Your first ad should not be a paid ad, it significantly increases your cost per lead as it is a considered purchase. You guys need to be giving them something for free, a free trial.

Create scarcity, limited places, it creates a sense of urgency in their response to you ad, no one likes to miss out on a deal.

An easy way to write your UVPs• • • •

Checklist• • • • • •

•

SAMPLE MUM UVP

You love being a Mum, you have amazing kids and a wonderful husband. But let’s be honest your days are no longer your own. There are drop offs, pick ups, play dates, cleaning, cooking, tantrums, tears, and let’s not ignore the inevitable day job. You are constantly on the go.Insert link

Everyone is telling you to exercise, and you know you should. But how do you find the time? You don’t want to put the kids in crèche just so you can go to the gym. Time is tight, the session times just don’t suit, washing your hair is a scheduled activity, how can you justify the gym?

You are not alone. At RBT we understand, and we have the solution. We are launching sessions specifically designed for mums, just like you, at times that suit you. To these special Mum Time sessions, kids of any age are welcome.

Copywriting 101 - UVP and FB Ads

Open with a Bold statementCreate the offer – 4 things they want, talk about 1 one thing that keeps them up at nightWrite the 4 things your business does that solves their problemFinish with a call to action

4 paragraphs when posting to facebookPattern interrupt – catch their eyePopular headlines – 8 weeks to a sports model body, do you ask yourself…Create pain – what keeps them up at night, 4 points – tired, depressed, don’t know, fat, confusedTell them their not alone, its not your faultGive 4 key ways to provide solution – accountability, solution, team environment, fun, fat loss workout, educationCall to action – Click the link to lose the first 5kgs, click the link to start your 14 day trial, take action on your fat loss now, by clicking below

Example UVPs - Facebook Ad Copy

We will ensure staff are on hand to supervise your kids, so you can relax and enjoy your session without having to worry about where the kids are, what they are into and what you are going to have to clean.

At RBT we want you to achieve your goals, and we know family comes first, so we are here to help. We are offering a 2 week complimentary trial of our Mum Time Sessions so you can see how they will fit into your busy days. Not only will you get to trial our family friendly sessions, you will also receive an RBT ‘Clean Eating Guide’ which includes quick, easy recipes for the whole family to enjoy.Click the link below to get your 2 week complimentary trial.Insert link

SAMPLE FEMALE UVP

Do you ask yourself... Why haven’t I got the body I want?Insert link

You can’t believe you just missed another gym session, you slept through your alarm, but that’s OK you will go tonight. You want to go, time to get that booty back.

Lunchtime, something quick and warm, just to take the edge off the chill. Pasta from the shop on the corner, quick and filling. Carbs mean energy, you remember reading that somewhere. 3.30itis hits and it’s a quick museli bar, it’s the healthy option right? Then it’s another late night at the office, you just can’t find the energy to work out. You just want to go home, relax and unwind after an exhausting day, it’s easy to convince yourself you will start tomorrow. Another morning, another week, another tomorrow. Looking in the mirror, you know it is time to make a change, you need to make the time. You know that booty was there during Summer, when did that disappear? When did your jeans get so tight? You need motivation, you need results, and you need it now.

You are not alone. At Result Based Training, we understand you need something different, a fun workout that guarantees results, a workout worth skipping the couch for, just for you, we have created ‘Booty Boxing’. These sessions are designed for women just like you, designed to give you the best workouts and correct nutrition to ensure the fastest results, no matter what your body shape. With our unique combination of strength training and a hit of boxing cardio, we guarantee you will lose 5kg in 14 days. With Booty Boxing we show you how to get back that summer booty, and keep it. Click the link below to sign up for a FREE 14 day trial. Your free trial includes 4 Booty Boxing sessions and 2 additional personal training sessions. Plus we give you a 1on1 Health Assessment and an exclusive Booty Boxing Nutrition Guide full of delicious, quick and healthy recipes to make sure you know what and when you should be eating.Click below to get the body you want.Insert link

SAMPLE MALE UVP

You wish you new the secrets to pack on muscle.Insert link

You have been going to the gym for what it seems like forever and aren’t getting close to the results you are looking for. You think about getting a personal trainer but they either A) cost to much or B ) still can’t guarantee the results you want. You read the magazines and the online bodybuilding sites but the programs are way to hard to follow and aren’t personalised for what you want, let alone trying to follow the programs in your over crowded gym where you are stuck to find a free machine.

