cooperative merchandise program update spring conference 2007
DESCRIPTION
Cooperative Merchandise Program Update Spring Conference 2007. Regional & National Newspaper Solutions. Program Objective. Develop dynamic mass-merchandising display program for a specific retail category through a consortium represented by National, Regional, and Local newspaper groups. - PowerPoint PPT PresentationTRANSCRIPT
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Cooperative Merchandise Program Update
Spring Conference 2007
Regional & National Newspaper Solutions
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Program Objective
Develop dynamic mass-merchandising display program for a specific retail category through a consortium represented by National, Regional, and Local newspaper groups.
The selected retail category by the committee are Convenience Stores.
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Focus & Display Solutions
Committee is comprised of: National-
Wall Street Journal- Jennifer Mercier USA Today- Felicia Magwood
Regional- The Hartford Courant- Camille Stinton
Local- The Cape Cod Times- Terry Ashley
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Focus & Display Solutions
Developed criteria for success: Must maximize PSF (profit per square foot) Must accommodate the weight of a 5 lb paper
x 100+ copies Must be visually attractive (eye catching) Must display prominent covers of at least 6
publications
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Shorack
Shorack (860) 480-3549
450 Babbitt Road www.shorack.com
Thomaston, CT 06787
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Hamilton
Hamilton Circulation Supplies
1-800-398-2427
www.theservicechamps.com
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World Manufacturing, Inc
World Manufacturing, Inc. (215) 426-0500
3000 “C” Street www.worldmandisplays.com
Philadelphia, PA