Jacky – Marketing Professional Collecting Leads for Small Business Loans
Increase Phone Calls
@alexdesigns #pubcon
@alexdesigns #pubcon
@alexdesigns #pubcon
@alexdesigns #pubcon
Dynamic Headline
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Credibility & Phone #
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Easy To Read Text
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Video Testimonial
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What Is Working Above Average Leads on Desktop Dynamic Headline to Keyword Credibility Simple Conversion Funnel Video Testimonial Not Asking For Email on 1st Page
@alexdesigns #pubcon
What Is Working Above Average Leads on Desktop Dynamic Headline to Keyword Credibility Simple Conversion Funnel Video Testimonial Not Asking For Email on 1st Page What Is Not Working Low Phone Calls from Mobile Disbelief in Claims Lack of Brand Credibility Stock Photo
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Mobile Opportunity
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Mobile Opportunity
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35% More Calls
Mobile Opportunity
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@alexdesigns #pubcon
@alexdesigns #pubcon
SWOT Analysis
Prioritize Your Efforts
Heuristic Analysis
#2 Hypothesis– Quick Wins
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@alexdesigns #pubcon
@alexdesigns #pubcon
Wireframe New Design Ideas
Rapid Iterative Testing
Test Your Way To A Redesign
#3 Execution – Quick Wins
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Use Conversion Analyst
Quality vs. Quantity of Leads
Build History of Wins & Losses
#4 Review – Quick Wins
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Clone Wins for More Campaigns
Create Ads Based on VOC
Content Based on Learning
#5 Scale – Quick Wins
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Aaron – eCommerce Site Owner Selling Organic
Groceries Online
Increase Email Opt-Ins
@alexdesigns #pubcon
@alexdesigns #pubcon
Hypothesis Not Value for Email Collection Sales Are Good, but Leads Are Low Lack of Credibility Overwhelming Bad UVP
@alexdesigns #pubcon
Hypothesis Not Value for Email Collection Sales Are Good, but Leads Are Low Lack of Credibility Overwhelming Bad UVP Voice of Customer Great Tasting & Best Ingredients Organic Increase Health Results Fits My Diet Needs No Recurring Fees
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Control Variation
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Control Variation
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Control Variation
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Control Variation
300% Email Conversion Improvement
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Control Variation
14% Revenue Conversion Improvement
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@alexdesigns #pubcon
Facebook Ads
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New Lead Generation Facebook Ads
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Email Opt-In Landing Page
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75% CR
Email Opt-In Landing Page
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Control
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Control Variation
700% Mobile Email Conversion Improvement
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1000 more sales per month 350 more monthly customers 3X more email opt-ins per day 25% increase in conversion
Bottom Line Growth
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@alexdesigns #pubcon
@alexdesigns #pubcon
Small Business Big Money Online
Written by Alex Harris Foreword by Bryan Eisenberg