Convenience store usage among Vietnamese youth

Convenience store in Vietnam

• Number of respondents: 133• People from 10-30 in Ho Chi Minh city• Conducted on Sept 17-22, 2014

Convenience store in Vietnam

• 34,6% come to convenience store one time per 2-3 days. Especially, this ratio of male seem to be higher than female.

• Family Mart with 51 stores in Ho Chi Minh city is still the most popular choice for people here.

• 40.6% come to convenience store by evening. it is not different so much by age or by gender.

• 59.4% always buy drinks when coming to convenience store while 66,9% never buy cigarette and 49,2% never buy comestic.

• 38,5% female always buy cooked foods when coming to convenience store while this ratio seems to be lower with male (23,4%)

• They mostly eat-in of convenience store. The ratio of age group 10-20 who eat-in convenience store is higher than age group 20-30.

• The reason why male choose convenience store seems to be quite different with female. Pricing is important to male (28,8%) while location (41%) is much more important to female.

How often do you go to convenience store?

Daily 2-3 days/time 4-5 days/time 5-7 days/time More than 7 days0

5

10

15

20

25

30

35

40

19.1

37.3

1617

10.6

23.1

28.2

17.9

23.1

7.7

Male FemaleUnit (%)

26.4%

19.5%21.8

%

12.8%

19.5%

Family MartCircle KB's MartShop&GoOther

Which convenience store do you usually go most?

In th

e m

ornin

g

During

lunc

h br

eak

In th

e af

tern

oon

At nigh

t

At mid-

night

Whe

n go

ing h

ome

from

offi

ce o

r sch

ool

05

1015202530354045

21.1 21.1

32.3

40.6

3.8

24.8

When do you go to convenience stores most?

Drink

Snacks

Cake/Candy

Chewing gum

Ice cream

Cooked foods

Cosmestics

Stationary

Cigarette

Fruit

Instant noodle

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

When no other shops are found Never Series5 Series6

What do you buy at convenience stores?

How often do you buy cooked food when coming to convenience store?

MaleFemale0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

23.4

38.5

40.4

20.5

1612.8

20.220.5

NoWhen no other shops are foundSometimesAlways

Do you use eat-in of convenience stores?

Yes, often Yes, sometimes Yes, but very rare No0

10

20

30

40

50

60

70

24.4

58.5

9.87.3

21.3

38.3

27.6

12.8

Age 10-19 Age 20-30

Unit (%)

What is the main factor make you choose your convenience store?

MaleFemale0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

28.820.5

14.9

2.6

25.5

30.8

7.4

0

14.9

41

8.55.1

No other choiceLocationWifiGood serviceGood tasteGood price

EOF