contradiction map for tea category
TRANSCRIPT
![Page 1: Contradiction Map for Tea Category](https://reader038.vdocument.in/reader038/viewer/2022100803/5a65b0e27f8b9ac44e8b49c7/html5/thumbnails/1.jpg)
DCCAB ASSIGNMENT
TEA CATEGORY
CONTRADICTION MAP
Group No.13 Nishtha R – 20140121124 | Ravinandan Puri (20140121132) | Ronak Soni (20140121134 ) | Yash Chauhan (20140121160)
![Page 2: Contradiction Map for Tea Category](https://reader038.vdocument.in/reader038/viewer/2022100803/5a65b0e27f8b9ac44e8b49c7/html5/thumbnails/2.jpg)
OPPOSITION COMBINATIONS
Independent Subservient
Calmness
Passion
Passion Independent
Passion Subservient
CalmnessSubservient
CalmnessIndependent
Cultural Norm
Cultural Norm
Cultural Contradiction
Cultural Contradiction
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Idea
The road to sky is best travelled alone
Brand Role
Drives you till the last dot
Category Connect
- Tea as a category drives you to go an extra mile
- Tea gives you a feeling of freedom
Marketing Mix Ideas
A combination of packaging , promotion and communication aimed at fuelling your imagination and drive your passion
Parallel Example
TITAN Raga
- exclusive watch collection
- Be More
PASSIONATE & INDEPENDENT