cooperative extension and technology: partners for the future using technology to engage captive and...

Cooperative Extension and Technology: Partners for the Future

Using Technology to Engage Captive and Fleeting Audiences

Rhonda ConlonNorth Carolina State [email protected]: rconlon


Snoozing through PowerPoint?


Common presentation tips • Use visuals• Follow the “Rule of Six”• Practice• Include interaction


Barriers to interaction• Room layout• Time• Group size• Topic sensitivity• More?


Possible solution: Clickers


Channel Setting Instructions for ResponseCard RF

1. Press and release the "GO" button.

2. While the light is flashing red and green, enter the 2 digit channel code (ie. channel 1 = 01, channel 21 = 21).

3. After the second digit is entered, Press and release the "GO" button.

Press and release the "1/A" button. The light should flash yellow to confirm.


What do you know about Clickers?

21%

30%

25%

24% 1. Nothing

2. A little

3. Some

4. A lot

Sample horizontal bar chart slide with simulated data.


Clickers = Response systems (RS)

• Response card• USB Receiver • Software (RS and PPT)• Computer• Various brands

– Your university may standardize


Why ask questions with Clickers?

• Create an ice breaker• Assess understanding• Conduct polls• Obtain 100% feedback• Generate discussion• Create graphical output


Examples in Extension

• Discussing sensitive issues– finances, diet, food handling

• Judging contest entries• Polling to assess content understanding• Making before and after comparisons

– assess attitude change


Answer displays


18%

19%

16%23%

24%

1 2 3 4 5

Which region are you from?

1. Western

2. North Central

3. Southern

4. Northeast

5. Other

Sample horizontal bar chart slide with simulated data.


Ever catch your audience snoozing?

1 2 3

35%38%

27%

1. Yes

2. No

3. Abstain

Sample yes/no/abstain chart with simulated data.


Reports

• Demographics• Comparative scoring• Participant results• Others


Restricted Uses• RS can track attendance and assign grades• Human Subjects Compliance Restrictions

apply• In Extension settings, should not:

– Keep participant lists with personal or demographic information

– Tie devices to individuals– Track responses for scoring or testing purposes


Which meal is more nutritious?

1 2

41%

59%

1.

2.

Photos: 1. http://www.flickr.com/photos/lolagetz/418390723/2. http://www.flickr.com/photos/digital_sean/2441014442/

Sample picture slide and chart with simulated data.


Clickers promote interaction

1 2 3 4 5

20%

23%

19%

22%

16%

1. Strongly Agree

2. Agree

3. Neutral

4. Disagree

5. Strongly Disagree

Sample Likert scale chart with simulated data.


What about our fleeting audiences?

Photo: http://www.flickr.com/photos/fisheystream/2475126500/


Trends• Mobile devices are everywhere• People create online information, not just consume• Google has become a verb

– Destination web sites are losing ground – Average site visit: 56 seconds per page (Nielsen Online)

• People are self-congregating online• Companies need to invest in “direct public

engagement to influence behavior change”


Mobile and social media help you go where the people are

Photo: http://www.flickr.com/photos/mcgarry/111003432


PodCasting

Photo: http://www.flickr.com/photos/philscoville/528744950/in/photostream/


Do you use podcasts?

1. Never2. I sometimes listen3. I subscribe and

listen regularly4. I produce podcasts


What news most interests you?

1. Nat’l/International 2. Local news3. Sports4. Entertainment5. Money6. Classifieds


How does the news reach you?

• Syndication– Print - AP– Broadcast - network affiliates– Web

• RSS or Atom• Format for feeding information • Subscribe using feed readers, iTunes, others

– Google Reader

QuickTime™ and a decompressor

are needed to see this picture.


Podcasting

• Distributing digital content for download via syndication (RSS or Atom)

• Files can be linked on web sites for click to download, but

• Podcast implies syndication

Podcast = iPod + broadcast


Podcasting

• Content can be audio or video• Usually MP3 file format• Doesn’t require an iPod or MP3 player


What can podcasts be used for?

• Education / training• Talk shows• Self-guided tours• Audio factsheets• Other ideas?


How to subscribe to a podcast?

• iTunes Store– Browse or search for podcasts– Look for a Subscribe button

• Other popular podcast sites– http://PodcastDirectory.com– http://PodcastAlley.com


What is iTunes U?

• Part of the Apple Store for publishing university-generated content

• Check with your university IT group


Producing a podcast

• Requires software and microphone• Use free tools such as “Audacity” to record

and edit audio content• Consider iTunes U for hosting• Register with podcasting directories• Don’t forget about accessibility. Link to text

files.


Best practices for podcasts• Audience-centered content• Regular and frequent release• Short and simple• Production quality• Clearly articulated links• Written transcripts• Findable (file names, tags)• Provide for evaluation


References• Using Clickers for Instant Feedback, Robin Brekke, Iowa State

University– Recording: http://www.ces.ncsu.edu/virtualit/clickers.mov– Slides: http://www.slideshare.net/jdorner/using-clickers-for-instant-

feedback-robin-brekke• Teaching with Classroom Response Systems, Derek Bruff,

Vanderbilt University– http://www.turning-talk.com/2009webinars/he_derekbruff


References• The Future Buzz: Social Media, Web 2.0 and Internet Stats,

Adam Singer– http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-

numbers-stats/

• Drinking From a Fire Hose, Anne Adrian, Alabama Cooperative Extension System– http://www.slideshare.net/aafromaa/drinking-from-a-fire-hose

• Micro Persuasion, Steve Rubel– http://www.micropersuasion.com/2009/05/the-end-of-the-

destination-web-era.html


References• Podcasting and iTunes University, Janyne Kizer, NC State

UniversityRecording: http://www.ces.ncsu.edu/virtualit/podcasting_itunesu.movSlides: http://www.slideshare.net/jdorner/podcasting-and-ncsu-itunes

• http://www.libsuccess.org/index.php?title=Podcasting• http://www.podcasting-tools.com/• http://www2a.cdc.gov/podcasts/bestpractices.htm• http://www.digitalpodcast.com/podcastnews/2008/06/01/

best-practices-in-podcasting/


Engage in New Ways

• Don’t pass up the opportunity!• Explore the resources in the eXtension

Collaborate wiki • http://collaborate.extension.org/wiki/FNEE

cooperative extension and technology: partners for the future using technology to engage captive and...

Documents

future slide

cooperative extension

interaction slide

rconlon slide

purposes slide

future clickers

extension settings

future mobile