convergence or collision: traditional media crashed with emerging technologies

© 2011 MediaMind. A division of DG

Traditional Media Crashed with Emerging Technologies

#ded2011@deandonaldson© 2011 MediaMind. A division of DG

Convergence or Collision Traditional Media Crashed with Emerging Technologies

Convergence or Collision Convergence or Collision

Tuesday, 11 October


yesterday’s content

Tuesday, 11 October


yesterday’s content today’s ads

Tuesday, 11 October


Tuesday, 11 October


$264m2015 Global Mobile TV

Tuesday, 11 October


#ded2011@mediamind© 2011 MediaMind. A division of DG

Social Commerce TV

Tuesday, 11 October


J a k a r t a

Tuesday, 11 October


Tuesday, 11 October


massage?

Tuesday, 11 October


Tuesday, 11 October


30Tuesday, 11 October


Tuesday, 11 October

3?screens


Tuesday, 11 October


Tuesday, 11 October


Going to ‘the Flicks’

Tuesday, 11 October


Tuesday, 11 October

5 years10 years


Tuesday, 11 October


Tuesday, 11 October


time shift place shift

Just another

monitor

3:4 to 16:9 Screen RatioCurved-to-flat ScreenDimensions DoubledFlat-format not Box

Satellite/Cable vs TerrestrialNumber of ChannelsSurround SoundDigital Recording

Pause & RewindVHS-DVD-Blu-RayDigital BroadcastHi-Definition

10

Tuesday, 11 October

© 2011 MediaMind. A division of DG© 2011 MediaMind. A division of DG

TV is a geography. A place. A function.

It is not just a box in the corner of the room.

Tuesday, 11 October


Tuesday, 11 October


The story of Sohaib Athar...

STEALTH

May 2, 2011

Tuesday, 11 October


The story of Sohaib Athar...

100,000Marriage Proposal STEALTH

May 2, 2011

Tuesday, 11 October

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

It took 50 years for TV to build the

audience social media has in five

“”

Tuesday, 11 October


Tuesday, 11 October

© 2010 MediaMind Technologies Inc. | All rights reserved

#RiotCleanUp74k

1MSupport the London Metropolitan Police

Tuesday, 11 October

http://web09.eyeblaster.com/external/Volkswagen_twitter/start.htm




































in control

© 2010 MediaMind Technologies Inc | All rights reserved

Tuesday, 11 October


Tuesday, 11 October


Power of XBox in the palm of your hand

Tuesday, 11 October


Tuesday, 11 October


Today’s media is

interactive…

Tuesday, 11 October


205”Wallpaper TV

Tuesday, 11 October


Sensory Surround


Tuesday, 11 October


Wafer-thin Speakers

Tuesday, 11 October


Enhanced Experience

Tuesday, 11 October

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc | All rights reserved

Tuesday, 11 October


2015NO CD or DVD


Tuesday, 11 October


livetrailers

Tuesday, 11 October


instant >>

Tuesday, 11 October


Tuesday, 11 October


“ we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two”

Charlie Ponsonby, Simplify Digital on why higher speedswould drive changes in the way people use the web.

Tuesday, 11 October


Tuesday, 11 October

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

Tuesday, 11 October


In Car Advertising

Tuesday, 11 October


more peoplein japan now

surf the webfrom a mobile phone

than from a PCI-Igma

Tuesday, 11 October


Media migration

‣Personal TVVOD across multiple devices

Locations tailored to individual

‣Web TVComputer as interactive TV set

User generated content

‣Digital TVTV set as display device

High Definition architecture

‣Analogue TV Centralized, passive, limited choice

Single location viewing

2010

1980


Tuesday, 11 October


Cross Channel Campaign

Tuesday, 11 October


Evenings are most

effectivefor mobile advertising

Fact #1

Tuesday, 11 October


appleTRUMPS

android

Fact #2

Tuesday, 11 October


more

clicksthan your PC

Fact #3 CTR

Tuesday, 11 October


Tuesday, 11 October


First ‘Gamified’ HTML5 Rich Media ad

2011 MOBi award for best iPad/Tablet ad

Tuesday, 11 October


Tuesday, 11 October


Content ‘drives’ advertising

Tuesday, 11 October

© 2010 MediaMind Technologies Inc. | All rights reserved© 2008 Eyeblaster. All rights reserved

