copyright 2009 zoran corporation all rights reserved world electronics forum, nov 16 th, 2009 1...
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Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 1
Cover Page
World Electronics Forum
November 16, 2009
Shenzhen China
World Electronics Forum
November 16, 2009
Shenzhen China
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 2
Zoran Global
HQ-Si Valley; 10 Countries, ~1250 Employees Solutions on a Chip:
DTV, STB, DVD / BluRay / Media Players Digital Cameras, Video Cameras, Camera Phones, Printers
In over 500 Millions Homes and Products
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 3
Global Digital Media ExplosionCAGR
Sources: IFPI, iSuppli, YouTube, Euromonitor, IDC, Zoran
Video ~500 billion hours of video content in the “cloud” by 2015
40%
Connected Devices ~12 billion devices by 2015 used to access internet
20%
Photos ~450 billion digital photos captured worldwide in 2009
15%
Music > 40 billion downloaded digital tracks in 2008
25%
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 4
$/MIP
Performance Enabling New CE Products
1 MIPS performance level, includes embedded cores and MIPS-equivalent of HW accelerators 2 TV 3.0 features include 3D, Connected TV, Advanced User Interaction, 4 Mpix/480 Hz etc.
DVD Players(1997)
First Digital Cameras (1989)
First HDTV (2001)
DVD Blu-Laser (2006)
Nintendo NES Game Platform(1985)
First PMPs (2002)
Camera Phones(2004)
First P&S DVC(2005)
First CD Player (1982)
Digital Audio (1994)
First Satellite TV(1992)
MIPS
0
1
10
100
1,000
10,000
100,000= 1 GIP
MIPS
HD VideoP&S Cameras(2008)
0
1
10
100
1,000
10,000
MIPS1$/GIPS
1,000,000
100,000
10,000
1,000
10
1 100,000
100
1980 1985 2000 2005 20101990 1995 2015
TV 3.02
(2010 ) Medical/DNADevice
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 5
Evolution of TV
A few channels
RF Signal
Early Days of TVEarly Days of TV
Limited Regional Content(Controlled by Networks) Single TV
NetworkTV
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 6
Content controlled by the Operators
~100s channels
Cable, Satellite
Age of Cable & SatelliteAge of Cable & Satellite
NetworkTV
Satellite & Cable
Much More Content Multiple TVs / STBs
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 7
Satellite & Cable
Content now out of Control …?
NetworkTV
unlimited “channels” + other content
Unlimited Content Connected Home
Age of Internet and ConnectivityAge of Internet and Connectivity
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 8
Content and Information On the MoveAge of Internet and ConnectivityAge of Internet and Connectivity
Satellite & Cable
NetworkTV
Anywhere to Anywhere
Photos
Anywhere to Anywhere
Photos
Drive Content
Anywhere
Drive Content
Anywhere
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 9
Cloud Content
Many Sources of HD Content …
Blu-ray, HQ-DVD
Terrestrial TV
STBs (Satellite, Cable, IPTV)
1080p DVC,Digital Camera
Media Players
HD Camera Phone
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 10
3D and More Coming to the TV
3D Digital Cameras and TVs Content Navigation / Personalization Gesture Control UI Social Viewing That 3D Picture is so cool …!
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 11
Consumer Medical is The Next Big Thing
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 12 12
Zoran Now in over 300 Million Homes WW
Now in more than ½ Billion Homes & Products Worldwide Now in more than ½ Billion Homes & Products Worldwide
Thank You
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 13
Backup
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 14Zoran Proprietary and Confidential
Wireless transmission of personal medical data / diagnostics
http://www.cambridgeconsultants.com/DELIVERY—Cambridge Consultants has announced the first demo of the emerging industry standards for medical device interoperability. The Vena platform is a breakthrough software solution on a single chip that allows medical devices such as blood pressure monitors to transmit data wirelessly.
The development gives consumers, especially those with chronic conditions, the ability to monitor their own health accurately, systematically and independently. This platform uses low-cost wireless technology and will allow devices to deliver medical readings to a central monitor located in the home, or even to an online health record, such as Google Health or Microsoft Health Vault. The Vena software solution can be added to a medical device using hardware with a potential cost of less than US $10 at the appropriate volumes and could even be available in medical devices by the end of 2008. For the first time, the Vena platform embeds both the emerging IEEE 11073 standard, which ensures compatibility of data exchanged between different types of devices, and the emerging Bluetooth Medical Device Profile, optimised for the secure transport of medical data, onto the single chip. Successfully concept tested with a pulse oximeter and weighing scales, the platform will be expanded to include other types of devices including blood pressure monitors—Cambridge, United Kingdom + Boston, Massachusetts
Just some food for thought
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 15
The Connected TV Battlefield
Who will win the “Eye-balls”?
Lean-forward Interactive
Lean-backEnjoy more Content
Content Delivery NetworksOEMs
Operators, MSOs(Multiple Services Operators)
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 16
Lean-Forward Interactive TV Expands Consumer
Viewing Experience Sports statistics / Extra
data Alternate views Home shopping (context
promotions) Collaborative viewing Information services
Challenges: Less relaxing for user More challenging User
Interface Monetization unclear
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 17
Lean-Back and Enjoy More Content Networks gave us a few
channels Cable/Satellite gave us a
few hundred Internet promises us
millions of channels Challenges:
Finding Content with simple UI
Search, Browsing, Recommendations
Monetization unclear
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 18
Operators and MSOs Cable Operators/MSOs
Broadband (Potential) Strong TV brands in key
markets
Telcos can also offer mobile Satellite Operators respond
by integrating with Broadband
Challenges: Broadband levels playing field
vs. CDNs, OEMs “Open” Internet Content Adapting business model Adapting advertising to DVRs
and Internet
MSO = Multiple Services Operator
Operator/MSO Share of TV HouseholdsCountry Analog
CableDig.Cable + Telco TV
Total
US 19% 44% 63%
S.Korea 56% 26% 81%
China 29% 18% 46%
Japan 22% 23% 45%
W.Europe 16% 16% 32%
Worldwide 14% 8% 23%Note: Excludes Satellite + Terrestrial Source: IMS, Nov 2009
Copyright 2009 Zoran Corporation All Rights Reserved World Electronics Forum, Nov 16th, 2009 19
Content Delivery Networks and OEMs Many opportunities to provide
differentiated content and services Premium Content Premium Global Content Long-tail content User-Generated Content (incl.
Photo / Videos) Music Community sites Targeted advertizing
Challenges: Building critical size Widget approaches vs. Walled
Gardens Search, Browsing, recommendations
MSO = Multiple Services Operator