Copyright © 2003 Americas’ SAP Users’ Group

Development UpdateOutlook for SapphireNew Industry DirectivesEsther Lutz, AFS Industry Principal

Andrea France, AFS Industry Advisor

5/19/03

Development Update

AFS on Enterprise on Track for Q2, 2004

Scope of new developments as presented in October in LV

AFS ISA R/3 edition was delivered Jan 1, 2003 for B2B

ISA for B2C on the way

Next roll-in most likely will be CRM 5.0

Question: how does user group want to deal with it?

Outlook for Sapphire 2003 (1)

Customer Presentations

Adidas Leveraging mySAP CRM Customer Interaction Center

Gerben Otten, Global CIO, Adidas

Oakley A Sharp Eye on Business Benefits

Yul Vanek, IT Director, Oakley

VF Corp. Efficient ERP Rollout at VF Corp.

Ellen Martin, VP Supply Chains

GBMI Participant in SAP Panel on Hosting

Outlook for Sapphire 2003 (2)

AFS Industry Specific Pods

SCM for AFS Supply Chain Collaborative Forecasting Supply Chain Execution Vendor Collaboration Supply Chain Event Management

CRM and PLM for AFS CRM Call Center Internet Sales for AFS AFS Reseller Portal

PLM cProject Suite and Project Systems cProjects cFolders

Outlook Sapphire 2003 (3)

Pods in the CPG Village

CPFR (Collaborative Planning, Forecasting and Replenishment)

UCC Net

VMI (Vendor Managed Inventory)

RFID (Radio Frequency Identification)

Outlook for Sapphire 2003 (4)

AFS Roundtable Networking Breakfast:

Wednesday, June 18th

7:30 AM – 8:30 AM

Agenda:

Introduction by Martin Breuer, SVP IBU CP/AFS

SAP RFID Initiatives Overview

Open Discussion for customers and prospects

New Industry Directives – Sunrise 2005 Initiative announced by the UCC Council in 1997

Background

30 years ago the Uniform Code Council (UCC) introduced 12 digit UPC codes, which is the standard of most business in US and Canada

Global commerce facilitated the need for improving efficiency, so EAN8 and EAN 13 codes were created, but used mostly in EU, as the US and Canada had it’s own UPC standards. To do business, manufacturers had to re-label products

What is Sunrise 2005?

By 2005, all US and Canadian companies must be capable of scanning and storing EAN8 and EAN13 UPC codes, in addition to 12 digit UPC Codes

PID’s (Product Identification Numbers), such as EAN8, EAN 13, and UPC12 are now referred to as GTIN’s (Global Trade Identification Numbers)

GTIN

mySAP CRM 4.0

Intellectual Property Management

(IPM)

A fit for the Apparel and Footwear Industry?

IPM – Intellectual Property Management

With intellectual property management, companies can manage media-specific

business and customer relationship management tasks. Intellectual property

management uses the functions of mySAP Customer Relationship Management to

manage relationships with rights holders, licensors, licensees, actors, athletes, and

authors of intellectual property.

IPM handles the entire value chain

acquiring and creating intellectual property

developing new media products

selling rights and licenses

managing incoming and outgoing royalty payments

Intellectual Property Management in mySAP CRM

IP Acquisition

7

4

2

3

5

1

8

6

IP and Rights Management

IP Creation and Production

IP and Rights Availability Reporting

IP Rights/License Sales

Incoming Royalty Accounting (of IP Rights/License Revenues)

Outgoing Royalty Accounting

Royalty Statement

IP Intellectual Properties

Intellectual Property Management – Features

IP/Rights Acquisition and Sales Contract Management

IP/Rights Availability Reporting

Incoming Royalty (License Revenue) Accounting

Outgoing Royalty Accounting

Acqusition:

-Service

-

Rights

-

License

Contracts

§1 B

P

§2 I

P/IPR

§3 .

..

Media Company

ProductDevelopment

IP Right 1

IP Right2

Service

Statement Royalties

IP Right 1

IP Right2

Service

Outgoing Royalties

A/R InvoiceProduct 1

Product2

License 1

IP Right 1Product 1

Product2

License 1

IP Right 1

Incoming Royalties

mySAP CRM

my SAP Financials, Billing Engine, BI, HR

Royalty Calculation

Business Partner

Rights Holder

Content

Mgmt Sys

Rights Inventory

IP ID1; IP Name; Content link Contract ID; IP Rights Territory, Format, Term Options, Blocks

IP ID n: ….

createdAcquiredlicensed

soldblockedlicensed

in out

Business Partner

Licensee

ActualData

(Distributors, 3rd Party)

Intellectual Property Management (IPM) - Solution

Product Sale

IP Rights

- Categories - Term - Runs

IP Rights

- Categorie

s

- Term

-

Runs

License

Sale

License

• IP (Rights)• License• Service

Intellectual Properties

Intellectual Property Management – Benefits

Manage intellectual property contracts globally in one place and reduce manual administration costs.

Analysis of exploitation of individual rights and identification of new potentials

Rights availability check in a global inventory, speed up local sales processes

Full leverage of Customer Relationship Management functions for trading rights: contact management, partner history

Reduced time needed for incoming royalty assessment and enable faster and more accurate royalty recognition.

Feed accurate actual royalty balance into by title profitability analysis and into balance sheet reporting. Improved transparency about business performance and decision quality.

Improved quality of rights holder information services and at the same time reduce administration costs for these services.

Increased rights holders’ satisfaction with more accurate participation statements.

Copyright © 2003 Americas’ SAP Users’ Group

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Session Code: 3208