copenhagen 14th of january dfds in the cloud - pwc · transporting everything from families on...
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DFDS in the Cloud
Jakob Fredfeldt, Head of IT Architecture & Strategy
Copenhagen 14th of January
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Transporting everything from families on holiday to goods on road, rail and sea, the dedicated people of DFDS reliably, efficiently get the job done every day.
We are the world’s largest short-sea ferry company with service across Europe.
Wherever we go, we start with you
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There is no supermarket…
…it’s just someone else’spantry
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There is no cloud…
…it’s just someone else’scomputer
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What has the supermarket ever done for you?
• Pay per use; no inventory• No investment in facilities• Immediate access• Vast selection• Economies of scale• Scalability• Preprocessed ‘stuff’ (higher order value)• Online sales; door delivery• Security• SLAs
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The Supermarket is the commoditizationof food stuff
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The Cloud is the commoditization of compute power
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When I say commoditization you say… Wardley Maps
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TL;DR
Don’t invest in what has beencommoditized
https://medium.com/wardleymaps/on-being-lost-2ef5f05eb1ec
https://learnwardleymapping.com/
https://youtu.be/BikfR5yieKU
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DFDS goes shopping
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‘Classic’ run/ops
DevOps
AWS ContainersInfrastructure as code
Azure VMWare Infrastructureas GUI
Trendy
non-critical
Non-trendy
Critical
Serverless Events JAMstack
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What we need
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DevOps
Joint OPS
Application ArchitectureOne Application Architecture using containers for both on-line and off-line scenarios.
Leverage scaleMaximize the efficiency and minimize the costs of deploying, hosting, maintaining and monitoring containers.
Save hardware and license costsMore containers per machine than VMs and only one OS license per machine for all containers
‘Classic’ Run/Ops
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Google Anthos?
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Thank you
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