cool cities presentation email
TRANSCRIPT
APP, eBOOK & eMAGAZINE PRODUCTION
PRODUCTION & LICENSING OF EMOTIONAL CONTENT FOR YOUR ONLINE, MOBILE, SOCIAL MEDIA & OFFLINE MARKETING
CONCEPT & PLATFORM FOR INTERACTIVE ADVERTISING
EMOTION CONTENTCONCEPT
OUR SERVICES CONNECT PER INSPIRATION
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YOU AREAN URBAN COSMOPOLITAN?
YOU ARECONNECTED WORLDWIDE?
YOU WANTTO EXPERIENCE CITIES IN A WAY ONLY YOUR BEST FRIEND COULD HAVE ARRANGED FOR?
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»» »»Outstanding»photography»for»each»location.
»» »»The»finest»curated»selection»of»the»best»places»in»town.
»» »»A»limited»number»of»locations.»»
THE CONCEPTGUIDES FOR INDIVIDUALS
“Local»Before»Arrival“
You don´t need an insider – you just need4
YOU WANT TO ESCAPE TO THE MOST SPECIAL PLACES IN THE WORLD?
YOU WANT TO BOOK AT THE BEST PRICE AVAILABLE?
YOU DON‘T HAVE TIME & PATIENCE TO READ THOUSANDS OF WEBSITES & RATINGS?
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THE CONCEPTGUIDES FOR INDIVIDUALS
»» »»Outstanding»photography»for»each»location.
»» »»Hidden»gems»and»lifetime»classics.
»» »»A»limited»number»of»locations.»
Make»your»dreams»become»your»memories.6
THE PRODUCTSTATUS
IS»AMONG»THE»LEADING»AND»MOST»RENOWNED»PUBLISHERS»OF»LIFESTYLE,»LUXURY»AND»HOTEL»BOOKS»WORLDWIDE.»THE»COOL»CITIES»PRINT»SERIES»HAS»BEEN»DISTRIBUTED»IN»70»COUNTRIES»SINCE»2000.TENEUES
MILLION iOS DOWNLOADS2.9 COOL»CITIES:»2,1»MILLION
Awarded»by»Apple
Release on Android: August 2013
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THE PRODUCTSTATUS 01.08.2013
COUNTRY MARCH 2013* JUNE 2013*
1 GERMANY 25,75% 29,08%
2 CHINA 9,21% 12,75%
3 USA 9,34% 11,78%
4 UK 4,42% 4,28%
5 RUSSIA 4,62% 3,75%
6 ITALY 4,05% 3,52%
7 FRANCE 2,11% 2,63%
8 NL 2,12% 2,53%
9 SPAIN new 2,37%
10 CH 1,88% 2,25%
OTHERS 25,19% 25,08%
* Last 26 weeks
1. COOL COLLECTION 260.000
2. COOL BERLIN 230.000
3. COOL NEW YORK 190.000
4. COOL LONDON 170.000
5. COOL ESCAPES 160.000
6. COOL PARIS 160.000
7. LUXURY HOTELS 130.000
8. COOL BARCELONA 110.000
9. COOL VIENNA 105.000
10 COOL ROME 105.000
OTHER 12 APPS 1.225.000*Source:»Google»Analytics
Returning»Visitors75%
25%New»Visitors
iPhone52%
48%iPad
TOP TEN APPS (DOWNLOADS) TOP TEN MARKETS
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THE PRODUCT UPCOMING RELEASES
BRAZILBRAZIL
CITIES
TENEUES
BRAZIL
CITIES
TENEUES
RIO DE JANEIROCITIES
TENEUES
SÃO PAULOCITIES
TENEUES
MIAMICITIES
TENEUES
ZURICHCITIES
TENEUES
ISTANBUL
COLLECTION:2 SINGLE APPS
ESCAPES
TENEUES
IBIZAESCAPES
TENEUES
TURKISH RIVIERAESCAPES
TENEUES
MALDIVESESCAPES
TENEUES
MALLORCA
• HONG KONG• BANGKOK• TOKYO
• HONEYMOON ESCAPES• SAFARI LODGES• MOUNTAIN CHALETS
COMING SOON:
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HOTELS ON STAGE EXPLORE BY CATEGORY
AROUND ME HOTELS
EXPLORE BY DISTRICT RESTAURANTS & CAFÉS
EXPLORE BY CATEGORY BARS, CLUBS, LOUNGES
VISUAL TOUR SHOPS & SHOWROOMS
MY FAVOURITES COOL SPOTS, HIGHLIGHTS
ABOUT ART
MY TENEUES APPS ARCHITECTURE
HOTELS
SORT RESULTS
SumahanDesign Hotel$$
HOTELS
Barbaros BayDesign Hotel
HOTELS
Barbaros BayDesign Hotel
AJIA
HOTELS
THE PRODUCTTHE APP FEATURES
Recommendation»&»social»media»features
Text»in»English»&»German
Full»text»search
Season»&»event»specialsAround»Me»&»GPS»LocatorOnline»&»offline»maps»Regular»updates»for»all»categories
High»quality»picture»gallery»for»each»location
Create»a»list»of»your»favorites&»your»own»tour
Touch-Call»functionLink»to»lower-case»website
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THE PRODUCTLOCATION PRESENTATION
HOTELS ON STAGE EXPLORE BY CATEGORY
AROUND ME HOTELS
EXPLORE BY DISTRICT RESTAURANTS & CAFÉS
EXPLORE BY CATEGORY BARS, CLUBS, LOUNGES
VISUAL TOUR SHOPS & SHOWROOMS
MY FAVOURITES COOL SPOTS, HIGHLIGHTS
ABOUT ART
MY TENEUES APPS ARCHITECTURE
HOTELS
SORT RESULTS
Hullett HouseDesign Hotel$$
HOTELS
FlemingLuxus Hotel$$$$
MiraClassic Hotel$$$
MERIDIEN CYPERPORT
HOTELS
Facts
100 Cyberport Rd, Hongkong No 27
+852 2980 7788
www.starwoodhotels.com
Cyberport Bus Terminus
Prices : $$
Credit card, ec/debit card
LE MERIDIEN CYPERPORTOffering panoramic views of the greenery and Telegraph Bay, the 4-star Le Meridien Cyberport boasts a 24-hour gym and 4 dining options. Just 2 km from Ocean Park, it features rooms witha42-inchflat-screencableTV.Theelegantguestrooms are tastefully decorated with stylish modern interiors. Fitted with large windows, each room is equipped with a sofa seating area and with a bathtub.
