Gary P. Shaffer

24218 110th Ave. SE, Woodinville, WA 98077 Home: 425-788-2370 Cell: 206-369-5208 gary @ shaffer . us

Mission StatementCreate and cultivate. Avoid the cliché. Thinking inside/outside the box. Forget the box! Mentor and Partner. Learn from people that know more than me. Enthusiastically share what I know. Exemplify the company’s principles to customers. Promote the company’s values. Listen, anticipate, and have mutually healthy priorities.

I desire to be a part of a company that respects their clients, values their employees, learns from mistakes, excels at moving forward, and truly understands that the whole is bigger than its parts

Value Offered 25 years of experience of directing national sales organizations and teams.

Exemplary track record of driving multimillion-dollar growth and expansion.

Mastered skills in B2B consumer sales to diverse-industry clients.

Firm command of business protocols and experience conducting business with front line customers and executives.

Proficient relationship builder, channel developer, negotiator and sales strategist.

Key Skills National Market Expansion Strategies

Business & Channel Development

Sales Team Training, Management, & Mentoring

B2B Negotiations

Territory Startup & Turnaround

Strategic Partnership Building

Key Account Management

Forecasting & Market Analytics

Representative Client History

Brick &

Bed, Bath, & BeyondMarshallsHTI Buying GroupSearsTJX

Mortar

CostcoGourmet CatalogueJC PenneyMacy’s

E-Commerce:

Amazon.comSHOP NBCCooking.comCostco.com

Career History

“I have known Gary for many years and can strongly recommend him

for his professionalism and integrity. Gary is highly regarded in our industry and I would gladly reply to any direct inquiry.” Frank Devine , CEO, BP Industries, Inc., EVP Salton Industries, March 10, 2010

The Kamilett Group Consulting Woodinville, WA President, 1999 - presentNote: During 1999 to present, there are instances of working with companies as a salaried employee, not, as a consultant. These are listed below.

● Evaluate, train and mentor sales personnel. Consistently generated double digit growth.● Identify and strategize for new markets

I have always found untapped markets for expansion● Update packaging and sales collateral

Proprietary and commodity products live or die by packaging.● Facilitate communications with target accounts.

Detailed follow-through and consistent service equals customer retention.

● Broaden product sourcing contacts.Assist in assuring best quality, pricing and delivery from suppliers.

● Evaluate costs and expenses relative to industry models.R & D investments, promotional activities, in-house vs. independent sales.

Kamilett Client Examples

● Norpro Consumer Goods. Everett, WAa. Sourced, assembled and placed Holiday Gourmet Baskets with

Costco. b. Sourced and configured container programs for Costco “Kirkland.”

(Stainless Steel)c. Expanded product listings to Bed, Bath & Beyond, Gourmet

Catalogue, QFC Markets.

● Georgetown Gardenwares Lifestyle Kent, WAa. Startup company that needed a business plan that would minimize

theirdowntime to enter the retail market.

b. Provided key retailer contacts and introductions. c. Wrote independent representatives sales agreements.

“When I started my business, Gary worked with me to put together a sales strategy in dealing with distributors and sales reps. I also worked with Gary at Progressive International in the early 90's when he was national sales manager, and I was a merchandiser. He is very knowledgeable, and was great to work with.” October 7, 2009Top qualities: Personable, Expert, CreativeAngie Walls , President and owner, Georgetown Gardenwares

● Neatnix Consumer Goods Escondido, CAa. Designed a cleaner, more consumer-friendly P.O.P packaging.

b. Introduced Neatnix (secured orders) to four new industries to Neatnix………Art Suppliers, Catalogues, E-commerce, and HABA

c. Hired independent manufacturers with permanent showrooms in key cities (New York, Seattle, Los Angeles, Atlanta, and Dallas).

● Market2Market Mfgs’ Brokers for Consumer Products Seattle, WAa. Negotiated West Coast Distribution agreement for Stonewall Kitchens.

This saved over $200,000 of sales with key markets. Also generated over $200,000 of sales with new customers.

b. Expanded Republic of Tea into mid/upper tier retailers. Developed monthly themed POP displays for markets.

c. Placed over a dozen gourmet foods companies into Costco Gift division d. Introduced/expanded product lines (foods / nonfoods) with Sur la Tabl e. Developed 4th quarter container programs between tabletop supplier and Fred

Meyer, Bimart, Associated Grocers, and independent stores.“Gary is one who is not afraid of hard work. He will go out of his way to make sure that the job is done and done right."” March 16, 2010Top qualities: Great Results, PersonableGigi Gale Arnold , (formerly National Sales Manager, Gourmet Foods)

Employment History

As noted above, some overlapped The Kamilett Group.

