convenience platform: zero budget marketing
DESCRIPTION
Key note to meet up of Convenience Platform, a group of Dutch Retailers, Merchants, Producers and more. Maarssen, The Netherlands. November 2012.TRANSCRIPT
![Page 1: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/1.jpg)
#SOCIETY30
RONALD VAN DEN HOFF
![Page 2: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/2.jpg)
ZOMBI EC A S I N OCAPITALISM
….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:
¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”
€ 2,5 BILLION
€ 1 BILLION
NICK LEESON6,5 YEARS IN JAIL
![Page 3: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/3.jpg)
![Page 4: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/4.jpg)
![Page 5: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/5.jpg)
ZOMBI EBLOOPERS
![Page 6: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/6.jpg)
ZOMBI EBLOOPERS
![Page 7: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/7.jpg)
![Page 8: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/8.jpg)
ZOMBI EBLOOPERS
![Page 9: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/9.jpg)
SOCIAL REVOLUTION
SOCIAL REVOLUTION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
AGRICULTURALSOCIETY
INDUSTRIALSOCIETY
DATASOCIETY
FABRICATION REVOLUTION
BEFORE 1800 1850 1990 20302015
![Page 10: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/10.jpg)
Visual: Marco Derksen, Upstream.
“MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.
Organizations
Stakeholders
1.0 2.0 3.0
![Page 11: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/11.jpg)
![Page 12: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/12.jpg)
FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE
![Page 13: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/13.jpg)
![Page 14: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/14.jpg)
FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE
![Page 15: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/15.jpg)
sharing
![Page 16: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/16.jpg)
B I G D A T A&
R E A L T I M EORGANIZATION
R E S P O N S I V E
![Page 17: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/17.jpg)
FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE
REDISTRIBUTION
P R O D U C TSERVICE SYSTEM
C O O P E R AT I VEL I F E S T Y L E
COLLABORATIVE
PRO-SUMPTION
![Page 18: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/18.jpg)
![Page 19: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/19.jpg)
![Page 20: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/20.jpg)
![Page 21: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/21.jpg)
![Page 22: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/22.jpg)
FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE
![Page 23: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/23.jpg)
![Page 24: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/24.jpg)
P O P U P
![Page 25: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/25.jpg)
![Page 26: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/26.jpg)
THE LONGTAILO F S T U F F
![Page 27: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/27.jpg)
FREE AGENTS
SHARING
SELF ORGANIZATION
3RD SPACE
ECONOMIC VALUE
ATTENTION +
TIME +___________
= MONEY
‘SERENDIPITY MACHINE’ ASBUSINESSMODEL
![Page 28: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/28.jpg)
![Page 29: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/29.jpg)
S.C.
€
€
€
€
S.C.
![Page 30: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/30.jpg)
3 R D S P A C E
![Page 31: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/31.jpg)
3 R D S P A C E
live chatbox
![Page 32: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/32.jpg)
TAICHI
![Page 33: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/33.jpg)
3 R D S P A C ECOLLABORATION
![Page 34: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/34.jpg)
TAICHI
S H A R E T H EA B U N D A N C E :
MAX STRATEGY
3 76 LOCATIONS
![Page 35: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/35.jpg)
TAICHI
?? ??!!
BUZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ
![Page 36: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/36.jpg)
“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.
B U Z Z
![Page 37: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/37.jpg)
THE S2M MESHCONTENT AGREGATION &CURATION
V
V
M
V
![Page 38: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/38.jpg)
J O B S :
S A L E S
M A R K E T I N G
PR MANAGER
RESERVATIONS
W E B M A S T E R
P URC H AS ING
F&B MANAGER
HR MANAGER
![Page 39: Convenience platform: Zero Budget Marketing](https://reader036.vdocument.in/reader036/viewer/2022062514/559b52a91a28ab9b4e8b473a/html5/thumbnails/39.jpg)