corey padveen - advancing your mobile strategy
TRANSCRIPT
Personalization Through DataGetting the Perfect to the Right Audience
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51% 89% 67%Of consumer time spent engaging
with digital media is done on mobile.
Of consumer time spent on a mobile
device is spent within an app.
Of digital advertising spend is expected to go towards mobile advertising in
2017.
Starting with the Facts
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2016 data sourced from Kleiner Perkins, eMarketer, Flurry.
Mobile matters.
How can we make the most of it?
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Understanding “Mobilegeddon”
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It’s not the end of the
world.
All About “Mobilegeddon”
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Responsive sites are rewarded in search results.
(2014)
Priority given to mobile-friendly pages. (2015)
Google announces
mobile-first index. (2016)
Visibility becomes a key ranking factor. (2017)
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What do affiliate
marketers need
to keep in mind?
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151Create content
that adds value.
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162Segment mobile
and desktop campaigns.
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173Keep your mobile
efforts fast and light.
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184Choose operators
that focus on mobile.
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195Consider the user
experience at all turns.
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206Avoid the use of
pop-ups or interstitials.
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Stay in Touch
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