corePLATINUM

Social Enterprise Marketing SpecialistPartnering To Provide Core Issue Solutions

Partner RelationshipsSalesforce

Cloud Systems

Go-daddy Web Marketing Tools

YouTubeVideo Marketing

ACNTelecommunications

issuuDigital Publishing

AweberE-mail Marketing Systems

googleMarketing Systems

Goal

Increase Business For Less Money

Major Core Issue

Recession Exposed Mindset

Paradigm Shift

From Industrial Age Mindset

To Information Age Mindset

Industrial Age Mindset Information Age Mindset

Benchmark: War Of 1812• Analog Tethered To Wires

Software On Hardware• Fear Of Loss Motivated

You Must Do• Problem Focused• Controlling – Micro Managing• Lead By Position• Image• Power: Family Heritage• Pre-computer / Internet• News Papers• Analog Print Information• Classroom Settings• Seminars• Analog Phones – Phone Lines

Benchmark: Fall Of Berlin Wall 1989• Digital Wireless

Cloud Access• Love Of Gain Inspired

You Can Do• Solution Focused• Empowering – Vision Casting• Lead By Inspiration• Transparency• Power: Knowledge / Information• Computer / Internet / Web 2.0• [blogs] On-line News / Social Media• Google Search For Information• Video Tutorials On-line Learning• Webinars• Digital Phones - Wireless

Challenge• Manage Systems Integration Using Technology

E-mail

Sales

Marketing

Customer Relationship Management (CRM)

Increase Return On Investment (ROI)

Implement Effective Business Management Systems

Outbound Mkt. Issues

• 44% of direct mail is never opened.

• 86% of people skip through television commercials.

• 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”

• The cost per lead in outbound marketing is more than for inbound marketing with less ROI.

Outbound Inbound

• Communication Is Not Interactive And One-way

• Customers are Sought Out: Print, TV, Radio, Banner, Advertising, Cold Calls

• Marketers Provide Little To No Added Value

• Marketers Rarely Seek to Entertain And Or Educate

• Communication Is Interactive And Two-way

• Customers Come To You: Via Search Engines, Social Media And Referrals

• Marketers Provide ValueAnd Are Sought Out

• Marketers Seek To Entertain And Or Educate

Industrial Age Mkt. vs. Information Age Mkt. Outbound Inbound

• TV / Radio• Magazine Subscriptions • Newspapers• Limitations Of Location• Time Limitations• Networking Face To Face• Buying Leads / Lists• Warm Market List• Pursuing Prospects• Sales Techniques • Cold Market Calls• Emailing Un-wanted Information• Fear Driven• Print Media• Analog• Un-wanted Content

• Targeted Internet Mkt.• RSS Feed Subscriptions• News Dashboards• Global Reach• Freedom Of Automation• Internet Relationship Building• Qualified Leads Seeking You• Capture Pages• Attraction Marketing• Value Added Information• Automated Calls To You• Op-in Email Forms • Inspiration Driven• Blogs / Social Media• Digital• Wanted Content

Social Enterprise Marketing

• Lead With CRM• Outbound Mkt. vs Inbound Mkt. • Value Content Driven• Edutainment• Agility And Scalability • Social Media Friendly • Web 2.0 Cloud Friendly• Operates Across All Platforms

Lead With CRMCustomer Relationship Management (CRM)

Strategy for managing interactions: 1. New Potential Customers2. Existing Customers / Clients3. Pipeline Prospects

Technology to organize, automate, and synchronize business processes:1. Sales2. Marketing3. Customer Service4. Technical support

Overall Goal - to find, attract, and win new business:1. New Customers / Clients2. Nurture Relationships 3. Retain Customer / Client Loyalty4. Entice Former Customers / Clients Back Into The Fold5. Reduce The Cost Of Marketing / Client Services6. Measuring And Valuing Customer Relationships

Value Content Driven

• E-books

• Podcast / RSS Feeds

• [blogs] [vlogs]

• Infographics

Edutainment

Video Driven

YouTube vimeo viddler

Agility And Scalability• Cloud Systems

Cloud Web Site DesignInternet Access To SystemsNot Software Based In Your Computer

• Web 2.0 SystemsInteractive Internet

• [blogs]internet log – updated frequently

• [vlogs]internet video log – updated frequently

Social Media Friendly

• Internet PresenceWeb Site [cloud siteforce][blog] WordpressfacebookLinkedIntwitterStumbleUponDiggGoogle+Delicious

Web 2.0 Cloud Friendly

Operates Across All Platforms

• PC / Apple• Desktop• Laptop• Tablets• MobilAccess on all devices

Where Do We GOFrom Here?

Isolate The Core Issues

And Apply Viable Solutions

corePLATINUMsolutions