copyright © 2013 alcatel-lucent. all rights reserved. transform for smb presentation for anz...

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Transform for SMBPresentation for ANZ Indirect Resellers -March 2014

WELCOMETO THE NEWPC ERA

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AGENDA

Why manage your customer installed base

Program overview

Benefits

Marketing resources

Process

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1

4

3

5

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Why a new TRANSFORM program ?

IMPROVE WHAT WAS

RATED WEAK

Extend the program to competition•REPLACE now opened to existing OXO and 4200 customer as well as LG customers!

Simplify the discount levels•Now 1 single discount across the whole program

Improve discount of Upgrade scenario•Now Upgrade and Replace benefit from same discount

NEW

NEW

NEW

WHY MANAGE YOUR INSTALLED BASE?

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A huge installed base of OmniPCX Office systems to update!

17 millions ALE SMB lines sold over the last years•On top of 12M lines of previous generation solution A4200 sold

•Big part of these systems not yet replaced

Most of the systems still running old R1 to R8 software•R1 to R7 not supported anymore

More than 700 000 SMB companies use Alcatel-Lucent solutions•Most of the companies are still using basic telephony

Most of the wired and wireless terminals are outdated•No more support, repair or spare parts: maintenance at risk!

Why manage your installed base?

OPPORTUNITIES TO SELL NETWORK INFRASTRUCTURE SOLUTIONS

RE ENERGIZE YOUR SERVICE OFFER

One single supplier with consistent and unified processes and tools

Move to IP, deploy WLAN solutions

PROGRAM OVERVIEW

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TIME:UP TO DEC ’14REGION: WW BPS: DR, VAD

High level of discount on Software licenses:To help your customer discover and use advanced features

Marketing activitiesEnd customer “campaign-in-a-box” for BPs

Telemarketing activities with MyMarketingAgency

Upgrade or replace existing installation:Help Assist and accelerate migration to release 9

Special loyalty premium conditions for existing Alcatel customers

Promote indifferently IP or TDM migration

Easy process – promotion included in ACTIS

Program Overview

TRANSFORM for SMB: Migrate legacy Alcatel-Lucent systems or targeted competitors to OpenTouch™ Suite for SMB

BENEFITS

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Moving to OmniPCX Office RCE:

A more powerful and performing technology

A feature-rich and cost saving solution

The most complete and compelling solution on the market place to answer SMB needs

Voice, Data, Internet, Applications

One single vendor with consistent and unified processes and tools

Benefits for your customer

RENEWING THEIR COMMUNICATION SOLUTIONSGive SMBs more efficiency for minimal investment

The last engine for higher performance PowerCPUMore powerfulFuture proof technology

The latest architecture SIP at the core

New & improved devices & applications, increased capacitiesMyIC Phone & 8000 Series, New Premium Deskphones, SIP phones, MyIC family, etc…

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Up to 22% SDR on Software Licenses and Applications (CC30)

Contact your Distributor for the actual discount they are extending

Addressing OmniPCX Office installed base

(from R1 to R8)

Upgrade to latest R9

Addressing ALU legacy installed base

(T1600, A4100, A4200)

Replace with OmniPCX Office

UPGRADE REPLACE

Addressing LG base (Australia)

Addressing Samsung base (NZ)

Replace with OmniPCX Office

PROCESS

• Obtain discount value from your distribution partner• Apply discount to all software in category CC30• Validate discount with your distribution partner

TRANSFORM For SMB: 1 PROGRAM, 3 PROMOTIONS

MARKETING RESOURCES

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Fully customizable, ready to use assets

• Sales brief

• Event invitation

• 4 eMailers (html, oft – Outlook)

• Template

• Visual identity (horizontal & vertical banner)

• High def resources available on demand

Campaign-in-a-boxAvailable on the business portal

Execute the campaign by yourself

MyMarketingAgency

www.mymarketingagency.net Execute the campaign by certified experts

Marketing Resources

Ready-to-use campaign to explain to your Customers the benefits of moving to the latest release

http://www.mymarketingagency.net/

PROCESS


Upgrade Program

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UPGRADE Program

A simple upgrade path to R9

- Software only (upgrade license) from R8

- Software (upgrade license) and CPU from releases prior to R8

Update OmniPCX Office system and get the best with the latest release

R9.0 software & Up-to-date hardware

Validity

- Until End 2014

Restrictions

- If the CPU has been changed, the old one must be destroyed or recycled

- This discount cannot be cumulated or substituted by another (ex. SDR)

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Content of R9.0 Upgrade

HARDWARE(for OXO prior to R8.0 only)

- New powerful PowerCPU

- 16 IP resources

- 2GB SD card

PowerCPU (3EH04026AA) Upgrade License (3EH03300AB)

SOFTWARE- R9.0 upgrade software license- 10 mixed board license- 4 IP Channels license- Call Accounting over IP license- DISA transit license- Remote customization license- 10mn music on hold license- 4 system languages license

+

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Process

• Contact your Distribution Partner to identify the level of discount they are supporting with the Transform Program

• Manually apply that discount to all software in Category CC30

• Validate the discount with the Distribution Partner prior to quoting the customer.

