cooperative business models, sustainable innovation and...
TRANSCRIPT
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Cooperative Business Models, Sustainable Innovation and the Digital
EconomyDr.CynthiaGiagnocavo
UniversityofAlmeríaCátedra COEXPHAL-UALHorticulture,CooperativeStudiesandSustainableDevelopment
Co-operative entrepreneurship: a tool for a sustainable, viable future Co-funded by the European UnionSantander International Event // 21 & 22 June // 2018
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Santander International Event // 21 & 22 June 2018
Cátedra COEXPHAL-UAL/ICA CCR
R+D+i needs oflocalagricultural community
Multidisciplinary – search for innovation solutions totechnical,social,business/economic andenvironmental issues
Establish research networks andclusters
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Santander International Event // 21 & 22 June 2018
Different types of innovation, change and transition - use and impact of data
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Let´sbeginwithAlmería:Clusterofsmallholder,familyfarming,intensivegreenhouses
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Santander International Event // 21 & 22 June 2018
Conditions in 1960s
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ExistingAgro-Industrial-TechCluster:
• 15.000FamilyFarmers/2ha.mid-techgreenhouses• 80ProducerOrganizations(variousbusinessmodels,coops,hybrid,Ltd.,S.A.T.s)
• Employmentfor40.000/150nationalities• 250auxiliarybusinesses/375exporters/50+TransportCompanies• Euro2.194millionturnover,Euro2.000millionauxiliarybusiness• 75%exports/40productvarieties/2.4milliontons• 100%offarmscertified/90%integratedpestmanagement/10%organicproduction+
• Cooperativefinance/R+D+i
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Santander International Event // 21 & 22 June 2018
Transformation based on credit and agricultural cooperatives
complex KNOWLEDGENETWORKSAND RISKMANAGEMENT;innovationandexperiments;technology; institutionbuilding; datacreation/gathering/management;transition;organisational/institutionalabilitytocreatevalue(forwhom?)
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DATAflows...
Willbeequallyimportantascapitalandmaterialflows.,thankstoICTs...Butwith13,500farmers,70Cooperatives,SMEs,etc?
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Santander International Event // 21 & 22 June 2018
What is next? Impact/Value of Big Data/digitisation?
• Focuson processes ofinnovation,where andhowis value added?• Networks,relations andcollaborations.• How doSMEs reach economies ofscale throughbig data,inboth capacity to innovate andtheeconomic power to doso?Does scale stillmatter?• How does it change the business model?
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Santander International Event // 21 & 22 June 2018
Transition in concept of business model
• Businessmodeldesignisundertransition:fromcompany-specificbusiness/propertybasedmodelstowardsnetworkedandmorecomprehensiveecosystembusinessmodels.
• Differentsupplyandvaluechainswillcompete– dependsonstrengthof“ecosystem”notjustonindividualfirms(Porter).
• Changeoffocus:fromviewingtheIOT/dataprimarilyasatechnologyplatformtoviewingitasabusinessecosystem
• Competitiveadvantageswilltakeplacebetweenbusinessmodels,andnotjustbetweenproducts,services,andtechnologies.
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Santander International Event // 21 & 22 June 2018
Perspective of product, production, value?
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Santander International Event // 21 & 22 June 2018
Sequential Focus?
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Santander International Event // 21 & 22 June 2018
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Santander International Event // 21 & 22 June 2018
Netchain (Lazzarini,Chaddad,Cook,etal,2001)
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Santander International Event // 21 & 22 June 2018
Dataownedbythosethatcreateit?Data sharingandOpendata?Shouldweconsiderdatacooperatives?Cooperativesarealready“networked”systemsthatfunctiononvaluecreation:reducetransactioncosts,facilitateknowledgetransfer,exchangeofresources..Data “silos”don´taddvalue-datacooppotentialforaddingvalueveryhighValuechainstovaluenetworksinthecontextofecosystemsThevaluediffersfordifferentstakeholders
Controlandownership/networkedsystems
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ECONOMIC IMPACT
• Bettercoordinationofcurrentlyatomised30,000hectaresofmid-techplasticMediterraneangreenhouses
• Improveknowledgeandsupplychainmanagementefficiencies
• Decreaseininputsenergy,fertiliser andwateruse(e.g.costofinputs)
• Decreaseinfoodwaste
• Increaseproductionandturnoverfromcurrentlevelof3millionormoretonsand2billionEuros
• Increaseexportpriceandvolume
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SOCIAL/ENVIRONMENTALIMPACT
• ResiliencyforfamilyfarmingmodelandSMEs
• Reductionofpesticidesuseandimprovedwaterandenergyuseefficiencies
• Reductionofundergroundwatercontamination
• Reductionoffoodwaste(plannedproduction/improvedhandlingandtransport,etc.).
• Supplychainactorswithbetterandmorecompleteinformationandraiseconsumerawarenessoffoodqualityandtraceability
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Santander International Event // 21 & 22 June 2018
Coordination logic-an honest look…
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Santander International Event // 21 & 22 June 2018
Research needed-change of logic?
• Impactofdigitization• Inter-organizacional relations• Economicrelationsandmarketincentives•Coordinationmechanisms
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Dr. CynthiaGiagnocavo
Cátedra Coexphal-UAL
Horticulture,CooperativeStudiesandSustainableDevelopmentDepartmentofEconomicsandBusiness,
UniversityofAlmería
LaCañadadeSanUrbanos/n,04120Almería,Spain
THANKYOU
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THANKS! // ¡GRACIAS!