core values & content strategy
TRANSCRIPT
cecilyk.com
& Content StrategyCore Values
doublegoodmedia.com
WHAT ARE CORE VALUES?
Core Values are theDNA of a brand.
They reflect the philosophy,ideology, purpose, andvision of a brand.
CORE VALUESMUST BE ACCURATE
AND BEACCOUNTABLE
CONTENT REFLECTING
CORE VALUES =
MORE AUTHENTICCONTENT
Mission Statement vs. Core Values
Excellence. You’ll find it in every stitch, every customer service call,every employee initiative. We strive for it daily. Hey, what did you expectfrom a bunch of unabashed Ivy League fans?
Ours is an environment where we can use our gifts, explore ourpassions, and have some fun. Come to work inspired, and leave it aninspiration
The ability to find a creative solution to a pressing problem, the vision toimagine a possibility none of us knew existed… these are the thrills ofwork. We encourage all of our teammates to think big, burn bright.
Making a difference goes hand-in-hand with making a profit at LeagueCollegiate. We give back. To our colleagues and to our communities. Bekind, be generous, be family.
The best teams push through – and overcome – adversity. Theypersevere. They defy the clock, turn lopsided scores around, rise to thetop. And they never let a massive warehouse fire or inventory-wipingflood get them down.
This company started in a garage. And we’re proud of that. We’ve re-launched and reinvented ourselves more than once. Sometimes out ofnecessity, sometimes out of opportunity, always from an entrepreneurialspirit.
CLASSICSTYLEQUALITYFAMILYFAIR LABORETHICALAGILE
WHY
WHAT
HOW
CLASSIC
STYLE
QUALITY
FAMILY
FAIR
LABOR
ETHICAL
AGILE
CONTENT IDEAS
POPULATE YOURCONTENT CALENDAR
WITH CONTENTREFLECTINGCORE VALUES
CLASSICSTYLEQUALITYFAMILYFAIR LABORETHICALAGILE
Post about styleinspiration
Post about howfabric is made
Post about howfabric is made
Post about LCAProgram
Post about new"ugly sweater" style