Don’t worry, I have the solution for you. I have designed a Muscle Building Blueprint only found at my gym Signature Fitness. This system involves 4 muscle building fat melting sessions per week with a personal trainer, a supplement guide specific to your body, a meal plan that optimizes your hormones to pack on size and all this is designed in a 12 week transformation package.

Best part of this is the guarantee, we pride our selves with getting phenomenal results, so if you aren’t happy with your transformation at the end of the 12 weeks we fully refund your money.We only have space for 16 people and the price for the full week is less than the cost of your normal 1 on 1 Personal training session. If you are ready to transform your body today click the link below to see if you get one of the 16 places.Insert link

SAMPLE TRANSFORMATION UVP

Do you, and your fitness routine, go into hibernation every winter? That extra winter layer seems to sneak up on you every year? You tell yourself, ‘not this year’, but is it really going to change?http://tinyurl.com/rbttransform

It’s wet, cold and dark, the last thing you feel like doing is going to the gym. You will go in the morning. Instead, you curl up on the couch, blanket, socks, grab some of your favourite biscuits, and switch on the TV. Tomorrow morning the gym.

The winter weeks pass, then, this morning, you put your skinny jeans on and they were just a little too tight around your middle. That’s it, it is time to make that change. Now where to start?

With the RBT 6 Week Transformation Challenge, we will re-ignite your motivation for fitness and what better way than guaranteed weight loss results and the chance to win an amazing holiday. We will help you losethose cheeky 5-10 kilos as well as up to 10cm from your waist, in just 6 short weeks. So as we enter Spring this year you will feel amazing and confident with your body.

We have flexible session times, Clean Eating nutrition Guide with meals that are varied and full of flavour using delicious, healthy recipes. Make the change today and be comfortable in your skinny jeans again.The Best Transformation at the end of the challenge will win a $1000 holiday plus $300 cash spending money.Click the link below to register.http://tinyurl.com/rbttransform

Share this photo and we will be picking 1 lucky person to receive the whole 6 week transformation package free.

SAMPLE CORPORATE GIRLS UVP

You are working later and later, you are exhausted, but the work never stops piling up and the last thing you feel like doing is going to the gym.http://tinyurl.com/bsywp42

To make matters worse, you have no energy when you get home, so cooking dinner has become a quick toasted sandwich or the take away you tell yourself you deserve, and tomorrow you will get back on track. Tomorrow morning you will go to the gym.

Another pizza, another morning, another snooze button, and now that favourite pair of pants, well they are just a little too tight around the butt.

You need to make a change, you need to make the time for you, you need somewhere that gets maximum results, at times that suit you, with like minded people just like you.

You have found it. We will help you lose that cheeky 5 kilos in just 14 days. With times that suit your work schedule, a clean eating nutrition guide with meals that a cheap, quick and easy to prepare, and kickass workouts to help the kilos vanish in no time.

Click this link to claim your 14 days of FREE Personal Training.http://tinyurl.com/bsywp42

"SHARE" this photo and on 17th April we will be picking 3 people, who have shared it, for a month free personal training at our gym in South Melbourne.

SAMPLE SKINNY JEANS UVP

Do you ever just wish there was a way to drop 5kg in just 14 days?http://tinyurl.com/bsywp42

You may have indulged a little to much over the Summer months and as the weather is now getting a little cooler you grab your skinny jeans and all of a sudden they are a little tighter then you remember. You don’t

UVP CORPORATE MALE – PRIVATE OFFLINE

Don’t have the body you want?

Then you are doing what’s needed.

Lose body fat and gain lean muscle that gives you the body you want. Be confident in following a world-leading trainer that specializes in creating these results.Insert link

Being able to fast track results, and bring about progress in your tight schedule and lifestyle is needed for many men that want to change their bodies.