50%of under 15’s by 2015 will all use

touchscreens

Tuesday, 11 October


Tuesday, 11 October


20153DTV

Tuesday, 11 October


3D

Tuesday, 11 October


don’ttouch


Tuesday, 11 October


Virtual Reality


Tuesday, 11 October


Tuesday, 11 October


do you ‘mind’?

Tuesday, 11 October


Evolution

content + apps + adsTuesday, 11 October


Tuesday, 11 October


<10%Tuesday, 11 October


`

Another little secret…

Furthermore, when taking Rich

Media metrics Dwell Rate, Dwell Time and CTR into

account, unit size

remains a poor

predictor of

performance.

Tuesday, 11 October


Location, Location

Location!


Tuesday, 11 October


data showsconsumers engage with ads in

desktopapplications for longer

Tuesday, 11 October

On your television.


Apps.

smart TVTuesday, 11 October


Consumer Replacement

mobile: 12-18 monthslaptop: 3-4 yearstelevision: 7-10 years

6 monthsTuesday, 11 October


Tuesday, 11 October


Online. Mobile. Out of Home.

Tuesday, 11 October


Per year, cable channels the average US home receives: 130

Tuesday, 11 October


Per year, cable channels the average US home watches: 18

Tuesday, 11 October


of available channels arenever actually watched...86%

Channel Surfing is

DEAD!

Tuesday, 11 October


“The television industry … pretty much undermines innovation in the sector. The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.”

Steve Jobs, All Things Digital Conference, July 2010

Tuesday, 11 October


D-DAY

per month for huge waste =consumers are ‘cord-cutting’£50

Tuesday, 11 October


5:09Average US Consumer

Tuesday, 11 October


Average Digital Native 18-24

3:300:49 web | 0:20 mobile ‘cord-shavers’ vs ‘cord-nevers’

Tuesday, 11 October


UKTuesday, 11 October


right ad right time

TV combined with online's targeting and measurement capabilities.

Tuesday, 11 October


clicks

Tuesday, 11 October

90’s


designer vs programmer

Tuesday, 11 October


beware

Tuesday, 11 October


audiencemeasurement

assumed

Tuesday, 11 October


audiencemeasurement

) ) )$

accurate

Tuesday, 11 October


2010 US Ad Spend in $Bn

0

23

45

68

90

1

3

26

50

70

84

MobileOnline

TV

MobileOnline

TV

x3

x2

x1.2

2010

2015

Tuesday, 11 October


2010 US Ad Spend in $Bn

0

23

45

68

90

1

3

26

50

70

84

MobileOnline

TV

MobileOnline

TV

$500bn2010

2015

Tuesday, 11 October

0 75 150 225 300

2010

2015

232

257


US Internet Users (Millions)

Watch TV online Watch video online Don’t watch video online

158

195

87

125

Tuesday, 11 October

0 75 150 225 300

2010

2015

232

257


US Internet Users (Millions)

Watch TV online Watch video online Don’t watch video online

158

195

87

125~50%Tuesday, 11 October

0

150

300

450

600

2010

2015

370

382


Global Ad Economy (Millions)

Digital Non-Digital

130 196

Tuesday, 11 October

0

150

300

450

600

2010

2015

370

382


Global Ad Economy (Millions)

Digital Non-Digital

130 1961/3Tuesday, 11 October


80%VOD via TV buyers

Tuesday, 11 October


Tuesday, 11 October


studio

Tuesday, 11 October

www.mediamind.com


917.640.3095

@deandonaldson

[email protected]

@mediamind@dgitnetwork

thank you!

Tuesday, 11 October

http://creativezone.eyeblaster.com/








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