Last time, we saw how networks can spread ideas and emotions, and how they can be used to examine the behavior o! groups.

And now...

One, two, three, !our,

we declare a LUCID thumb war!

Pair up with someone next to you.

Do as many thumb wars as you can in two minutes.

No talking !or the !irst minute.

Report your scores to your LUCID !aculty member.

A prize will be awarded to each o! the three top-scoring thumb wrestlers.

The LUCID section with the highest collective score will get pizza !or an upcoming small session meeting.

Dealing withCheaters Among Us

The Situation

Tells us your partner did it: - keep your prize and- partner’s prize taken away.

Tell us nothing:- hal! your prize taken away.

B Cooperates

A Cooperates

A deprived o!hal! the prize

B deprived o!hal! the prize

A De!ects

B De!ects

A deprived !ully o! the prize

B deprived !ully o! the prize

B Cooperates

A De!ects

A keeps the entire prize

B deprived !ully o! the prize

A Cooperates

B De!ects

A deprived !ullyo! the prize

B keeps the entire prize

B Cooperates

A Cooperates A De!ects

B De!ects

A deprived o!hal! the prize

B deprived o!hal! the prize

A deprived !ully o! the prize

B deprived !ully o! the prize

A keeps the entire prize

B deprived !ully o! the prize

A deprived !ullyo! the prize

B keeps the entire prize

B Cooperates

A Cooperates A De!ects

B De!ects

A deprived o!hal! the prize

B deprived o!hal! the prize

A deprived !ully o! the prize

B deprived !ully o! the prize

A keeps the entire prize

B deprived !ully o! the prize

A deprived !ullyo! the prize

B keeps the entire prize

B Cooperates

A Cooperates A De!ects

B De!ects

A

B

A

B

A

B

A

B

The Prisoner’sDilemma.

Individual and the Group

Competition and Cooperation

Multiple Levels o!Competition andCooperation

AcademicInstitutions

PI

GradStudent

PI

GradStudent

GradStudent

Post-DocPI

GradStudent

Post-Doc

ResearchLab

ResearchLab

ResearchLab

ResearchLab

ResearchLab

DepartmentDepartment

Department

University

University

Academia

Society

Laura StenzelCollege o! Liberal Arts and Sciences

employee

employee

employeeemployee

employeeemployee

Individuals within a store:

- Compete !or hours, pay, and recognition

- Cooperate to meet store needs, serve products, and raise store pro!it

StarbucksStore

StarbucksStore

StarbucksStore

StarbucksStore

StarbucksStore

Stores within an area:

- Compete with other starbucks stores (and other businesses!) !or quality sta", customers, and sales.

- Cooperate with other stores to increase !oot tra#c, share materials & resources, and spread company in!ormation.

StarbucksStore

StarbucksStore

StarbucksStore

StarbucksStore

District

District

District

District

Districts within the company:

- Compete with other districts !or new store locations, management sta", customers, and sales.

- Cooperate to ensure consistent product standards, uphold legal regulations, and drive company sales.

StarbucksChain

Teavana

The Starbucks Chain:

- Competes with other !ranchises the corporation owns to increase stockholder attention, develop new marketing techniques, & drive sales to increase name growth.

- Cooperates with other chains to ensure growth o! sales !or the corporation, ensure product availability, and to !ollow proper legal regulations.

StarbucksCorporation

Economy

Ideas andCollective Behavior

Thought

Thought

Thought Thought

ThoughtThought

Idea

Idea

Idea

Idea

IdeaIdea

Person

Person

Person

Person

SmallSocialGroups

Social +Ecological Systems

Human-Environment Systems

Shopping Mall Food Courts

employee

employee

employeeemployee

employeeemployee

QSR

QSRQSR

QSR

Food Court

Store Store

Shop

Food Court

ClothingStores

Shopping Mall

Suburban Ecosystem

Regional Landscape

Reality TV Shows

contestant

contestant

contestantcontestant

contestant

contestant

Sub-group

Sub-group

Sub-group

SurvivorShow

FullHouse

TV Station

TV Station

BroadcastTelevision

Media

Apples and Oranges

apple

orangepear

grapes

trees

shrubs

vines

grasses

cacti

Fruit Types

Fruit Types

ReproductiveStrategy

Multicellular Organisms

LivingThings

Humanity’sCon!licted Nature

Courage in light o! this

Networks present us with challenges and opportunities to be individually or collectively oriented.

Rosa Parksand The Montgomery Bus Boycott

Freedom Summer