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Launchin a new Product

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Group members

PANKAJ KUMAR JAISWAL

PRAKASH KUMAR GUPTA

SUNIT RAJ SHARMAAMAN KUMAR PRIYA

JYOTIRMAY GHOSH

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A healthy natural drinks for young and sports man, who are

health conscious and who wants to keep fit, to drink as

refreshment after high exhaustiveness and boost up healthbefore going to work.

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To capture about 50 percent of India

natural drinks market within two years.

To give pure and healthy natural drinks toour target consumer at reasonable price.

To give satisfaction and refreshment to our

target consumer

To take care of our consumer health who

are health conscious, by providing pure

healthy drinks.

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We want to be at the leading

position in the natural drinks

market of the India.

To provide healthy natural drinks

we want to see a healthy and

germs free nation.

We will commercialize our product

to the international market after

three years.

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Market Segmentation

&

Brand Communication

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There have four types of

segmentation:

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

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Based on geographic segmentation

our brand segmentation is:

INDIA

Mass population.

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Based on demographic segmentation our

brand segmentation is:

No age limit but not below six years

old.

Young generation,

married, single and others.

Male, Female

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Based on Psychographic

Segmentation our brand

segmentation is:

Sports-oriented, outdoor-

oriented (Students, Employee etc)

Natural drinks lover.

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Based on Behavioral Segmentation our brandsegmentation is:

Indoor, outdoor games, Dj party,Open concert etc.

Keeping the body cool at theproper temperature, promoting weight loss,detoxifying and fight viruses, boosting

immune system etc.

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CooLUp will communicate

to its consumer by100% natural drink slogan

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To communicate our brand our statement will be:-

To young, active soft drink consumers who are health conscious, is the natural soft drink that gives you the best

refreshment and sustenance because it has highest level of nutrition.

With , you can stay refresh and keep going even when

you havent been able to do your work.

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The size of cool up drinks

bottle will be 250ml.

The shape of the bottle will

be just as original coconut shape.

Our products package color

will be original coconut color.

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Low in carbohydrates

Low in caloriesLow in naturally occurring sugar

High in Vitamin C

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Cool Up drinks performance quality is superior. Because it contains five essential

electrolytes like

That your body needs to keep nerves firing, keep muscles moving, and to manage

stress thats why cool up is the best way to refresh, and re-hydrate.

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Our products bottle style will be original coconut style and

consumer can get a real image of natural coconut drink.

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In terms of design differentiation our product design is an innovative design.

Because it looks like real coconut, it is easy to open and drink. The bottle there

will have a hole and consumer can put a straw inside it and drink. We will

make this bottle by plastic thats why it is easy to dispose or consumer can

hold it because the bottle is attractive and welldesigned.

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Emotional Attributes

Emotional attributes of our brand is:

Superiority as opposed to

quality

Availabilityas opposed to

reasonable price

Friendlyas oppose to

refreshingHealthyas opposed to

nutritious

Purityas opposed tonatural

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Packaging& Labeling

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For cool-up drinks we develop a packagewhich is very unique and attractive.

Easy to Handel.

An effective and attractivepackage design can make promotion itself.Cool Up drink also make its promotion itselfby:

250ml bottle size.

Cool-up drinks package is looks likeoriginal coconut.

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Labeling is the most important thing for a

product. Because it contains brand name,

product information, usages condition,

ingredient etc.

Content Specification:

Servicing size 4fl oz(250ml)

Amount per serving

Carbohydrates 2 100mg

Calcium 60mg

Phosphorus 10mg

Sodium 3.8mg

Potassium 2.1mg

Magnesium 10mg

Total Fat 0g

Cholesterol 0g

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Labeling

Font Selection:

To write the brand name we use Abaddon font. We will use Times New

Roman font for other information.

Ingredient:

100% Natural Coconut Water.

User Information:

This drink is not suitable for children below six years and for diabetic people.

Usage Condition: Store in a cool place, below 24C

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