conversation by design
Post on 18-Sep-2014
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Creating an effective and unique blog experienceTRANSCRIPT
![Page 1: Conversation by Design](https://reader034.vdocument.in/reader034/viewer/2022051816/541a0b2a7bef0a65128b6522/html5/thumbnails/1.jpg)
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And twittering too
+
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let’s start here.
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you are unique.
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is your blog?
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A unique blog is more likely to succeed…
Reason # 5 (why readers unsubscribe)
Too many posts that I see
elsewhere(Redundant, Repeated or Recycled News)~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog
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Success = narrowing the gap
A great blog experience
combines excellent
content with conversation
+ stimulation. At the end
of the day, it should
connect curator with
community.
you
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blogs + brands
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What kind of brand would you want to be?
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How about these…
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do you have blog brand?
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Are you blogging or representing your personal brand?
+
+
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how to design a better blog experience.
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The 4C’s of blogging
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Community
InvestYour community will only be as good as the amount of effort you put into
cultivating one. Get involved.
ListenIt’s not about responding to every single comment—but it is about listening
and facilitating.
CultivateGive your community something to think about. Ask their opinions. Don’t
provide all of the answers—let them fill in the blanks.
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Example: including your community
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Consistency
FindDon’t know if you’ve “found your voice”? Then you haven’t. You’ll know the
moment you do. And when it happens—speak up.
WriteTalk about the things you care about. Be true to yourself.
ExperimentThe Beatles experimented and evolved, yet they were still the one and only
Beatles. Experiment—just do it consistently.
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Example: sometimes industry, sometimes life
sometimes… and other times…
Whatever the topic—the voice should be consistent
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Clarity
SeeYou need to “see” where you want to go even if you don’t know how to get
there. Having a definitive vision is everything.
CommunicateYour communication and conversation should be clear and articulate.
Rambling doesn’t make for good conversation.
Vision visionaryDon’t let the word vision scare you off. It doesn’t mean you need to be a
genius—you just need to keep your eyes on the road.
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Example: clarity combines vision with agility
“Logic+Emotion exists at the intersection of Marketing,
Brand Engagement + Experience Design—where passive
consumers become active participants.”
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Content
FrameYour content will be as unique as the way you frame it. Don’t just
report—have opinions and seek the opinions of others.
SharePeople are hungry for knowledge and “know-how”. If you know
something, share it.
ServeMake no mistake. You are in the service industry. If your content offers
no value—neither do you.
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Example: aggregating content
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one more thing…
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Stop calling yourself a blogger
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Bloggers are one-dimensional. People aren’t.
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Find your passion
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let your passion shape your blog
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My passion for design helps me create a unique blog experience
Design isn’t just about
making something pretty.
Design is about creative
problem solving.
Everything is designed.
Marketers need design.
Marketers need good design.
Good design doesn’t always
need marketing.
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You
Passion
Conversation
Relationships
Affinity
Don’t be a blogger—be a conversation architect
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Dialogue is fueling the “conversation economy”
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and affinity keeps people coming back
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People will talk about a unique blog experience. And come back for more.
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…because good experiences make people happy.
Credit: Adrian Lai
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sound familiar?
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Let’s talk.