conversation with fellow marketers

10

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Post on 15-Jan-2015

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Most marketers are satisfied with Google Analytics but do not realize that they need to do much more to optimize their conversion campaigns

TRANSCRIPT

Page 1: Conversation with Fellow Marketers
Page 2: Conversation with Fellow Marketers

MOST MARKETERS WOULD ASSUME THATGOOGLE ANALYTICS WAS GOOD ENOUGH

TO CREATE THE CONVERSION MAGIC

But, that’s

not true

Page 3: Conversation with Fellow Marketers

CONVERSION STARTS FROM IDENTIFYING THE VISITOR

Page 4: Conversation with Fellow Marketers

CONVERSIONS TURN EFFECTIVE WHEN VISITORS ARE UNDERSTOOD

BETTERBETTERBETTERBETTERIs the visitor

Is the visitor

reacting to the

campaigns?

Is the visitor

Is the

visitor a

customer or

a prospect?

Is the visitor

looking for a

particular

product?

Is the visitor

talking about

the product?

Is the visitor

responding to

your messages?

Is the visitor

heading towards

purchase?

Page 5: Conversation with Fellow Marketers

AS GOOGLE ANALYTICS CANNOT REPORT BY

EVERY CONVERSION CAMPAIGN BECOMES A

SHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARK

Page 6: Conversation with Fellow Marketers

PLUMB5 HELPS IN IDENTIFYING, SCORING & AUTOMATING YOUR CONVERSION CAMPAIGNS

Page 7: Conversation with Fellow Marketers

Know from

which city the

visitor arrives

Know if the visitor is

a stranger, prospect

or a customer

VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW

Know the details

of the different

sessions of every

unique visitor

Page 8: Conversation with Fellow Marketers

Auto-segment

visitors using scores

and enable

workflows

VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW

Know from

which source

they came from,

for each session

Page 9: Conversation with Fellow Marketers

COMPARING COMPARING COMPARING COMPARING CONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURESCOMPARISON IS WITH GOOGLE ANALYTICS FREE

Page 10: Conversation with Fellow Marketers

DON’T JUST ANALYZE!

START CONVERTING

THE MOST POWERFUL CONVERSION PLATFORM