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Mandatory item in the order

• The order must contain one of the following items.

• If not, standard price will apply.

• Software license upgrade from R8 to R9 3EH03346AAUPGRADE

• Software license upgrade from <R8 to R9 3EH03345AA

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Discounts

User & Trunk licenses

Productivity licenses

Greeting licenses

IP users & trunks, Digital & Analog users, IP channels, Mix boards licenses

DECT & IP-DECT users, WLAN users, Nomadic users, MyIC Mobile, SIP Companion

PIMphony full offer, Conferencing

Call Center full offer, Voice Mail options, Single & Multi Auto-attendant

Apps Openness licensesAccounting, CSTA, TAPI interfaces, MyIC Social Networks, SIP Open Pack

Software Suites or Upgrade licenseUpgrade software license, Advanced software suite Vsmall, Small, Medium, Large, IP software suite

Up To

22%*

Mobility-related licenses

>

>

>

>

>

>

*Contact your Distributor for the actual discount they are extending


Replace Program

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REPLACE Program

Special loyalty premium conditions for existing customers- Alcatel, The last remaining 4200’s- Focused competitor : LG Installed Base

(Australia)- Focused competitor : Samsung Installed Base

(NZ)

Promote both IP or TDM migration- Leverage migration with New Premium

Deskphones

Leverage installed base of legacy Alcatel-Lucent systems to OmniPCX Office solution

• With latest OmniPCX Office Rich Communication Edition R9

Facilitate and accelerate migration of the Alcatel-Lucent installed base

Validity- Until End December 2014

Restrictions- Replaced system must be destroyed

or recycled- This discount cannot be cumulated

or substituted by another (ex. SDR)

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Process

• Contact your Distribution Partner to identify the level of discount they are supporting with the Transform Program

• Manually apply that discount to all software in Category CC30

• Validate the discount with the Distribution Partner prior to quoting the customer.

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Mandatory item in the order

• The order must contain one of the following items.

• If not, standard price will apply.

• IP Software suite 3EH03340AA

REPLACE

• Advanced Vsmall software suite 3EH03336AA

• Advanced Small software suite 3EH03337AA

• Advanced Medium software suite 3EH03338AA

• Advanced Large software suite 3EH03339AA

When replacing a competitive system you must also provide the model of the System, the name of the customer, the main contact at the customer, and contact number for the customer.

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Discounts

User & Trunk licenses

Productivity licenses

Greeting licenses

IP users & trunks, Digital & Analog users, IP channels, Mix boards licenses

DECT & IP-DECT users, WLAN users, Nomadic users, MyIC Mobile, SIP Companion

PIMphony full offer, Conferencing

Call Center full offer, Voice Mail options, Single & Multi Auto-attendant

Apps Openness licensesAccounting, CSTA, TAPI interfaces, MyIC Social Networks, SIP Open Pack

Software Suites or Upgrade licenseUpgrade software license, Advanced software suite Vsmall, Small, Medium, Large, IP software suite

Up To

22%*

Mobility-related licenses

>

>

>

>

>

>

*Contact your Distributor for the actual discount they are extending

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v

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Linkedin.com – Group: Alcatel-Lucent Enterprise

Twitter.com/ALUEnterprise

Facebook.com/ALUEnterprise

Youtube.com/user/enterpriseALU

Slideshare.net/tagged/Enterprise

Storify.com/ALUEnterprise

Follow us on

http://www.linkedin.com/company/3232692?trk=tyah

http://www.twitter.com/aluenterprise

http://www.facebook.com/aluenterprise

http://www.youtube.com/user/enterpriseALU

http://www.Slideshare.net/tagged/Enterprise

http://www.Storify.com/ALUEnterprise

http://www.Slideshare.net/tagged/Enterprise

enterprise.alcatel-lucent.com

copyright © 2013 alcatel-lucent. all rights reserved. transform for smb presentation for anz...

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