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All rights reserved © 2006, Alcatel

Converged Triple Play ServicesConverged Triple Play ServicesGeof Heydon

Director, Innovation & Market Development Alcatel Asia Pacific

All rights reserved © 2006, AlcatelNetwork Transformation GH01

Agenda

IP Transformation Triple Play and Convergence IPTV and advanced services demonstrations Triple play assurance

If Henry Ford had asked the market what it wanted– it would have said…….“a faster horse”


Best Efforts Broadband

- The access provider provides connectivity- The ISP owns the broadband customer relationship

ISPInternet

First Gen access supported simple connectivity• PPP & IP Wholesale• Best Effort ISP

ISP


IP “Multi-service” Broadband

Applications wholesale• Bandwidth/QoS on Demand

Broadband Multi-service Network

InternetISPn

- The access provider provides connectivity- The ISP is just one of many application providers- There are potentially many different applications relationships

ASP2Video

ASP1- VoIP

ASPNGames


Four Major RisksWeak NGN Business CaseTime & Learning CurveCost of “Getting it Wrong”Performance & Stability

IP Transformation Danger Lies Below the Surface


IP Transformation: A Critical Leverage

IP transformation enables carriers to tackle their highest expenditure items (CAPEX & OPEX)


EquipmentVendor

Operations MgtPartnership

SolutionVendor

Business Partnership

Turn-keyNetwork Integrator

Alcatel is No. 1 in IP Network Transformation

RISK & REWARD

MANAGEMENT OF THECOMPLEXITY

Network TransformationPartnership

Turn-key

End to End Integrator


Bus

ines

sAc

cess

Corporate

Storage

Hom

e A

cces

s

Communications

Home Office / Personal Use

Family Entertainment

EnterpriseBusinessGateway

HomeGateway

Telecom Trend: Single Access for Multiple Service

FibreManaged

IP Network

Content & Services

ApplicationServices

IPTVServices

InternetBased

Services

VoiceServices

Copper

Wireless


Triple Play Market expectations

In 2010, 70 million households will use Triple Play & generate sales of 5 Billion €Alcatel IPTV market assessment

In the US Triple Play ARPU is $105/month 60% higher than normal TV subscribers & churn is 50% lowerMercer Management


IPTV examples

Demo 1 Demo 2


Emergence of HDTV


Changing Nature of Content:

Regional and local communities Clubs

Pictures & videos (friends & family)

Communities broaden the audience pools

Communitycontent

The viewing windows opens up

Films Soaps Reality TVSport Local TV

Audience per Title Number of Titles


The band of ‘acceptable’ broadband rates

2.4 9.

6

14.4 28 33

56

256 51

2 1500

1k bit/s

10k bit/s

100k bit/s

1M bit/s

10M bit/s

100M bit/s

1G bit/s

1987 1992 1997 2002 2007 2012 2017

Bit

rate

Cutting edge ‘Power users’

Trailing edge ‘Novice users’

Market expectation

for mobile broadband

Market expectation

for fixed broadband

~7 years

10-fold increase in bit rate

(The degree of slope is a point for discussion)


Ecosystem of Partners to Deliver True e2e Solutionfrom End User to End User

Content:Sony Pictures, MGM, Universal, Warner Brothers, Paramount, 20th Century Fox, ABC/Disney, Showtime, HBO, Starz, WWE, MLB, Fox Networks, Fox Television, Technicolor, GDMX

Encoding: Harmonic, Tandberg, SA, Modulus, Skystream, Thomson Nextream, Optibase, Grass Valley,

Servers and storage: IBM, HP, Sun, Dell STB: Thomson, Samsung, Philips, Motorola, SA,

KiSS, Tatung, Amino, KreatelSoC: STM, Sigma Designs, Broadcom

Residential gateway: 2Wire, Thomson, Westell, etc. Application servers: Sylantro, SIPView VoIP: Radvision, Convedia, Iperia, Xcipio QoS: Acme, Bridgewater OSS/BSS and management:

