copyright © 2012, oracle and/or its affiliates. all rights reserved. 1 it transformation through...
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1
IT Transformation through Cloud Computing
Ahmed AdlyEmerging Technologies Director
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2009
Gartner Hype Curve Cloud Computing
Source: Gartner "Hype Cycle for Cloud Computing, 2009 -2012"
201020112012
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Cloud Computing Momentum
10x
Back
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On Top of CIO Priorities for 3 Years
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So What is “Cloud Computing”?
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
This cloud model promotes availability and is composed of:
NIST Definition of Cloud ComputingCloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.
This cloud model promotes availability and is composed of:
Source: NIST Definition of Cloud Computing v15
3 Service Models• SaaS• PaaS• IaaS
4 Deployment Models• Public Cloud• Private Cloud• Community Cloud• Hybrid Cloud
5 Essential Characteristics• On-demand self-service• Resource pooling• Rapid elasticity• Measured service• Broad network access
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Platform as a Service Oracle cloud Rackspace Microsoft Azure Google
IaaS
PaaS
SaaS
Infrastructure as a Service CHP EC2, Telco‘s
Software as a Service Oracle cloud Salesforce.com
Cloud – Your ChoicesThere are basically three choices
Application
App Server
Middleware
Security
Database
Sys. Mgmt.
OS
HW
SaaS
Combination of
PaaS | IaaS
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INTERNET
Public Clouds
IaaS
PaaS
SaaS
Public Clouds and Private Clouds
IaaS
PaaS
SaaSINTRANET
Private Cloud
Users
Public Clouds:• Lower upfront costs• Economies of scale• Simpler to manage• OpEx
Private Cloud:• Lower total costs• Greater control over security, compliance &
quality of service• Easier integration• CapEx & OpEx
Both offer:• High efficiency• High availability• Elastic capacity
• Used by multiple tenants on a shared basis
• Hosted and managed by cloud service provider
• Limited variety of offerings
• Exclusively used by a single organization
• Controlled and managed byin-house IT
• Large number of applications
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$0
$10.000
$20.000
$30.000
$40.000
$50.000
$60.000
$70.000
$80.000
2009 2010 2011 2012 2013 2014 2015SaaS PaaS SISaaS Server Storage
2010
Cloud Share
52%
7%
21%
11%
9%
Source: IDC #228485 Worldwide and Regional Public IT Cloud Services 2011-2015 Forecast (July 2011) - 2010-2015 CAGR: 28.4%
$ M
Search for New Market GrowthRevenue by Technology Segment
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$0
$10.000
$20.000
$30.000
$40.000
$50.000
$60.000
$70.000
$80.000
2009 2010 2011 2012 2013 2014 2015
United States Canada WE Japan APxJ CEE MEA LA
Source: IDC #228485 (September 2011) - 2010-2015 CAGR: 27.6%
Public Cloud Services Revenue by Region
$Millions 16,101 21,544 28,173 36,124 45,477 57,387 72,855
LA: 69.4%
MEA: 56.1%
CEE: 43.7%
APxJ: 44.7%
JAP: 41.3%
WE: 35.1%
CAN: 28.6%
US: 19.9%
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Cloud Market Observations
Source: Informa Telecoms & Media
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… and adopt PaaS for Standard Services
Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Database platform as a service
Application server platform
as a service
Software Dev/Test
as a service
0
10%
20%
30%
40%
50%
Storage as a service
Compute as a service
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Private Cloud Adoption Is Increasing
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011
Yes, in produc-tion at scale;
17.7%
Yes, in limited use; 12.2%
Yes, in pilot stage; 7.1%
Preliminary planning; 7.5%
Under consideration; 10.6%
No; 35.4%
Don’tknow/unsure,9.5%
Yes, in production at scale; 11.3%
Yes, in limited use; 12.8%
Yes, in pilot stage; 4.5%
Preliminary planning; 4.9%
Under consid-eration; 10.5%
No; 47.4%
Don’tknow/unsure,8.7%
20112010
37% have private clouds in 2011 (+28% from 2010)
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Growing interest in PaaS
Source: Forrester Research, PaaS Market Sizing
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Many Cloud Use Cases
Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011
Private Cloud Public Cloud
New applications more often than extensions to existing
Both dev/test and production
Enterprise more often then departmental
More often used by employees than external users
Both stable and dynamic workloads. Cloudbursting rare.
