convince me

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CONVINCE ME Building Relationships with Influencers and Brand Advocates By Mannix Pabalan Digital Influencers Summit January 26, 2013 Thunderbird, La Union

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Convince me. Building Relationships with Influencers and Brand Advocates. By Mannix Pabalan Digital Influencers Summit January 26, 2013 Thunderbird, La Union. The biggest convincing factor. Family Friends Colleagues Celebrities Personal Experience. Creates immediate affirmation … . - PowerPoint PPT Presentation

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Page 1: Convince me

CONVINCE MEBuilding Relationships with Influencers and Brand Advocates By Mannix Pabalan

Digital Influencers Summit January 26, 2013 Thunderbird, La Union

Page 2: Convince me

THE BIGGEST CONVINCING FACTOR

Page 3: Convince me

CREATES IMMEDIATE AFFIRMATION …

► Family► Friends► Colleagues► Celebrities ► Personal Experience

Page 4: Convince me
Page 5: Convince me

YOUR KEY TO OPEN DOORS FOR BRAND ADVOCATES

► What is your Product?► Your product should be worth the try! ► Your SERVICE should be 101%

Page 6: Convince me

BRAND INFLUENCER AND ADVOCATES

► Brand Influencers are those people who has personal ties with a person be it a friend, colleague or acquaintance physically or virtually

► Brand Advocates are those experienced individual (sometimes compensated) on a particular product professionally engaged to give instant credibility…

Page 7: Convince me

No Hard selling …

Page 8: Convince me

HOW DO YOU FIND THEM???

Page 9: Convince me

WHAT NOW?

► Engage them► Take care of them

► Meet them offline► Social event► Welcome them

Page 10: Convince me

WHY ARE THEY IMPORTANT

brand advocates:• make up about 1% of a brand's active social connections and 0.1% of the total social participants• push up to 5% of a brand's social insights• Brand advocates are responsible for about 8% of company signal 'echoes'• begin about 8% of all brand-related discussions

Page 11: Convince me

CUTTING EDGE

►People will follow for a good cause …

Page 12: Convince me

JUST A #DIGITAL CLIK AWAY!

Looking forward to be working with the influencers among you!