copyright 2008, diana endicott – for limited distribution meat marketing diana endicott good...

Copyright 2008, Diana Endicott – For Limited Distribution

Meat Marketing

Diana Endicott

Good Natured Family FarmsFounder and Director

SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo


Consider this:• 4 beef packers control 84% of the market• 4 pork packers control 66% of the pork

market• Top 4 poultry companies process 59% of

the broilers• Top 4 companies process 56% of the

turkey market


K.C.K.C.

• 95% Located in Kansas & Missouri

• Majority within 200 Mile Radius

• Within 7-hour drive


USDA definition of

Natural:Minimally processed no artificial

ingredients or preservatives.The McKay Family

Mindenmines, MO


Maddick FamilyLathrop, MO


Frank ReeseGood Shepherd Turkey Ranch


The Neuner FamilyOzark Mountain Coop


• Employ 10 people• Process 1.5 Million

Lbs of beef per year• Dry-Aging Reduces

Ecoli 0157:H7• Uniontown, KS.


• First Multi-Species Processing Plant

• USDA Federal Inspected


• Nebraska Turkey Growers Processing Plant

• 10,000 Bird Minimum• Sell Approximately

500 birds• Good Shepard

Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys


• Ozark Mountain Pork Cooperative

• Own & Operate their own processing plant in Mountain View, Missouri


• New-Grass Bison Coop• Krehbiels Processing

Plant in McPherson, KS• USDA Inspected• Sold Frozen In Stores


Good Natured Family Farms Alliance

All NaturalBeef Coop

Heritage TurkeysGood ShepardTurkey Ranch

Free Range ChickenFulton Community &Campo Lindo Farms

Ozark MountainPork Cooperative

New GrassBison Coop

GNFFUniontown, KS

GNFFUniontown, KS

/Campo LindoLathrop, MO

OMPCMountain View, MO

/Meadow Brook

Farms

KrehbielsMcPherson, KS

NebraskaTurkey Growers

Gibbon, NE/

KrehbielsMcPherson, KS

Good Natured Family Farms Alliance


Mad Cow Bird FluSalmonella

A California meat company on Sunday issued the largest beef recall in history, 143 million

pounds, some of which was used in school lunch programs, Department of Agriculture officials

announced.


• USDA based ISO 9000 program

• Verify Label Special Claims

• Source Verification


Ear Tag Number Package Identification


source: Aninal Compassionate – Whole Foods.•No antibiotics — ever •No animal byproducts in feed •No gestation crates •Sows provided freedom of movement in farrowing (birthing) pens •Bedding required to satisfy natural rooting instincts


30%

70%

LoyalLoyal Non-LoyalNon-Loyal

% SalesContribution

% SalesContribution

% CustomerCount

% CustomerCount

% ProfitCount

% ProfitCount

75%

25%

90%

10%


•Database mining

Copyright 2008, Diana Endicott – For Limited DistributionScale: 1 to 5; 5 Most Effective

4.034.03PreferredCustomerCard

PreferredCustomerCard In-Store Demos

& SamplingIn-Store Demos

& Sampling

4.024.02


Promoting LocallyGrown


Gary & Marilyn EdelmanGood Natured Family Farms

Beef Producers

Gary & Marilyn EdelmanGood Natured Family Farms

Beef Producers


Hen House Markets’ Staff MembersParticipate in Walk

PresentingAwards


Frank Marciniak

Café des Amis

Colby Garrelts

bluestemMark Juhnke

Grand St. CafeSean P. Price

Lidia’s Kansas City


Diana Endicott

Email: [email protected]

Phone: (620)939-4933

1976 55th St.

Bronson, KS 66716

copyright 2008, diana endicott – for limited distribution meat marketing diana endicott good...

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