTOSO,

LTD Planning for the Future

• What’s in store for tomorrow?

• What’s in store for next year?

CONTOSO,

LTD Contoso Success Stories

Company Success

Bits, Bytes, and Chips, Inc.

Landed a $20 million contract

Miller Textiles Improved community presence through local sponsorships

American Society of Science

Increased membership by 33% by modernizing their image

CONTOSO,

LTD Proven Results

0%

5%

10%

15%

20%

25%

2003

2004

2005

Alpine Ski Center

Solomon WeissImporters

The Wine Cellar

Five LakesPublishing

Coho Winery

Mightyflight Toys

CONTOSO,

LTD Satisfied Customers

• “Contoso, Ltd provided my company with that Je ne sais quois that we had been looking for.” (Kathryn M. Hinsch, CEO, Industrial Smoke and Mirrors)

• “Because of the hard work from our Contoso, Ltd team, we have increased our client numbers by over 200% in the last two years.” (Ted Bremer, Vice President of Sales and Marketing, Ferguson & Bardell)

CONTOSO,

LTD Contoso, Ltd