copyright © 2013 alcatel-lucent. all rights reserved. alcatel-lucent premium deskphones drive your...
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT PREMIUM DESKPHONESDRIVE YOUR BUSINESS OPPORTUNITIES IN 2014Katerina CERNY, Product Marketing ManagerFebruary 24th
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
FROST & SULLIVAN BELIEVES IP DESKPHONES WILL BE THE MAJOR ENDPOINTS
IP DESKPHONES SALES INCREASED IN 2013
DESKPHONES ARE PRIMARY DEVICE FOR OUTBOUND CALLS
• 29% OF ANYTIME ANYWHERE WORKFORCE
• 50% OF WHICH ALSO USE DESKPHONES
DESKPHONES REQUIRED FOR 75 TO 80% OF USERS
GREAT POTENTIAL TO SECURE REVENUE WITH IP DESKPHONES SALES
PHONES REMAIN A CAPEX PURCHASE
MARKET TRENDS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
TO ADDRESS YOUR MARKET
BOOST YOUR BUSINESS
LEVERAGE YOUR INSTALLED BASE
LONG TERM INVESTEMENTS TO ENSURE BUSINESS CONTINUITY
BUSINESS OBJECTIVES
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
A COMPLETE RICH DESKPHONE RANGE
8002/8012 SIP Deskphones
4008/4018 IP Phone
4019 Digital Phone
SIP, IP, DIGITAL DESKPHONES8068 BT 8068
8038/8039
8028/8029
IP AND DIGITAL PREMIUM DESKPHONES
8082 My IC Phone
SMART SIP DESKPHONE
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
UNDERSTAND WHO THE USERS ARE
REAL-TIME DRIVEN USERS
•BUSINESS SUPPORT•KNOWLEDGE WORKERS•INDUSTRY SPECIFICS•…
TASK-DRIVEN USERS
•LOGISTICS / SUPPLY CHAIN•CONTACT CENTER
AGENTS• …
MOBILITY-DRIVEN USERS
•SALES PEOPLE•EXECUTIVES•FIELD ENGINEERS•…
• DIAL BY NAME• CONTINUITY/SURVIVABILITY• BUSINESS FEATURES SUCH AS: GROUPWARE, PRESENCE…
• PC/PHONE INTEGRATION• LOW END PHONES• …
•SEAMLESS DEVICE SHIFT•ROUTING CONTROL•…
TYPICALLY LOOKING FOR…
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ENTRY LEVEL PREMIUM SMART
TD
MIP
SIP
QUALITY/RELIABILITYLEVERAGING PAST INVESTMENTS(SYSTEM AND CABLING)COST OPTIMIZATION
QUALITY/RELIABILITYRICH FEATURESETINTENSIVE COMMUNICATIONS/GROUPEWARELEVERAGING PAST INVESTMENTS(SYSTEM AND CABLING)
QUALITY/RELIABILITYIPV6 READYCOST OPTIMIZATION
QUALITY/RELIABILITYRICH FEATURESETINTENSIVE COMMUNICATIONS/GROUPEWAREIPV6 READY
QUALITY/RELIABILITYIPV6 READYCOST OPTIMIZATION
QUALITY/RELIABILITYIPV6 READYWEB SERVICESUNIFIED COMMUNICATIONS POD
THE RANGE
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ENTRY LEVEL PREMIUM SMART
TD
MIP
SIP
4019 8029 8039
4008/4018 8028 8038 8068
4008/40188002/8012 8082
OXO-RCE, OXE AND OPENTOUCH CONNECTION
OPENTOUCH CONVERSATION
THE RANGE
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
WHAT BENEFITS IT BRINGS TO PROSPECTS
ENTRY LEVEL
•Low price•Entry feature set:•Black & white backlight
display•Hands-free•Groupware•Survivability•Audio quality
AFFORDABLE SOLUTIONS TO GUARANTEE MISSION
CRITICAL COMMUNICATIONS
PREMIUM DESKPHONES
• Full-fledged business telephony features
• Industry-specific development capability
• Large displays & keyboards
•Wideband audio
INSTANT, FAST BUSINESS COMMUNICATIONS WITH
RICH FEATURES
SMART DESKPHONES
• The robustness of a desk phone with smart features• New standard of conversation experience (UC enabled)• Application enabled• Video phone•Wideband audio
NEW PRODUCTIVITY STANDARDS THROUGH
COLLABORATIVE CONVERSATIONS
ALL MANAGEABLE THROUGH ONE CENTRALIZED MANAGEMENT PLATFORM
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
NEW INNOVATIVE DIGITAL & IP PREMIUM DESKPHONES USER
EXPERIENCE WITH ASSOCIATED ACCESSORIES & ADD-ONS
NEW EFFICIENT COMMUNICATION SENSATIONS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
• INNOVATIVE INDUSTRIAL DESIGN
• GREEN ENERGY EFFICIENT ETHERNET
802.3AZ
• BUSINESS CLASS BLACK COLORED DESKPHONE WITH
