COREMEDIA FOR IBM® WEBSPHERE® COMMERCEUnite Content and Commerce

CREATE DIGITAL EXPERIENCES THAT INSPIRE, INFORM, AND CONVERT.

Cater to the Experience-Driven Shopper

Online shoppers increasingly expect personalized, media-rich digital experiences that are unified across all channels. But brand and

commerce interactions have traditionally existed in separate worlds, so it’s essential for you to bridge this gap. In order to beat

your competition, you need to replace your rigid, catalog-driven structures for displaying products with more dynamic content- rich

experiences. In addition, your stores need to provide experiences that are optimized for mobile devices and eliminate the duplication

of effort that comes from having separate teams working on different touchpoints. You need to tell your brand stories in ways that

excite, inspire, and inform your shoppers. And you need to be able to deliver these experiences quickly and cost-effectively, without

waiting for IT or disrupting existing processes.

Engage Customers with Dynamic, Compelling Content

Elevate your customers’ experiences overnight with dynamic content-enhanced storefronts, shoppable brand sites, and cut-

ting-edge targeting. Blend real-time product information with marketing content and rich media to deliver consistent product

messages to every digital touchpoint. Streamline workflows, refresh content constantly, and take global campaign collaboration to

the next level. The CoreMedia Content Experience Platform is the market-leading multi-commerce CMS — and the preferred content

management vendor in the luxury, fashion, and beauty space. CoreMedia has revolutionized the integration of content and

commerce with smart

content management, advanced digital asset management, and sophisticated personalization capabilities. CoreMedia’s intuitive

editorial interface, mature APIs, and real-time integrations with leading commercial and homegrown commerce platforms allow

marketing and eCommerce professionals to create, manage, and publish personalized shopping experiences that blend branded

content with real-time product data. This leads to increased engagement, conversions, time-on-site, and average order size. Unlike

some vendors, CoreMedia lets you preserve existing store structures and front-end business logic. And, we let you create and

manage blended, content-rich shopping experiences for any audience on any digital channel.

Advanced digital asset management and real-time omni-channel previews

IBM Watson AI-assisted campaign creation

COREMEDIA FOR WEBSPERE COMMERCE COREMEDIA.COM

TRANSFORM ONLINE STORES WITH COREMEDIA’S CONTENT CAPABILITIES.

[ 01 ] Stunning Design & Dynamic Layouts

Access a large catalog of appealing design

elements, including shoppable videos, interactive

image maps, slide shows, carousel views, 360°

spinners, and more. Because we separate content

from presentation, you can easily reuse and

quickly reformat your content in a variety of styles

and layouts.

Inherently Omni-Channel

Because our modular architecture separates

content from layout and business rules, you can

deliver unified and consistent digital experiences

to any digital channel or mobile device, Our built-in

responsive and adaptive web capabilities can be used

as a foundation for building modern, effective mobile

experiences.

Smart Content Personalization

Content created and managed in CoreMedia can

be combined with real-time product information to

enhance every aspect of your customers’ shopping

experiences. You can construct stories around any

product or collection. CoreMedia lets you create

personalized business rules to show different content

to each user.

Advanced DAM Capabilities

Built-in digital asset management makes it easy

for you to manage and integrate digital media to

make your online stores more appealing and visually

engaging. You can easily manage, edit, and integrate

a wide variety of rich media content types including

images, videos, PDFs, binary files, style sheets, and

page layouts.

Incremental Approach

CoreMedia helps you to reduce your risk with an

evolutionary “grow-as-you-go” approach that lets you

get started quickly while laying a sustainable

foundation for future growth. You can also benefit

from a fully productized, deeply integrated

application as well as the option of a fixed-price,

fixed-scope deployment offering.

Flexible, Intuitive Design Environment

CoreMedia empowers your business users with an

innovative design environment. The CoreMedia UI is a

dynamic, web-based tool for the design, creation and

delivery of content-driven experiences that

can be seamlessly integrated into IBM WebSphere

Commerce.

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AT A GLANCEIBM WebSphere Commerce customers can rapidly augment existing IBM stores with-

out disrupting exisiting business processes.

Fully productized and IBM-validated offering

Access to IBM WebSphere Commerce workspaces and related tasks

Seamless integration with the IBM Marketing Cloud

Fixed-price and -scope Express Deployment Solution delivers tangible business value in as little as 10 weeks

Support for advanced B2B commerce features including contract-based pricing and personalization

Integration with IBM Watson AI to personalize shopping experiences and automate content creation

Empower business users to build powerful experiences leveraging your omni-channel assets in Content Hub

IBM & COREMEDIA: A POWERFUL COMBINATION

CoreMedia’s solution is based on a deep integration between two

exceptional enterprise technology providers: CoreMedia and IBM.

CoreMedia’s fully productized and IBM-validated offering ensures

that you can innovate quickly, reduce implementation costs, and

protect existing investments while maximizing both platforms.

Each system is utilized for its strengths. IBM WebSphere

Commerce provides a powerful customer interaction platform for

cross-channel commerce. CoreMedia is an expert at managing

content and delivering engaging, contextual customer

experiences across all touchpoints. CoreMedia and IBM are

working together to help you reduce production costs, accelerate

time-to-web, and increase the quality of your customers’

shopping experiences — leading to higher average revenue per

visitor, more repeat customers, and enhanced organic web

traffic. The CoreMedia Content Experience Platform is available

as a subscription-based service in CoreMedia on Cloud or can be

installed on-premises or in a private cloud environment.

For more information, please visit our website: www.coremedia.com

Copyright 2017. CoreMedia Corporation. All rights reserved. IBM and IBM WebSphere Commerce

Cloud are registered trademarks of IBM.com, Inc. in the United States and in several other coun-

tries. All other trademarks are the property of their respective owners.