Copyright © 2003 Toshiba Corporation. All rights reserved.

TDB e-biz monthly activities update – July 06

Goran Kurt

E-businessEMEA Marketing Division Computer Systems Group

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Content

• General updates in ebusiness

• Country specific status for June

– Russia

– Central Europe

– Middle East

– South Africa

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General updates

• 2 online campaigns started for Heidelberg and Qosmio

– Google search words, intel re-imburstment up to 75%, 3rd party banners

– Promote strategic value propositions and generate websessions and opt-in registrations

• Website visits have dropped

– due to the post FIFA campaign affect the website visits have dropped but are still above the pre-FIFA level

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Qosmio campaign – “Register and win”

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Heidelberg campaign – “Register and win”

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RU Unique websessions per month

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

jun-05 jul-05 aug-05

sep-05

okt-05 nov-05 dec-05

jan-06 feb-06 mar-06

apr-06 maj-06

jun-06 jul-06

Russia – statistics

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Russia – Newsletters mailouts - July

• B2B: ”Gadgets get down to business – Toshiba Easyguard

at work"

• Featured product: Tecra M5

• Recipients: 6,1k

8 /

Central Europe – statistics

CE web sessions/month

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

sep-05 okt-05 nov-05 dec-05 jan-06 feb-06 mar-06 apr-06 maj-06 jun-06 jul-06

PL

CS

SK

HU

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Central Europe – Newsletters mailouts - July

• B2B: ”Gadgets get down to business – Toshiba Easyguard

at work"

• Polish, Czech, Hungarian and Slovakian

• Featured product: Tecra A7

• Recipients: PL: 10,9 k

10 /

ME unique websessions per month

0

5000

10000

15000

20000

25000

30000

jun-05 jul-05 aug-05 sep-05 okt-05 nov-05 dec-05 jan-06 feb-06 mar-06

apr-06 maj-06 jun-06 jul-06

Middle East – statistics

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Middle East – Newsletters mailouts - July

• B2B: ”’ Why buy a Tablet PC? The functions, features and

benefits of tablet computing"

• Featured product: Tecra M7

• Recipients: 15,6k

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ZA web sessions

2684 29033469 3880

3413 34552986

38134429

5289 5420

11487

15562

12929

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

jun-05 jul-05 aug-05 sep-05 okt-05 nov-05 dec-05 jan-06 feb-06 mar-06 apr-06 maj-06 jun-06 jul-06

South Africa – statistics

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South Africa – Newsletters mailouts - July

• B2B: ”’ Why buy a Tablet PC? The functions, features and

benefits of tablet computing"

• Featured product: Tecra M7

• Recipients: 1k

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ENDThanks!