copyright © texas education agency, 2011. all rights reserved. marketing dynamics, unit 1, lesson 3

Copyright © Texas Education Agency, 2011. All rights reserved.

Business Communications

Marketing Dynamics, Unit 1, Lesson 3


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Business CommunicationGoalsThe student will communicate effectively in a business setting; The student will develop effective business correspondence such as memoranda, business letters, and reports using correct grammar, spelling, punctuation and format; The student will use technology in receiving and sending business communication; The student will apply written directions to achieve tasksThe student will handle telephone calls in a businesslike mannerThe student will make oral presentations


Business Communication

TermsCommunicationSenderReceiverMessageChannelsFeedbackMemorandum



It is important in business to be able to communications effectively. Above average speaking, listening and writing skills are required for many business jobs.



Communication is the process of exchanging information.

Senders ReceiversMessages



Two types of communicationVerbalNon-Verbal

Body language



Channels are how messages are deliveredFace-to-faceTelephoneEmailLettersReports



Feedback is when the receiver responds to the sender.

QuestionsCommentsRestate message for understanding



When speaking in a business setting it is important to

Know your purposeUse your voice effectivelySpeak formally



Telephone SkillsAnswer with a cheerful but formal greetingTell them who you are and where they called

“Accounting Department, this is Kathy speaking”Be courteous and don’t interruptBe prepared to take a message

Have paper and pen ready



Writing take more time and thought than having a conversation. It is important that your thoughts are organized and well written with proper spelling and grammar.Always proof read!



Considerations when writingKnow your readerKnow your purposeKnow your subject



Proper letter formatReturn addressDateInside addressSalutationBodyClosingSignature block



Email has become a very popular way for business people to communicate.

Faster than lettersDoesn’t waste paperCan be more informal than letters



While email can be less formal than letters it should never be considered private.

Continues to exist in digital form long after deleted or erased because of computer backups.Can be subpoenaed in a lawsuit so many companies have strict policies

Only save essential emailDon’t forward email without senders permission.Delete any copyrighted material you don’t have permission to use.



Memorandums or memos are using for internal company communications.

Usually briefCovers only one subject

Memorandum

To:From:Subject:Date:

Body of memorandum or message


Picture Resourceshttp://www.sxc.hu/photo/1224063 - telephonehttp://www.sxc.hu/photo/65166 - panel discussionhttp://www.sxc.hu/photo/476030 - man with arms crossedhttp://www.sxc.hu/photo/1238327 - questionshttp://www.sxc.hu/photo/1260787 - keyboard

http://www.sxc.hu/photo/1224063





copyright © texas education agency, 2011. all rights reserved. marketing dynamics, unit 1, lesson 3

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