cornelis schüller head of patents, nestlé...confidential proprietary information of nestlé s. a.,...
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Developments in Food patenting
Cornelis Schüller
Head of Patents, NestléMilan, 19th September 2016
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Nestlé at a glance
2
CHF 88.8 billion in sales in 2015
335,000 employees in over 150 countries
436 factories in 85 countries
Over 2,000 brands
1 billion Nestlé products sold every day
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The Nestlé story
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2011
201220101990s1970s19471929
2000s1960s 1980s
1867
Henri Nestlé
1905
1866
George H. PageAnglo-Swiss Condensed
Milk Company
20141938
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Strong global and local brands
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Developments in Food Patenting
Sept 20165
- Increased patenting over the years
- Premiumisation
- Personalisation
- Publicity stars
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F&B patenting trends (incl. CN)Massive increase in patenting activity in
recent years
Main source of recent patenting activity is
China
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F&B patenting trends (excl. CN)Regular increase in patenting activity
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F&B patenting focus (incl. CN)Major focus on modifying nutritive qualities
of foods (A23L-033)
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F&B patenting focus (excl. CN)Major focus on modifying nutritive qualities
of foods (A23L-033)
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F&B patenting focus trends (incl. CN)Trends reflect general focus
1. Modifying nutritive qualities of foods
(A23l-033)
2. Cereal-derived products (A23L-007)
3. Beverages (A23L-002)
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F&B patenting focus trends (excl. CN)No clear trend in patenting focus outside of
generic foodstuffs (A23L-001)
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Number of US Food patents granted
12
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Going forward, innovation underpins our food safety, nutrition and health roadmap
Health
Management
Health/Disease
Prevention
Food
Pleasure
Food
Security
Food
Supply
Food &nutrient
supplySurvival /
Hunger
Taste, Aroma &
Variety
Agriculture/Biotechnology
Preservation Technology
Food Science Technology
Nutrition
Health Science
Disease
ManagementHealth and
Well Being
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Moving our innovation territory beyond products
Products
Standardized
Customized
Personalised
Value Chain+ Systems Services+ +
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Out-of-home: Nestlé Professional
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Global leader in branded hot and cold beverage and food solutions
Tailor-made meal solutions for food operators
In the industrialised world, 50% or more of food spending is outside the home
Out-of-home
consumption
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Expanding the boundaries of NHW
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Nestlé Health Science offers nutritional therapies that change the way we approach the management of health
Nutrition,
Health
and
Wellness
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Expanding the boundaries of NHW
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Nestlé Skin Health enhances the quality of life by delivering science-based solutions for the health of skin over the course of people’s lives
Nutrition,
Health
and
Wellness
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Personalisation
2015 Oct18
Number of publications per year 1971–2011
Personalized Medicine
March 2014, Vol. 11, No. 2, Pages 197-210
March. 2016
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Proprietary information of Nestlé S. A., Vevey, Switzerland – This document should not be reproduced or disclosed without prior authorisationNov. 2015
Infant formula compositions address…
• …the overall needs of an infant
• …the need of an infant at each age Staging 1, 2, 3
• … the specific needs of infants Use of specific ingredients: Probiotics, HA
proteins, special carbohydrates, soy …
• … the individual needs of each infant Gender segmentation, single dose/capsule (BabyNes)
Subpopulations (e.g infants from sec- mothers)
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Nestlé‘s Infant Formula closer to individual needs of each infant
P
A
S
T
F
U
T
U
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Babynes
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Personalized dog food
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Premiumisation
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Premium and luxury products
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More than just products – the complete experience
Nestlé Nespresso
Premium chocolate: Centre of Chocolate Excellence
Luxury ice creams
Pet food
Waters
Premiumisation
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Competitor Capsules
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