Long-lived apps more often than temporary
Observations
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Why Are Enterprises Interested in Cloud?What Are the Challenges Enterprises Face?
Speed
CostQoS
Fit
Security
Benefits Challenges/Issues
Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008
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Workload
IT Operations
Workload
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Workload
IT Operations
Increasing Requirementson IT Infrastructure
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IT Operations
Increasing Requirementson IT Infrastructure
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SILOED
SEPARATE
SPECIALIZED
NON-STANDARD
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Excess
YOUR CURRENT ENVIRONMENTIS INEFFICIENT
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PATCH
PROVISION UPDATES&
UPGRADES
FRAGMENTEDMANAGEMENT
DIAGNOSE
SPECIAL CONFIG
MONITOR
AND DIFFICULT TO MANAGE
Excess
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Only Allows VM Based Consolidation
Largely Only Supports Infrastructure Services
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Only Allows VM Based Consolidation
Largely Only Supports Infrastructure Services
Not Application Aware
Can’t Run High DemandEnterprise Workloads
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SILOED
SEPARATE
SPECIALIZED
NON-STANDARD
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Private Cloud Solution
Applications
Packaged AppsBespoke Apps ISV Apps
Enterprise Management
SOA Suite & BPM Suite
Security:Identity Mgmt
Data Integrator & GoldenGate
User Engagement:
DatabaseCloud Application
Foundation
Platform as a Service
VM for x86
Oracle LinuxOracle Solaris
VM for RISC
Infrastructure as a Service
StorageServers
Cloud Lifecycle
Management
Business- Driven
Application Management
Cloud Stack Management
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The Journey to Cloud…Define a single
solution for a given problem
Standardize
Reduce the footprint of deployed
applications
Consolidate
Increase automation and reduce manual
tasks for managing IT
Automate
Achieve new operational
models & greatest efficiency
Optimize
Define strategy, Enterprise Architecture and Roadmap for Cloud
Roadmap
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Cloud Is a Multi-Year Journey
Technology Capital Spending
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year
% o
f t
ota
l c
ap
ita
l
Application Development
Infrastructure
CaseStudy
Technology Capital Spending
% o
f to
tal c
apita
l
BOTTOM LINE RESULT:Northern Trust has seen a shift in spending from infrastructure management to a focus on developing new capabilities
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What About Risk? Are All Clouds The Same?
Incomplete processes and insight Fragmented User Experience Deployment lock-in Inability to customize Security, scale, and reliability
WARNING!
Niche Cloud Providers
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Niche Cloud Providers Deliver Limited Power
• Immature functionality• Incomplete insight and
fragmented user experience• High-risk, low performance
Niche Cloud Provider
Niche Cloud Provider
Niche Cloud Provider
Business Intelligence
? ?? Business Processes
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Niche Cloud Providers Offer Limited Choice
No Exit Strategy or
Portability
One-Size Fits All Model
Proprietary Platforms and Cloud Silos
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Niche Cloud Providers Offer Limited Accountability
• Built on stack they don’t own
• Deployed on hardware they don’t make
• Run in data centers they’re not responsible for
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Database Java Developer Storage MessagingPlatform & Infrastructure
Services
Oracle CloudComplete Suite of Integrated Services
Social Marketing
Social Engagement & Monitoring
Social Network
Data & Insight
Social Sites
Human Capital
Management
Talent Management
Sales & Marketing
Customer Service & Support
Enterprise Resource Planning
Planning & Budgeting
Financial Reporting
ApplicationServices
Social Services
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Choose Degree of Control, Visibility and Adoption Speed
PublicHybridPrivate
HCMCRMERP
•Removing Fear of Lock-in and promote agility•Removing uncertainty of future and cost of re-write•Allowing cloud bursting for unanticipated loads
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Cloud Services Framework Use the Cloud Services
Framework to plan your journey thru Cloud
The first two services:– Cloud Strategy Workshop
– Cloud Solution Workshop
Delivered as free consulting service to set the scope of the Cloud Journey
Enterprise Deployment
Model
Reference Cloud Implementation
Platform Upgrade
Exadata / Exalogic Services
Platform Consolidation
Application Migration
DR & Failover Automation
Cloud Operations
Model
Self Service Provisioning
Cloud Architecture &
Roadmap
Cloud Solution Workshop
Cloud Strategy Workshop
Business Evolution
Metering / Charge-Back
Quality of Service
Optimisation
Cloud Competency Centre
Standardise Consolidate Automate OptimiseRoadmap