Getting the tailored treatment to bring about the fat loss and body transformation you want. Being given the fat loss and body changing training programs, eating and nutritional guidance and plans for quick and effective results along with the supplementation guide that optimizes hormones such as testosterone for real results.

Results are guaranteed, and I pride myself for bringing about the successful results with each person I work with.

This is for the man that wants more than the average joe, to shape a body and vigor that leaves you lean and strong.

I will show you the path so you can make the serious change to your physique. Have the info, tools, plans and programs needed to do so.

The worlds best information comes together to give you:- Private consultation that will allow me to talk through with you everything needed to make sure I give you exactly whats needed.- Personalised Personal Training Sessions- Training programs made for advanced progress- Nutrition guidelines to fast track results- Supplementation plan to focus on your specific goals- Access to Pharmaceutical grade supplements specific for your physiology and goals.- Videos, articles and much more.

What does this give you though:- Create real results now- Be guided through your plan- Know exactly what you need to do with nutrition- Execute your training perfectly for rapid change- Save money, and use only the supplements that make real results.- Next level planning to take you well above the rest of the crowd.- Experienced advice and help from a world leading trainer that is specialized in creating these changes.

I have very limited spaces for my Advanced Personal Training clientele. There can be waiting lists for certain time slots, and demand is high. Book in now so we can organize a Free Consultation to go over what’s needed to create the results you want.Insert link

UVP FEMALE FAT LOSS – PRIVATE OFFLINE

Lean Legs - Flat stomach - Firm bottom

Feeling frustrated with past results and uncertain as to where to turn to create real change with our body?

If your looking for the guidance and plan that will walk you through exactly what’s needed to give you the tight, feminine body that leaves you feeling great about yourself each day, then here you go.Insert email address link

Woman wanting a first-class plan, that is delivered by a word leading trainer that specializes in creating these results have an answer. You can know exactly how to train, what to eat and how you easily make this the lifestyle to constantly create change.

Being stuck at a plateau, frustrated with progress over many months and years, irritated about the mis-information out there leading you to be confused. This is all a normal case that I hear all to often. I created this for woman after learning what was needed to create the change for the female body.

I have worked with hundreds of woman that wanted and have created these changes. By following the training programs that are specific for your goals, eating plans to nourish and help your body thrive towards progress, rounded out with the truthful supplements, lifestyle guidance and holistic plan to manage hormones and create change.

You have had results before, tried the diets and celebrity plans but found the kilos crept back on, and find it hard to make it a lifestyle that you can be happy and social with.

I spent the time and resources to work with some of the worlds best minds to learn how to create change for the female body. Understanding what is needed to manage hormones, keep you living with vigor, energy andhappiness whilst giving you the body you want only comes from following the right plan.

Under eating and over training can have you lackluster and soft around the middle. Creating the firm, subtle body comes by taking the right action. I’ve seen it for all to many years working throughout many gyms worldwide. Lady after lady being confused and mislead to train, eat and live the wrong way.

You can have the curvaceous body that leaves you poised and confident day in day out.

Have the personalized advice and guidance along with all the plans and programs needed to do so.

The world’s best information comes together to give you:-

- - - -

What does this give you though:- - - - - - -

I am so certain in this program that I guarantee results when working with me.

That’s right, get results in the first 4 weeks or your money back.

I have a very limited number of clients I can take on at once, and there can be a waiting list for times in the day. Book now and we can organize a free consultation so I can walk you through whats needed to have the results you want.EMAIL ADDRESS LINK

BASIC SUBSCRIPTIONMALE & FEMALE

Lose the body fat and create the shape you want with your body.Insert link

Following any blind program from a training article in magazine or website leaves you worthless results and exhausted.

Nutrition plans that are hard to follow, misguided and not appropriate for you and your goals can put you in worst shape than you started. Fad diets, and diet plans that arnt tailored to your needs wont get you far with progress.

Wasting your money or hyped up supplements and marketing is an all to often cry for help I hear, which is one reason why I created this service to help the countless people wanting results, and fast.

Working hard for the abs, muscle definition and fat loss is hard work when you don’t get far with results.

