div class=ts-pagebutton class=gotoPage data-page=1Page 1button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page1jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=1 data-page=1 class=ts-thumb lazyload alt=Page 1: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails1jpg width=140 height=200 adivpCopywriter Vsp pArt Directorp pBy: Pramod P Nairpdivdiv class=ts-pagebutton class=gotoPage data-page=2Page 2button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page2jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=2 data-page=2 class=ts-thumb lazyload alt=Page 2: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails2jpg width=140 height=200 adivpWhat they read in free timepdivdiv class=ts-pagebutton class=gotoPage data-page=3Page 3button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page3jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=3 data-page=3 class=ts-thumb lazyload alt=Page 3: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails3jpg width=140 height=200 adivpWhat drives them crazypdivdiv class=ts-pagebutton class=gotoPage data-page=4Page 4button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page4jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=4 data-page=4 class=ts-thumb lazyload alt=Page 4: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails4jpg width=140 height=200 adivpThe software they usepdivdiv class=ts-pagebutton class=gotoPage data-page=5Page 5button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page5jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=5 data-page=5 class=ts-thumb lazyload alt=Page 5: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails5jpg width=140 height=200 adivpTheir social media platformpdivdiv class=ts-pagebutton class=gotoPage data-page=6Page 6button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page6jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=6 data-page=6 class=ts-thumb lazyload alt=Page 6: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails6jpg width=140 height=200 adivpThe time they bid office good byepdivdiv class=ts-pagebutton class=gotoPage data-page=7Page 7button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page7jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=7 data-page=7 class=ts-thumb lazyload alt=Page 7: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails7jpg width=140 height=200 adivpTheir choice of OSpdivdiv class=ts-pagebutton class=gotoPage data-page=8Page 8button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page8jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=8 data-page=8 class=ts-thumb lazyload alt=Page 8: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails8jpg width=140 height=200 adivpTheir clipboardspdivdiv class=ts-pagebutton class=gotoPage data-page=9Page 9button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page9jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=9 data-page=9 class=ts-thumb lazyload alt=Page 9: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails9jpg width=140 height=200 adivpWhat variety means to thempdivdiv class=ts-pagebutton class=gotoPage data-page=10Page 10button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page10jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=10 data-page=10 class=ts-thumb lazyload alt=Page 10: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails10jpg width=140 height=200 adivpTheir appspdivdiv class=ts-pagebutton class=gotoPage data-page=11Page 11button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page11jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=11 data-page=11 class=ts-thumb lazyload alt=Page 11: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails11jpg width=140 height=200 adivpThe brush they usepdivdiv class=ts-pagebutton class=gotoPage data-page=12Page 12button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page12jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=12 data-page=12 class=ts-thumb lazyload alt=Page 12: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails12jpg width=140 height=200 adivpTheir shade cardspdivdiv class=ts-pagebutton class=gotoPage data-page=13Page 13button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page13jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=13 data-page=13 class=ts-thumb lazyload alt=Page 13: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails13jpg width=140 height=200 adivpTheir handicappdivdiv class=ts-pagebutton class=gotoPage data-page=14Page 14button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page14jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=14 data-page=14 class=ts-thumb lazyload alt=Page 14: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails14jpg width=140 height=200 adivpOne without the otherpdivdiv class=ts-pagebutton class=gotoPage data-page=15Page 15button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page15jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=15 data-page=15 class=ts-thumb lazyload alt=Page 15: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails15jpg width=140 height=200 adivpWhat they do when font doesnt fit the layoutpdivdiv class=ts-pagebutton class=gotoPage data-page=16Page 16button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page16jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=16 data-page=16 class=ts-thumb lazyload alt=Page 16: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails16jpg width=140 height=200 adivpWhat the manager wants from thempdivdiv class=ts-pagebutton class=gotoPage data-page=17Page 17button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page17jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=17 data-page=17 class=ts-thumb lazyload alt=Page 17: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails17jpg width=140 height=200 adivpHow they see popular culturepdivdiv class=ts-pagebutton class=gotoPage data-page=18Page 18button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page18jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=18 data-page=18 class=ts-thumb lazyload alt=Page 18: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails18jpg width=140 height=200 adivpWhat their blank worksheet looks likepdivdiv class=ts-pagebutton class=gotoPage data-page=19Page 19button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page19jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=19 data-page=19 class=ts-thumb lazyload alt=Page 19: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails19jpg width=140 height=200 adivpTheir choice of petspdivdiv class=ts-pagebutton class=gotoPage data-page=20Page 20button div class=ts-imagea href=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5page20jpg target=_blank img data-url=copywriter-vs-art-directorhtmlpage=20 data-page=20 class=ts-thumb lazyload alt=Page 20: Copywriter vs Art Director loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentinreader042viewer202203190955cf9017550346703ba2dbaahtml5thumbnails20jpg width=140 height=200 adivpThank YouSOURCE: SCOOPWHOOPpdiv