SOMADE Source, Manage, and Deliver Resource Bellevue, WAVice President of Sales, Jan. 2010 to Sept. 2010

a. Started consumer-based company from a zero base. b. Contacted over 400 targeted retailers and suppliers prior to 2010 International Housewares Association Showc. Developed all sales collateral for IHA Show meetingsd. Sourced all products for introductione. 100% sales and marketing responsibilitiesf. Secured customers: Amazon.com, Costco.com, HTI Buyingg. Started resourcing for four companies that previously did In-house sourcing and manufacturing. h. Negotiated and finalized exclusive distribution and Chinese mfg. rights for French wine product (ZebagWine storage). i. Initiated and completed Target Vendor Partner FAQs Note: All of the above processes and tasks were accomplished within a nine month period.

http :// www . somade - usa . com / about - u

True Fabrications Wine and Lifestyle Accessories Seattle, WAVice President , 2007 to 2008

a. Merged and coordinated in-house and outside independent sales.

b. Developed POS programs for wine gadgets and bags..c. Developed value-added packs for E-commerced. Increased sales 300% within one year.e. Opened Amazon.com, Costco.com, Fred Meyer, HTI Buying Group, Cooking.comf. Worked on-site with mfg. reps to set basic planograms for Whole Foods, S.CA stores.g. Successfully introduced product line to Restaurant supply chains. http :// www . truefabrications . com /

MIU France Consumer Products & ODM Bellevue, WAVice President 2006 to 2007

a. Hired and trained outside sales team. In-house sales were inconsistent and lacked strong B2B relationships. b. Created and implemented target account initiatives and collateral that was mailed monthly to target accounts.

This increased MIU France’s customer base over 150%. c. Expanded key customer base with Bed, Bath & Beyond, Linen and Things, Marshalls, and Sur la Table. d. Opened Costco for MIU France’s #1 product (mandolin slicer) e. Costco.com and Cooking.com. Placement of stainless steel cookware and stainless steel kitchen accessories on-line.

http :// www . mandoline . com /

Progressive International Kent, WANational Sales Manager, 1987 to 1997

a. Increased sales from $12,000,000 to $35,000,000. b. Increased gross profit margin through thorough analyses of every category in Progressive International’s 1,500 SKU’s with regard to costs, demand, and competition. c. Hired and trained 100 independent representatives

 “Gary was terrific at managing a rep sales force for a Housewares company. In my opinion this is one of the most difficult management tasks. A rep sales force is paid only on what they sell and in my case we represented about 20 different manufacturers. Gary was able to get a disproportionate amount of my companies’ time, and as we say in the rep business "time is all we have" Over the years that we worked together, we built the business from about $200,000 to over $2,500,000. We also increased the number of key accounts sold from 2 to 9. He was great to work with, detail oriented, and great with customers. ‘Mike Heiges” March 11, 2010 Marketing Frontiers

d. Hired and mentored regional managers. By allowing the regional managers to have necessary information to negotiate and finalize sales projects with their assigned representatives and customers, it gave a very positive and strong sense of credibility to the regional sales positions. “Positive manager with great managing skills. Let the Sales staff do what they are supposed to do. SELL!!” October 6, 2009Tim Wysaske , Sales Manager, Progressive International

e. Maintained $8,000,000 house accounts. Costco, Kmart, Pace Warehouse, Bed, Bath and Beyond, TJ Maxxf. Helped develop Costco gift pack program for Housewares In conjunction with the Costco Housewares, Progressive International’s Merchandise Group, we designed numerous 4th quarter gift packs utilizing our products, outside food manufacturers and book publishers. This resulted in over one million dollars in incremental sales. http :// progressiveintl . com /

ARC International (JG Durand) Arques, France / Millville N.J. Los Angeles CA USA

Western Sales Manager Mass Markets for multibillion dollar manufacturer

a. Increased sales from $900,000 to $12,000,000.b. Product placement in 80 to 100% of all supermarkets,

warehouse clubs, drug chains, distributors, and discount chains.c. Managed ASI, premium, and wineries

http :// uk . arc - intl . com / home . aspx

References are available upon requestBachelor of Arts, California State University at Northridge