Convention Center Community CoalitionConvention Center Community Coalition

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Time LineTime Line2008: Feasibility Study by CS&LMay 2009: Follow-Up DataApril 2010: Appleton Council/Mayor Appoint

Convention Center Community Coalition December 1: CCCC Report to the CommunityJanuary 25: Update

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Feasibility conclusionsFeasibility conclusionsStrong market demandDowntown Appleton SitePartner with Radisson30,000-35,000 exhibit space plus 50%

more for support$8.4 million annual economic impact4.39 estimated benefit to cost ratio

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Visitor impactVisitor impactFull service convention center capacity

annually adds 42,000 overnight stays,42,000 overnight stays,

and 66,00066,000 annual non-localnon-local visitor days

If average 1 ½ days per overnight stay and 10% fly in, 2,800 arrivals and 2,800 departures

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•Enhancing County image and visitor flow•Concern about interests of entire County•Recovery of 100+ parking spaces•Loss of likely campus space expansion option•Sunk $3 million in targeted site•Net budget cost, if any

(calls for joint creative thinking)

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OUTAGAMIE COUNTY PARKING LOT SITEOUTAGAMIE COUNTY PARKING LOT SITE

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Hoped-for County Hoped-for County commitmentcommitment

IfIf parking and expansion space concerns can be adequately resolved, make site availablemake site available, subject to hotel risk taking, city participation, private

grants, and room tax components coming together.

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• Confirmation that plan satisfies City strategic plan

• Confirmation that funding for site development & infrastructure is available

• Assurance of bonding availability• Potential normal development support

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•Tax assessed until bond retired (FCPAC 8 more yrs.)

•Tax covers construction costs, not operation lossesnot operation losses•Expected capacity: $1 million yearly collections yields $12 million bond (FCPAC 2% tax collects $720,000 to $850,000)

•If 3% room tax, bond capacity = $14 million bondIf 3% room tax, bond capacity = $14 million bond

•Actual tax depends on final cost estimates

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UpdateUpdateNot-for-profit organized & incorporatedFurther discussions require better cost data

and building scope, so Boldt Co. providing preliminary design and cost estimates

Initial briefings planned with County Property Committee, Radisson owners, City Council Committee, and other parties of interest

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Given cost estimates, next steps:Given cost estimates, next steps:Determine estimated total resources neededObtain Radisson net-net-net contractObtain County agreement on site planObtain City agreement on infrastructure

funding planApply for CVB grantDetermine required room tax level; obtain

agreementSolicit naming right gifts and other grants

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And then?And then?

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