convince me
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Convince me. Building Relationships with Influencers and Brand Advocates. By Mannix Pabalan Digital Influencers Summit January 26, 2013 Thunderbird, La Union. The biggest convincing factor. Family Friends Colleagues Celebrities Personal Experience. Creates immediate affirmation … . - PowerPoint PPT PresentationTRANSCRIPT
CONVINCE MEBuilding Relationships with Influencers and Brand Advocates By Mannix Pabalan
Digital Influencers Summit January 26, 2013 Thunderbird, La Union
THE BIGGEST CONVINCING FACTOR
CREATES IMMEDIATE AFFIRMATION …
► Family► Friends► Colleagues► Celebrities ► Personal Experience
YOUR KEY TO OPEN DOORS FOR BRAND ADVOCATES
► What is your Product?► Your product should be worth the try! ► Your SERVICE should be 101%
BRAND INFLUENCER AND ADVOCATES
► Brand Influencers are those people who has personal ties with a person be it a friend, colleague or acquaintance physically or virtually
► Brand Advocates are those experienced individual (sometimes compensated) on a particular product professionally engaged to give instant credibility…
No Hard selling …
HOW DO YOU FIND THEM???
WHAT NOW?
► Engage them► Take care of them
► Meet them offline► Social event► Welcome them
WHY ARE THEY IMPORTANT
brand advocates:• make up about 1% of a brand's active social connections and 0.1% of the total social participants• push up to 5% of a brand's social insights• Brand advocates are responsible for about 8% of company signal 'echoes'• begin about 8% of all brand-related discussions
CUTTING EDGE
►People will follow for a good cause …
JUST A #DIGITAL CLIK AWAY!
Looking forward to be working with the influencers among you!