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THE PRODUCTTHE WEBSITE
AddCOOL
Locations
IN FRIENDS WE TRUST
Up with the App
teNeues contact | support | terms | privacy | photo credits imprint teNeues publishing group
COOLESCAPES ECOOLCITIES
Pangkor Laut Resort
BLUE TROPIC TOP EUROPEAN CHALETSASIA NEWS
CANDLE NIGHTS WOOD WORLD
BE A CHILDREN AGAINFRESH NEW DAY
THE TREE TALES
+MORE & MORE
AFRICA /MIDDLE EASTAMERICASASIA / SOUTH PACIFICEUROPE
SEARCH
WHERE?
CHECK IN CHECK OUT
1 GUEST SEARCH
(optional)
BY STYLE
BY COUNTRY
BY PRICE
(Less options)
Search on the map
AddCOOL
Locations
IN FRIENDS WE TRUST
Up with the App
teNeues contact | support | terms | privacy | photo credits imprint teNeues publishing group
COOLESCAPES ECOOLCITIES
Pangkor Laut Resort
BLUE TROPIC TOP EUROPEAN CHALETSASIA NEWS
CANDLE NIGHTS WOOD WORLD
BE A CHILDREN AGAINFRESH NEW DAY
THE TREE TALES
+MORE & MORE
AFRICA /MIDDLE EASTAMERICASASIA / SOUTH PACIFICEUROPE
SEARCH
WHERE?
CHECK IN CHECK OUT
1 GUEST SEARCH
(optional)
BY STYLE
BY COUNTRY
BY PRICE
(Less options)
Search on the map
THE LINK BETWEEN
&
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THE PRODUCTCOOL CITIES & APPLE
recommended»by»Apple:Main»banner»on»the»iTunes»App»Store
» »»»»»»»»»»»»»»»»»LONDON placed»on»Apple.com
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THE PRODUCTAPP STORE RECOMMENDATIONS
permanent»placementin»"Travel»Essentials"
C recommended»»»in»the»Japanese»App»Store
recommended»in»the»U.S.»App»Store
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UPCOMING RELEASES& FEATURES 2013/2014
MORE SERVICE & MORE PERSONALISATION
AUGUST 2013:RELEASE ON ANDROID
RELEASE OF 20 ADDITONAL APPS
INTEGRATION OF TRAVEL ITINERARY SERVICES
ADDITIONAL LANGUAGES
ADDITIONAL FILTER & SORTING FEATURES
INTEGRATION OF LOCATION BASED MOBILE
PAYMENT/NEAR FIELD COMMUNICATION
INTEGRATION OF BOOKING ENGINE
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TARGET GROUPTHE COOL CITIZENS
AGE18»to»65»years»old
SEXmale:»47»%»
female:»53»%
URBAN LOCALS & VISITORS cosmopolitan
multilingualconnected»worldwide
well»educated
OPINION LEADERtechnologically»savvy
high»brand»awareness
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THE PLATFORM FOR INSPIRATIONAL INTERACTIVE APPVERTISING
»» A»highly»emotional»environment»
»» Outstanding»photography»and»design
»» A»loyal»and»international»user»community
»» A»high»income»target»group
»» Top»consumer»ratings
»» High»chart»performance
»» A»limited»number»of»advertising»partners
»» Innovative»and»interactive»concepts
»» Excellent»conversion»rates»(up»to»83%)
»» A»trusted»brand
Ø»
*
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CLICKHERE
TO DOWNLOAD
ANIMATED»TOUCHPOINT
POP-UP»VIDEO»ADVERTISEMENT
INTERACTIVE ADVERTISEMENT
Concept»&»animation»created»by»TENEUES
TO DOWNLOAD THE APP
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