copyright 2003 the zigbee alliance, inc. submission title: [open house marketing introduction -...

Copyright 2003 The ZigBee Alliance, Inc.

Submission Title: [Open House Marketing Introduction - Berlin]Date Submitted: [30 May, 2003]Source: [Venkat Bahl] Company [ZigBee Alliance]Address [714 Del Centro Way, Los Altos CA 94024, USA]Voice:[+1 408.480.3045], FAX: [925.275.6691], E-Mail:[[email protected]]

Re: [03199r0ZB_MKT-OH-Marketing]

Abstract: [Introduction to new potential members at the Berlin Open House 2003.]

Purpose: [Inform the attendees of the Open House the scope and purpose of the Marketing Group.]

Notice: This document has been prepared to assist the ZigBee Alliance. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein.Release: The contributor acknowledges and accepts that this contribution will be posted in the member area of the ZigBee web site.


Marketing WG (MWG)

ZigBee Open House3rd June 2003


What is the Alliance about

• Tagline: “Wireless Control that Simply Works”

• Mission Statement: To enable reliable, cost-effective, low-power, wirelessly networked, monitoring and control products based on an open global standard.


Potential Market• TAM:

– We are addressing a 3.0 billion unit market (2007)

• Applications include:– CI&I– Residential– Automotive– Healthcare– Mobile– CE– Toys and Games

• ZigBee will be the dominant wireless solution


• Provide value propositions, market requirements, direction, and information to the stakeholders of ZigBee, including technical teams of the Alliance, new potential members of the Alliance, existing members of the Alliance, market analysts and members of the press

• Deliver and develop marketing programs to support the groups objectives

Working Group Scope


Active Participants

• Atmel• Eaton• Ember• Figure 8 Wireless• Helicomm• Honeywell• Invensys

• Leviton• Millenial net• Mitsubishi• Motorola• NTS• Philips• ZMD


Marketing Group Organization

Venkat Bahl

Marketing Chair

Ernie Hartland

Resi_LiteComm

Ron Bezdon

Building Automation

Michael Weseloh

Web Site

Kory Brown

Remote Controls

Kristin Law

Ease of Use

Maria BurpeePR/Marcom/Recruiting

Steve Dawson

VP/Secretary

Ernie Hartland

Vice Chair

Robert Poor

Liaison HH


Achievements

• MRDs have been created and well on their way• Interaction with technical groups to ensure

alignment of specs to market requirements• Awareness of ZigBee has been raised• Speaker Invitations and endorsement requests

on the rise• Press releases, market reports being created –

growing momentum• Web site: 70,000 hits per month• Crossed 50 member mark


In progress

• MRDs– Resi_LiteComm– Building Auto– General

• PR– Press releases– Speaker Engagements

• Recruiting– Exceeding goals for membership– Retention

• Specification progress• Availability of products• Newsletter


Berlin Meeting Objectives

• Rev 0.5 for Resi_Litecomm task group (ready for release to the rest of the Alliance)

• General MRD update• Joint meetings with Technical Groups• Member retention plan - how to continue

momentum in the market• Time line for launch of ZigBee products• Web site refresh


Next Steps

• ZigBee has created a buzz • Continue to represent the Alliance

in various forums and media• We have to deliver to

commitments and expectations• MWG will continue to work closely

with internal and external stakeholders

• Be the face of the Bee

copyright 2003 the zigbee alliance, inc. submission title: [open house marketing introduction -...

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