Coors Light Cold Hard Facts – Award Submission

6/20/2013

Contents

• Mobile Cold Hard Facts

• TV Cold Hard Facts

• Print Cold Hard Facts

• Owned Media Cold Hard Facts

• Earned Media from Cold Hard Facts

Mobile: COORS LIGHT COLD HARD FACTS ESPN SCORECENTER MOBILE & TABLET APP INTEGRATION

Mobile: COORS LIGHT COLD HARD FACTS BLEACHER REPORT TEAM STREAM MOBILE APP INTEGRATION

NASCAR MOBILE & TABLET APP INTEGRATION

Mobile: COORS LIGHT COLD HARD FACTS

Mobile: COORS LIGHT COLD HARD FACTS

NBA MOBILE WEB INTEGRATION

TV: COORS LIGHT COLD HARD FACTS ESPN SPORTSCENTER ESPN SPORTSCENTER

Fox Home Team Sports NBA ESPN SPORTSCENTER

TV: COORS LIGHT COLD HARD FACTS TNT NBA PLAYOFFS – Inside the NBA

ABC NBA FINALS Fox Home Team Sports NHL

Fox Home Team Sports NBA

Print: COORS LIGHT COLD HARD FACTS ESPN The Magazine

Owned Media: COORS LIGHT COLD HARD FACTS

We used Coors Light’s owned assets (including the bottle itself) to push out Cold Hard Facts

Earned Media: COORS LIGHT COLD HARD FACTS

And received a terrific response via ample earned media from the thousands of Coors Light fans out there