cool things about google ad planner
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Cool things about Google Ad Planner
India, 10 May 2011
RESEARCH PAGE1.
a. Search by site
Category of the website
Advertising
a. Search by site contd.
Other sites
Keywords It can be used for Search
Engine Optimization. Also it helps content writers and site designers valuable information.
b. Search by audience
Defining your audience
Predefined audience
It shows highlighted tabs which show you the keywords they search for, the sites that they visit, the demographics they have selected.
b. Search by audience contd. Sorting by comp
index as opposed to reach
It gives a list of smaller websites which will be more targeted towards the audience.
Ads
Visualization Tools
MEDIA PLAN PAGE2.
Helps a Media Planner in 3 key areas :Reach
It involves finding the list of sites that is going to work for your campaign.
RelevanceIt involves having a certain degree of confidence that the
sites that you are targeting will work for your audience. Insights
Also it tells me where my audience is going beyond the obvious sites.
Helps take an informed decision based on
Geo-targeting PsychographicsTraffic estimates
It helps to:
Get higher response rateWaste fewer Marketing money
PUBLISHER PAGE3.
Helps a Publisher to :
Increase their earning potential by making it easier for the advertisers to find their websites .
Edit their website details and optimize it.
THANK YOU