IBM/Micromuse, Axiom, Motive OSS integration: IBM, Accenture, HP


Triple Play Service Assurance


Alcatel Triple Play BSS/OSS

With its Strategic Partners like Micromuse, Alcatel has developed a pre-defined pre-integrated Triple Play OSS solution

Fast Time-to-Market due toPre-integrated Modules, Services and Network modelsGeneric Processes that can be customized to the customer environment

End-to-End Service Quality Monitoringand management, as perceived by end-user Service Security Management

Ensure Quality


Alcatel Service Assurance Solution

Integrated Portal

User Centric Service Quality Analysis

Reporting Portal

Reporting Portal

Mobile Pack

VOIPPack

Alarm Collection

AlarmIntegration

Service Impact

Analysis

SLM Management

SLM Management

Probes

IPTV Pack

Triple Play QOS Data Collection

IP Pack AccessPack

CPEPack

Service Availability

Pack

Event Visualisation

Event Visualisation

Impact

Proviso

RADOmnibus A 8920

A 8920

A 8920Proviso

Omnibus

A unique user centric solution to assure service availability and user perceived quality of service

Inventory


Security : a key concern in IP transformation

IP Networks and 3Play Services are more vulnerable

Mainly software basedUse standard protocols and open interfacesInvolve multiple partners in the value chainattractive target with high visibility and valuable content

3Play/All IP operations need to protect againstThe misbehavior of end users trying to get free content/serviceHostile attacks (internal and external) putting at risk the correct delivery of services

Alcatel and Micromuse offer an integrated security solution and security managed services as an integral part of the triple play service assurance solution


Alcatel IPTV Network & OSS integration labs

Fiber Cross-Connect IPTV Cable Distribution

IPTV Scale testing worlds largest installation

Mini NOCService Assurance Testing

Mock House

Replicated in Plano, Texas & Antwerp, Belgium


Alcatel’s Value Proposition

Alcatel commits to Triple Play OSS operational excellenceAligned operational processes to industry best practiceShared migration load toward 3Play by taking care of existing OSS evolution and/or installing and integrating new OSS for new servicesPartner for 3Play services deployment & operation

A complete set of Professional Services

Alcatel supports the key expectationsCustomer centric business processesRevenue growth balanced against CAPEX/OPEXFuture-safe and flexible solution to support the evolution of the market


Growing Alcatel Micromuse installed base– 49 customers in 22 countries

Two new customers per month in 2005 Largest Micromuse’s telco channel to market

Best global partner 2005


Alcatel in the Region – Team >100

Telecom New ZealandNetcool Proviso, Omnibus, Probes, DSA

Digi MalaysiaNetcool Omnibus, Impact Server, Probes, DSA

Hutchison Netcool Omnibus, Impact Server, Probes, DSA

TelstraNetcool Omnibus, Impact Server, Probes, DSA

Alcatel Shanghai Bell

SSI

Alcatel Australia SSICore Integration Team

Alcatel New Zealand Competence Centre

Alcatel Hong Kong Competence Centre

Alcatel Australia Business Unit

Alcatel Global(SMEs)

Alcatel Australia Project Management (PMI Certified)

Customer Satisfaction Quality

Syst

em A

dmin

& IT

Support Services


Alcatel Triple Play Assurance Solution

A unique user centric assurance solution that helps worldwide operators transform their networks and deliver a better end-user experience

A Multi-Vendor pre-integrated assurance solution for a de-risked quickly deployed implementation

Triple Play and IPtransformation leadership

Best of breed OSS Assurance& Security product suite


Conclusion

1. Networks, telcos and industry are all transforming

2. Broadcasters are not…..3. Telecommunications

service providers are not…..

4. We are all content contributors

5. Constant change is inevitable

6. Regulation is challenged7. Innovation is key -

everywhere


Please take a look at Alcatel’s demonstrations today

END

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