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CORE MARKETING CONCEPTS

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Page 1: core marketing concepts

CORE MARKETING CONCEPTS

Page 2: core marketing concepts

Needs, Wants, and Demands

•Stated need•Real needs•Unstated needs•Delight needs•Secret needs

Page 3: core marketing concepts

Value and Satisafaction

Page 4: core marketing concepts

Supply Chain

Page 5: core marketing concepts

Marketing Environment


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