copyright © 2014 by the university of kansas making a business plan

Copyright © 2014 by The University of Kansas

Making a business plan


What is the connection between business and

community development?• It is legal for a nonprofit group to make a

profit.• There are other ways to ensure your

financial sustainability.


A business plan is a written document that

describes in detail what kind of business you

intend to operate, how you intend to operate it, and why you believe you

will succeed.


Why should you have a business plan?

• To clarify your own thinking• To raise confidence among group members• To raise confidence among potential outside

backers


When should you make a business plan?

• When you are thinking about embarking on a business venture

• When you are hazy about the details• When you want expert feedback or advice• When you need to attract outside help


How do you make a business plan?


Include the following in your plan:

• A cover page• A table of contents• An executive summary• A description of your organization• A description of your management• A description of your product or service


Include the following in your plan: (cont.)

• Information about your market• Information about your competition• Details of your operating plan• Financial information• Timelines• Appendices


1. The writing is unclear2. The plan is too long3. The layout is poor and/or illogical4. An executive summary is omitted5. There is too much technical jargon6. There is insufficient detail

Ten common writing pitfalls


Ten common writing pitfalls

7. The market is not defined, or a marketing plan is missing

8. No or sketchy mention is made of the competition

9. The financial information given is not straightforward

10. The reader is given no reason to invest in the plan


How should the plan be packaged?

• Use high-quality paper.• It should be approximately 20 pages.• Use color printing and tasteful graphics.• Bind it according to the standards of your readers.• It should be totally error-free.

copyright © 2014 by the university of kansas making a business plan

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