BELT (BLACK) FOOT (METAL BLACK) GRID (METAL)
MODERN DESIGN THAT FITS YOUR COMPANY IMAGE
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
• OUTSTANDING WIDEBAND AUDIO QUALITY
FULL-DUPLEX SPEAKERPHONE ACOUSTIC ECHO CANCELLATION, G722, G711 (A-LAW AND MU-LAW)
• PROFESSIONAL NARROW HANDS-FREE, GROUP LISTENING
• BLUETOOTH HANDSET FOR 8068 FOR DYNAMIC MOBILE WORKFORCE
• COMFORT HANDSET
• HEADSET PLUG 3,5MM
UNDERSTANDING OTHERS SPEEDS UP BUSINESS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
• BACKLIT DISPLAYS IN GREY SHADES
• ADJUSTABLE FOOT STAND FROM 25° to 60°
• WALL MOUNTABLE KIT
• ALPHABETICAL KEYBOARD DIRECT CALL BY NAME: FR – AZERTY, DE – QWERTZ, INT - QWERTY, ND - QWERTY –
NORDIC
• FOUR-DIRECTION USER FRIENDLY NAVIGATOR
• TEN SOFT KEYS FOR 8068/8038/8039
• EASY INTUITIVE ICONS:
HANDS-FREE OPERATION, MUTE KEY, REDIAL KEY, DIRECT ACCESS TO MAILBOX
EASIER ACCESS TO ENTERPRISE COMMUNICATIONS WITH ENHANCED ERGONOMICS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
COST REDUCTION WITH OPTIMIZED CABLING
2 ETHERNETS PORTS ON IP PREMIUM DESKPHONES POWER OVER ETHERNET (IEEE 802.3AZ) CLASS 2 ADDITIONAL ETHERNET GIGABIT PORT WITH SWITCH TO CONNECT
A LAPTOP ON THE SAME CABLE
1 CABLE RJ45 ON TDM PREMIUM DESKPHONES
ENSURED CRITICAL IP CONVERSATIONS SIP SURVIVABILITY (OXE ONLY) EMBEDDED SOFTWARE ENCRYPTIONS CAPABILITIES
FUTURE PROOF IP INVESTMENTS IPV6 READY
ALWAYS-ON WITH ADVANCED CONNECTIVITY AND REDUCED COSTS OPTIMIZED TECHNOLOGY
IP PREMIUM DESKPHONES CONNECTIVITY
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8068 PREMIUM DESKPHONE
•BACKLIT DISPLAY•240 X 320 PIXELS, 1/4 VGA, NEW COLORED USER INTERFACE SKIN
•ADJUSTABLE ANGLE
• INTEGRATED BLUETOOTH TECHNOLOGY
•HEADSET PLUG WITH PRESENCE DETECTION
•ENERGY EFFICIENT ETHERNET
•CAN BE USED AS CCD AGENT DEVICE (OTCC SE) AND AS ATTENDANT
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8038/8039 PREMIUM DESKPHONES
•BACKLIT DISPLAY•100 X 160 PIXELS, 4 GREY LEVELS
•ADJUSTABLE ANGLE
•HEADSET PLUG WITH PRESENCE DETECTION
•ENERGY EFFICIENT ETHERNET
•CAN BE USED AS CCD AGENT DEVICE (OTCC SE) AND AS ATTENDANT
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8028/8029 PREMIUM DESKPHONES
•BACKLIT DISPLAY•64 X 128 PIXELS, BLACK & WHITE
•ADJUSTABLE ANGLE
•HEADSET PLUG WITH PRESENCE DETECTION
• INTEGRATED 4 PROGRAMMABLE KEYS WITH LED AND PAPER LABEL
•ENERGY EFFICIENT ETHERNET
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ENRICHED EXPERIENCE WITH A WIDE SET OF ACCESSORIES
CORDED AND BLUETOOTH HEADSET & BLUETOOTH HANDSET
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ENHANCED EXPERIENCE WITH PREMIUM ADDONS MODULES
PREMIUM ADD-ON 10, FASTEN TO THE SET
PREMIUM ADD-ON 40, CLOSE TO THE SET
SMART PREMIUM ADD-ON 14, CLOSE TO THE SET
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
• PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY with a spatialized audio that allows to really distinguish participants within a conference call and the 4 microphones eliminate all superfluous sounds and background noise
• INNOVATIVE DESIGN
• AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS
• PLUG & PLAY WITH USB JACK 3,5 MM
• COMPLEMENT FOR MEETING ROOMS
ALCATEL-LUCENT 8115 AUDIOFFICE
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALCATEL-LUCENT 8125 AUDIOFFICE
• PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY
• INNOVATIVE DESIGN DOCKING STATION FOR IPHONE 4 & 5, IPOD AND ANDROID
• BLUETOOTH, PLUG & PLAY WITH USB JACK 3,5 MM
• AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS
• BEST COMPLEMENT FOR REMOTE WORKERS