Private consultation that will allow me to talk through with you everything needed to make sure I give you exactly whats needed.Private Personal Training SessionsTraining programs for when your not with me made for advanced progressNutrition guidelines to fast track resultsSupplementation plan to focus on your specific goals, and save money

Create real results nowBe guided through your planKnow exactly what you need to do with nutritionExecute your training perfectly for rapid changeSave money, and use only the supplements that make real results.Next level planning to take you well above the rest of the crowd.Experienced advice and help from a world-leading trainer that is specialized in creating these changes.

Created by a world leading trainer that is specialized in creating these changes, you get the information, plans and advice that will cost you less than quarter of one personal training session a month.Insert link

Get whats needed to make an impact, and follow through for long term, immense results.- Professional training program for both males and females- Nutrition guidelines that are designed to work for your goals- Supplementation outline to fast track results and save money- Video tutorials to give you worlds best advice- Guidance to make every step of the way easy to follow, and apart of your life for long term success

This is designed for the person that wants to follow the right plan, to get results. Not magic pills, no fad or punishing diets, and definitely no lackluster results.

Just, everything you need to start to create the body you want. Click the link below to start changing your body from today.Insert link

FIRST-CLASS SUBSCRIPTIONMALE FOCUS

You don’t have the body you want, as you aren’t doing whats needed.

Peel off body fat. Gain lean muscle that forms the body you want.

Are you looking for the answer so you can sheds body fat and creates the look that turns heads and leaves you feeling confident?Insert link

You have been working hard and not getting the results and pay off you deserve. You want to get a trainer and advice but find it either costs to much, or you’re not guaranteed the results you want.

Getting the tailored treatment to bring about the fat loss and body transformation you want. Being given the fat loss and body changing training programs, eating and nutritional guidance and plans for quick andeffective results along with the supplementation guide that optimizes hormones such as testosterone for real results.

Results are guaranteed, and I pride myself for bringing about the successful results with each person I work with.

This is for the man that wants more than the average joe, to shape a body and vigor that leaves you lean and strong.

I myself went through the tireless stream of lackluster results until I learnt from the best in the world, and used the right methods and ways to dramatically change my body.

I will show you the path so you can make the serious change to your physique. Have the info, tools, plans and programs needed to do so.

The world’s best information comes together to give you:-

- - - - -

- - -

What does this give you though:- Create real results now- Be guided through your plan- Know exactly what you need to do with nutrition- Execute your training perfectly for rapid change- Save money, and use only the supplements that make real results.- Next level planning to take you well above the rest of the crowd.- Experienced advice and help from a world leading trainer that is specialized in creating these changes.

I am so certain in this program that I will offer you a One Month Membership for only $1.

Start to create the changes and results now, join the high level forum, book in with me for your private call and enjoy the rest of the advanced tools given.

Or

Spaces are limited for sign up, and the price for the sign up is less than one private personal training session. If you want the results then click the link below to start.Insert link

FEMALE FOCUS

Want Lean Legs?

Ditch the painful path of scrapping your way with hard work for worthless results.

Private consultation that will allow me to talk through with you everything needed to make sure I give you exactly whats needed.Training programs made for advanced progressNutrition guidelines to fast track resultsSupplementation plan to focus on your specific goalsMembers only Webinars to give you the latest information and Q&A.Members only community where you, along with other very like minded people, go through the process of changing your physique.Instructional exercise databaseMembers discount throughout the STOREVideos, articles and giveaway.

If your looking for a plan that will walk you through exactly whats needed to give you the tight, feminine body that leaves you feeling great about yourself each day, then here you go.Insert link

Woman wanting a first-class plan, that is delivered by a word leading trainer that specializes in creating these results have an answer. You can know exactly how to train, what to eat and how you easily make this the lifestyle to constantly create change.

Being stuck at a plateau, frustrated with progress over many months and years, irritated about the mis-information out there leading you to be confused. This is all a normal case that I hear all to often. I created this for woman after learning what was needed to create the change for the female body.

I have worked with hundreds of woman that wanted and have created these changes. By following the training programs that are specific for your goals, eating plans to nourish and help your body thrive towards progress, rounded out with the truthful supplements, lifestyle guidance and holistic plan to manage hormones and create change.

