copyright © 1998 dale carnegie & associates, inc. where credit union managers connect

Copyright© 1998 Dale Carnegie & Associates, Inc.

Where credit union managers

connect

CUMA Welcomes

John Tamas

“Present with power!”

Present with Power!

Use Knowledge, Passion and Purposeto get your message across and accepted

John Tamas, PartnerThe Dale Carnegie® Business Group

Present with Power!

Use Knowledge, Passion and Purposeto get your message across and accepted

John Tamas, PartnerThe Dale Carnegie® Business Group



WSJ: Motivational Systems survey of 200 large company V.P.s

Effectiveness of PresentationsEffectiveness of Presentations

“Boring”

“Sleepy”

“Stimulating”

44%

40%

3%


When Incongruent...When Incongruent...

Sound of Voice

38%

Words

7%

Dr. Albert Mehrabian, UCLA Professor10 year study of non-verbal communication

Look/Act

55%


Own your material

Feel positive about your subject

Relate the value of your message to your audience

Own your material

Feel positive about your subject

Relate the value of your message to your audience

FundamentalsFundamentals


Research material Make brief notes Use examples and analogies Control nerves Be open Practice

Research material Make brief notes Use examples and analogies Control nerves Be open Practice

GuidelinesGuidelines


RapportRapport

Consider yourself honored Give sincere appreciation Mention names Play yourself down - not up Smile

Consider yourself honored Give sincere appreciation Mention names Play yourself down - not up Smile


Rapport (2)Rapport (2)

Say “We” - not “You” Talk in listener’s interests Have fun Don’t apologize

Say “We” - not “You” Talk in listener’s interests Have fun Don’t apologize


Appeal to nobler emotions Welcome criticism Be “a good person skilled in

speaking”

Appeal to nobler emotions Welcome criticism Be “a good person skilled in

speaking”

Rapport (3)Rapport (3)


Who is my audience? Purpose of my presentation? How will I open? Major points to make? Supporting ideas and evidence? How will I close?

Who is my audience? Purpose of my presentation? How will I open? Major points to make? Supporting ideas and evidence? How will I close?

PreparationPreparation


Startling statement Question Mystery statement Compliment Dramatic incident

Startling statement Question Mystery statement Compliment Dramatic incident

OpeningsOpenings


DoubtDoubt

Demonstrations

Examples

Facts

Exhibits

Analogies

Testimonials

Statistics

Demonstrations

Examples

Facts

Exhibits

Analogies

Testimonials

Statistics

DefeatsDefeats

Evidence DoubtEvidence Doubt

DoubtDoubtEvidenceEvidence


Conclude in a few words Appeal to a nobler motive Propose a challenge Dramatize

Conclude in a few words Appeal to a nobler motive Propose a challenge Dramatize

ClosingsClosings


Repeat the benefit Motivating statement Use a quotation Speak on a personal level

Repeat the benefit Motivating statement Use a quotation Speak on a personal level

Closings (2)Closings (2)


Dramatize ideas Guide the presentation direction Make the message easy to

understand

Dramatize ideas Guide the presentation direction Make the message easy to

understand

Benefits of VisualsBenefits of Visuals

The Powerof VisualsThe Powerof Visuals



LearningLearning

83% more83% morethrough Eyesthrough Eyes


RetentionRetention

10%10%Reading


Retention (2)Retention (2)

30%30%

Listening


Retention (3)Retention (3)

53%53% Seeingand

Listening

Visual Design:Basic GuidelinesVisual Design:Basic Guidelines



6 x 6 Rule6 x 6 Rule

Six words per line Six lines per screen

Six words per line Six lines per screen


6 x 6 Rule Violated6 x 6 Rule Violated

Here’s the first bullet item for this screen The next bullet item - it has more to say This bullet item was hard to fit in this space This bullet was very important to include Now it’s time to see this very important bullet Pretty soon the screen is filled with text And the audience has to work too hard Interest in speaker’s presentation may be lost

Here’s the first bullet item for this screen The next bullet item - it has more to say This bullet item was hard to fit in this space This bullet was very important to include Now it’s time to see this very important bullet Pretty soon the screen is filled with text And the audience has to work too hard Interest in speaker’s presentation may be lost


6x6 Rule 6x6 Rule

Basic Design GuidelinesBasic Design Guidelines

The 10 Seconds Rule The 10 Seconds Rule


6x6 Rule The 10 Seconds Rule

6x6 Rule The 10 Seconds Rule


Check Spelling Check Spelling


SpellingSpelling

Make sure to spell corectly Eye distracted by mistake Listeners may miss message

Make sure to spell corectly Eye distracted by mistake Listeners may miss message


6x6 Rule The 10 Seconds Rule Check Spelling Font Size



Font Size Font Size


Font SizeFont SizeLegibility 12 Size of print on typed page

Legibility 18

Legibility 24 Minimum

Legibility 28

Legibility 36 Recommended

Legibility 44 Titles

Legibility 54 Impact





Words and Graphics Words and Graphics


Reporting Data as TextReporting Data as Text

January Sales at 300 units February Sales down to 250 units March Sales best yet = 425 units! Let’s go for April = 500 units

January Sales at 300 units February Sales down to 250 units March Sales best yet = 425 units! Let’s go for April = 500 units


0

100

200

300

400

500

600

Jan

Make Data VisualMake Data Visual

300250

425

500

Let’s Go!Let’s Go!

Feb Mar Apr


Question & Answer PeriodQuestion & Answer Period

Clarifies message Reinforces key points Exposes resistance Encourages audience interaction Provides opportunity to add evidence

Clarifies message Reinforces key points Exposes resistance Encourages audience interaction Provides opportunity to add evidence


“We have (time) for questions...” “Who has the first question?” Listen Repeat or paraphrase Respond

“We have (time) for questions...” “Who has the first question?” Listen Repeat or paraphrase Respond

Q&A GuidelinesQ&A Guidelines


“Who has the next question?” If no questions - state / answer own “Who has the final question?” Reiterate closing point

“Who has the next question?” If no questions - state / answer own “Who has the final question?” Reiterate closing point

Q&A Guidelines (2) Q&A Guidelines (2)



connect

Sponsored by…

CUMA Trade Show Luncheon

http://www.diebold.com/

Session 1 – Grand Hall E Add Some Vitamin C to Your Workplace

Joe Sherren

Session 2 – Maple Room A Lead, Follow or Get Out of the Way

Merge Gupta-Sunderji

Session 3 – Maple Room B Present with Power

John Tamas

Executive Breakout Sessions


connect

21st CUMA Annual General Meeting

Where Credit Union Managers Connect

3:30 p.m. - Maple Room A & B

copyright © 1998 dale carnegie & associates, inc. where credit union managers connect

Documents

u smile u

audience u

rapport u

u purpose

honored u

challenge u

u talk

subject u