HeaderColour scheme connotation or race B&W

Slogan

Logo

Anchorage- fixes the meaning

Paralanguage: the way we read a media product

Framing

Shot: birds eye view

Banner

Copy text reinforces the band

Recognition from audience incorporates people from different counturs

Muted colour scheme. Female baby is brighter and draws to eyes.

Body language- she looks sad accepting her fate

Photo- realism

Juxta positon

Realism of babies vs unrealistic “cleaner”