Sure you have read the countless articles, followed plans, and listened to trainers which have created some change for you in the past, but always left with disappointment. You have had results before, but found the kilos crept back on, and find it hard to make it a lifestyle that you can be happy and social with.

Again, I spent the time and resources to work with some of the worlds best minds to learn how to create change for the female body. Understanding what is needed to manage hormones, keep you living with vigor, energy and happiness whilst giving you the body you want only comes from following the right plan.

Underrating and over training can have you lackluster and soft around the middle. Creating the firm, subtle body comes by taking the right action. I’ve seen it for all to many years working throughout many gyms worldwide. Lady after lady being confused and mislead to train, eat and live the wrong way.

You can have the curvaceous body that leaves you poised and confident day in day out.

Have the info, tools, plans and programs needed to do so.

The world’s best information comes together to give you:-

- - - - -

- - -

Private consultation that will allow me to talk through with you everything needed to make sure I give you exactly what’s needed.Training programs made for advanced progressNutrition guidelines to fast track resultsSupplementation plan to focus on your specific goalsMembers only Webinars to give you the latest information and Q&A.Members only community where you along with other very like minded people go through the process of changing your physique.Instructional exercise databaseMembers discount throughout the STOREVideos, articles and giveaway.

What does this give you though:- Create real results now- Be guided through your plan- Know exactly what you need to do with nutrition- Execute your training perfectly for rapid change- Save money, and use only the supplements that make real results.- Next level planning to take you well above the rest of the crowd.- Experienced advice and help from a world leading trainer that is specialized in creating these changes.

I am so certain in this program that I will offer you a One Month Membership for only $1.Start to create the changes and results now, join the high level forum, book in with me for your private call and enjoy the rest of the advanced tools given.

Or

Spaces are limited for sign up, and the price for the sign up is less than one private personal training session. If you want the results then click the link below to start.Insert link

UVP TRANSFORMATION SYSTEM

You can transform your body in 9 weeks.

Losing kilos of body fat, shape your body and even build the lean muscle if you want.

Dramatically change your body by following the advice of a world leading trainers that specializes in creating these results.Insert link

Are you looking for the answer so you finally create the body you have been longing for? Feel confident with how you look day in day out, and save yourself form the worthless mis-guided lackluster programs that are leaving you and others out of money and results.

You have been working hard and not getting the results and pay off you deserve. You want to get a trainer and advice but find it either costs to much, or you’re not guaranteed the results you want.

Get the treatment to bring about the fat loss and body transformation you want. Being given the fat loss and body changing training programs, eating and nutritional guidance and plans for quick and effective results along with the supplementation guide that optimizes hormones such as testosterone and estrogen for real results.

Results are guaranteed, and I pride myself for bringing about the successful results with each person I work with.

This is for the man that wants more than the average joe, to shape a body and vigor that leaves you lean and strong.

I myself went through the tireless stream of lackluster results until I learnt from the best in the world, and used the right methods and ways to dramatically change my body I will show you the path so you can make the serious change to your physique. Have the info, tools, plans and programs needed to do so.Insert link

Very open to know the best way to give people value in this e format sale

The world’s best information comes together to give you:- - - - -

- - -

What does this give you though:- Create real results now- Be guided through your plan- Know exactly what you need to do with nutrition- Execute your training perfectly for rapid change- Save money, and use only the supplements that make real results.- Next level planning to take you well above the rest of the crowd.- Experienced advice and help from a world leading trainer that is specialized in creating these changes.

To create results in 9 weeks that will astound you and your friends you need to do it right. This is for the person that wants real results, right now. Join the numerous others that have used this to get the body of their dreams.

If your serious on making change and creating a great body, then its time to take the action and start now.

I look forward to seeing your results.Insert link

Step by step guide to so you feel confident the entire timeTraining programs made for advanced progressNutrition guidelines to fast track resultsSupplementation plan to focus on your specific goalsMembers only community where you along with other very like minded people go through the process of changing your physique.Instructional exercise databaseMembers discount throughout the STOREVideos, articles and much more.