SOCIAL & DIGITAL MEDIA

PORTFOLIO BY: CATHYA LOPEZ

TRENDY SOCIAL MEDIA PLATFORMS

WHAT IS SOCIAL/DIGITAL MEDIA? PEOPLE INTERACTING ONLINE ON SOCIAL NETWORKS

(FACEBOOK, TWITTER, YOUTUBE &ETC), INTERACTIVE MEDIA (BLOGS &ETC), WIDGETS, AND CUSTOMIZABLE MEDIA

PEER TO PEER COMMUNICATION/ ONLINE SHARING, PEER GENERATED CONTENT, RATINGS, INTERACTIONS

TACTICS THAT ALLOW FOR A COMPANY, ITS PROSPECTS, AND USERS TO INTERACT

INTERNET BASED COMMUNICATIONS THAT CONNECTS PEOPLE BASED ON COMMON INTERESTS

O n e o f t h e l a r g e s t w e b s i t e s i n t h e w o r l d , m o r e t h a n 5 0 0 m i l l i o n m o n t h l y u s e r s

N e w Yo r k h a s t h e m o s t Tw i t t e r s u s e r s , f o l l o w e d b y L o s A n g e l e s , To r o n t o , S a n F r a n c i s c o a n d B o s t o n ; w h i l e D e t r o i t w a s t h e f a s t - g r o w i n g c i t y o v e r t h e f i r s t f i v e m o n t h s o f 2 0 0 9

Tu m b l r i s a m i c r o - b l o g g i n g w e b s i t e a n d s o c i a l n e t w o r k i n g s i t e . A s o f F e b r u a r y 2 7 , 2 0 1 2 , Tu m b l r h a d o v e r 4 6 . 2 m i l l i o n b l o g s .

4 % o f a l l b l o g g e r s a r e p a r e n t s , 7 0 % h a v e c o l l e g e d e g r e e s , t w o - t h i r d s a r e m a l e a n d 5 0 % o f t h e m l i e i n t h e 1 8 - 3 4 a g e g r o u p .

Bl o g s h a v e i n f l u e n c e - S u r v e y s s u g g e s t t h a t m o s t I n t e r n e t u s e r s p r e f e r r e a d i n g r e v i e w s p u b l i s h e d o n b l o g s b e f o r e m a k i n g a p u r c h a s e .

O v e r 8 0 0 m i l l i o n u n i q u e u s e r s v i s i t Yo u Tu b e e a c h m o n t h .Yo u Tu b e i s l o c a l i z e d i n 3 9 c o u n t r i e s a n d a c r o s s 5 4 l a n g u a g e s .

O n a v e r a g e , m o r e t h a n 5 . 7 m i l l i o n m o n t h l y u n i q u e v i s i t o r s r e l i e d o n Ye l p M o b i l e a p p l i c a t i o n s i n Q 4 2 0 11 t o h e l p t h e m m a k e a s p e n d i n g d e c i s i o n o n t h e g o .

B l o g s b u i l d f a m i l i a r i t y a n d p o s i t i v e b r a n d i n g a n d h u m a n i z e p e o p l e a n d c o m p a n i e s t o t h e o u t s i d e w o r l d a n d m a k e f a r d e e p e r c o n n e c t i o n s t h a n n e w s l e t t e r s o r p r e s s r e l e a s e s .

GOOGLE ANALYTICS

G o o g l e A n a l y t i c s s h o w s y o u h o w p e o p l e f o u n d y o u r s i t e , h o w t h e y e x p l o r e d i t , a n d h o w y o u c a n e n h a n c e t h e i r v i s i t o r e x p e r i e n c e . W i t h t h i s i n f o r m a t i o n , y o u c a n i m p r o v e y o u r w e b s i t e r e t u r n o n i n v e s t m e n t , a n d i n c r e a s e c o n v e r s i o n s .

- Created and managed multiple social networking sites for personal use

- Represent Pace University as an active student blogger, provide relevant information, and help build brand loyalty within their audience

- Constantly engaging & interacting with social media users (generating buzz & etc.)

- Customized gadgets, layouts using HTML, and overall appearance of multiple sites

- Produced, Filmed and Edited my own short documentary along with other minor film projects

- Constantly on the lookout for the latest trends and tools to effectively communicate w/ audiences

S o f t w a r e :

Microsoft Office

HTML 5

Adobe Dreamweaver

Adobe Flash

Adobe Photoshop

Adobe Illustrator

Final Cut Pro

SKILLS

CONTACT ME:

cathyabelen@yahoo.com

www.facebook.com/cathyabelen

www.pleasedostare.tumblr.com

` www.twitter.com/pickupacamera

http://pickupacamera.blogspot.com/