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
• SAME DISCOUNT CATEGORY AND ALMOST SAME PRICE AS 8 & 9 SERIES
8068 PREMIUM DESKPHONE PRICE = 4068 PHONE PRICE 8038/8039 PREMIUM DESKPHONE PRICE = 4038/4039 PHONE PRICE 8028/8029 PREMIUM DESKPHONE PRICE = 4028/4029 PHONE PRICE + 10€ WPL
• NEW BLUETOOTH REFERENCE WITH 8068 BT PREMIUM DESKPHONE AT 549€ WPL
• 4008/4018/4019 PHONES REMAIN AT SAME PRICE
• AROUND 20% PRICE INCREASE STARTING ON APRIL 2014
ON 4068, 4038/4039, 4028/4029 PHONES ON ASSOCIATED ACCESSORIES AND ADDONS
PRICING STRATEGY
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
PREMIUM DESKPHONES AND ASSOCIATED ACCESSORIES PRICE
8068 BT (Bluetooth handset) Premium DeskPhone 3MG27102xx 549 € DD158068 Premium DeskPhone 3MG27111xx 449 € DD158038 Premium DeskPhone 3MG27101xx 349 € DD158028 Premium DeskPhone 3MG27100xx 279 € DD158039 Premium DeskPhone 3MG27104xx 320 € DD178029 Premium DeskPhone 3MG27103xx 220 € DD17 Premium Add-on 10 3MG27105AB 69 € DD15Premium Add-on 40 3MG27106AB 119 € DD15Premium Smart add-on 3MG27107AB 249 € DD15 Wideband Comfort Handset 3MG27032AA 50 € DD20Bluetooth Handset 3MG27109AA 130 € DD15 8028/8029 Paper labels (X50) 3MG27114AA 40 € DD15Add-on 10 paper labels (x50) 3MG27115AA 40 € DD15Add-on 40 paper labels (x50) 3MG27116AA 40 € DD15
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
• OMNIPCX OFFICE RCE:
Release 8.x and beyond support the new Premium DeskPhones and their associated Premium Add-ons.
• OMNIPCX ENTERPRISE
Releases 10.1.1, 11.0 and beyond support the new Premium Deskphones and their associated Premium Add-ons.
• OPENTOUCH
Release 1.3 and beyond support the new Premium DeskPhones and associated Premium Add-ons.
ALCATEL-LUCENT ENTERPRISE PLATFORMS BACKWARDS COMPATIBILITY
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Now April’14OXO RCE 9.2MR (& R8 as 40x8)
Q1’15 and laterOT 2.x OT 2.y
8028
8038
8068
8012/02
8082
4028
4038
4068
8039
8029
4018
4029
4039
40084019
OXE 11.0.1 & 10.1.1MDOXO-RCE, OXE AND OT CONNECTION
OT CONVERSATION
COMMUNICATION PLATFORMS ROADMAP
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MARKETING TOOLS
OVERALL COMMUNICATION AND SOCIAL CAMPAIGN• SOCIAL MEDIA WITH READY TO USE TWEETS, BLOG TO BE FED UP
• PRESS COVERAGE
• PARTNER FOCUS ARTICLES
NEW PREMIUM DESKPHONES MARKETING ASSETS• IP AND TDM DATASHEETS
• PRESS FOLDER
• PHOTO GALLERY: PRODUCTS PICTURES AND PRODUCTS IN SITUATION
• OVERALL PREMIUM DESKPHONES CAMPAIGN WITH:
Poster, Press Ad, Copy Blocks, Web Banners, Signature banners, Email ready to use to address SMBs Video, Teaser animation
• NEW PHONE RANGE WEB PAGES (BUSINESS PORTAL & INTERNET)
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
MARKETING TOOLS
UPDATED MARKETING MATERIAL FOR APRIL RELEASE:
• OPENTOUCH SUITE FOR SMB: Sales Companion, Solution Handbook, Brochure, Solution Sheet, Solution Note & Customer Proposal, ACSR sales training
• OPENTOUCH SUITE FOR MLE: Sales Companion, Solution Note, Standard offer, Solution Handbook Customer Proposal, Included in “what’s new presentation
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
CAPITALIZE, ATTACK AND DEVELOP
MOST INNOVATIVE INDUSTRIAL DESIGN
HD WIDEBAND AUDIO
GLOBAL RANGE COHERENCE
NEW ELEGANT ROBUST PREMIUM DESKPHONES FOR CURRENT AND FUTURE TELEPHONY
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COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
UPGRADE YOUR AGING INSTALLED BASE
UPSELL AND ADRESS NEW CUSTOMERS FOR CURRENT AND FUTURE TELEPHONY
SECURE AND ACCELERATE YOUR 2014 REVENUES
KEY TAKEAWAYS
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