cornerstones of the mta’s community...

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COMMUNICATIONS TASK FORCE UPDATE JANUARY 18, 2000 CORNERSTONES OF THE MTA’S COMMUNITY OUTREACH ¯ The MTA serves and maintains vital relationships with several constituent groups Los Angeles County Residents Los Angeles Tax Payers Government Agencies Business Community Other Transit Agencies MTA Transit Riders Government Officials Media Cities/COG’s ¯ MTA Departments successfully reach into these communities with programs, actions, promotions and support in a range as varied as the constituents served

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Page 1: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

COMMUNICATIONS TASKFORCE UPDATE

JANUARY 18, 2000

CORNERSTONES OF THE MTA’SCOMMUNITY OUTREACH

¯The MTA serves and maintains vital relationships with severalconstituent groups

Los Angeles County ResidentsLos Angeles Tax PayersGovernment AgenciesBusiness CommunityOther Transit Agencies

MTA Transit RidersGovernment OfficialsMediaCities/COG’s

¯ MTA Departments successfully reach into these communities withprograms, actions, promotions and support in a range as varied asthe constituents served

Page 2: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High
Page 3: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High
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CORNERSTONES OF THE MTA’SCOMMUNITY OUTREACH

When coordinated, outreachactivities can be forged intocampaigns to penetrate andenlighten a wide range ofconstituents on importanttransportation messages,e.g .promotions for new busand rail service, servicechanges, legislative agendas,long range planning andemployment opportunities

Page 6: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

CURRENT TASK FORCEACTIONS

¯ Adopted a reporting format to exhibit (on a bi-monthly basis) the MTA Board the full extent of the Authority’s communityoutreach activities by logging the sponsoring departments andtheir respective events

¯ Survey of twenty major transit properties and the scope of theircommunity outreach programs

¯ Formation of an Education Subcommittee with fiscal year 2001goals

EDUCATION SUBCOMMITTEFISCAL YR 2001 GOALS

¯ Initiate a Pilot Program at select school sites to educatestudents on the mission of the MTA, tour the facilities andservices and present instruction on appropriate decorum inpublic meetings

¯ Curtail Graffiti and Vandalism on MTA Buses through StudentInvolvement

¯ Initiate a "Bus Ownership" Program through dedicated trippersto selected school sites; students will have the opportunity todesign, decorate and maintain buses with pride

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Page 7: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

MTA Quarterly Community Outreach Data - 2nd Quarter FY01

Date of Event

10/01/00

10/01/00

10/01/00

10/01/00

10/01/00

Event Title

St. John theBaptist CatholicChurch

Career ExpoTransportationLeadershipAcademy

1 lth grade Tour

Originator

VendorNational

Assoc. ofHistorically

BlackColleges

LACMTANorth

HollywoodHigh

10/01/00

10/01/00

Diversity Training

Info Session

Pomona HighSchool

CSULA

Department

Govt Relations

HR- EMPL

HR - TrainingandDevelopmentHR - TrainingandDevelopmentHR - Trainingand!DevelopmentHR - TrainingandDevelopment

HR - TrainingandDevelopment

Contact Person

All GR Staff

Martha Hernandez

Marion Colston-Fayyaz; BenitaLynn HornMarion Colston-Fayyaz; HollyBalderas

Horn; Balderas

Cindy ShaversMarion Colston-Fayyaz; BenitaHorn, PhillipThomas

Location/City orCommunity

Made phone callsresponding toinquires from

elected officialsregarding strike.Faxed update

notices to all LAdelegation electeds

on labornegotiations

throughout thestrike.

Baldwin Park

Los Angeles;Compton

Los Angeles;Norwalk

North Hollywood-

Pomona

Los Angeles

Comments

Lisa Carter

Provided info on job opportunitiesfor college students

Provide leadership training forTCAP teachers & administrators

Students learn about MTAfacilities & operations

Train student council on diversity

Provided information on DistanceLearning Programs

Page 8: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event

10/01/00

Event Title

Minority EnterpriseDevelopment Expo2000Passport to Profits:"TurningKnowledge intoKnow How"

Originator

LAMBOC*

Department

SBD/LC

Contact Person

Tashai Smith

Location/City or

Community

Century City

Comments

$1,000 Table sponsorship

10/01/00 NAWCO* SBD/LC Tashai Smith Los Angeles Request for $95.00City of LosAngeles Strivingfor Excellence Request for sponsorship up to

10/01/00 Awards City of L.A. SBD/LC Tashai Smith Los Angeles $10KPasadena BlueLine Technical First and Third Monday of each

10/02/00 Meeting Govt Relations Michael Turner Various monthCalifornia

San Gabriel Valley EmploymentRegional Job Development

10/02/00 & Resource Expo Department HR - EMPL Connie Chan Pasadena Kipenzi ChidenmaIntergovernmentRelationsCommittee, LA

10/03/00 City Council Govt Relations Cathy Manzo Los Angeles First Tuesday of each monthMarisaYeager/Yvette First and Fourth Tuesday of each

10/03/00 Glendale Chamber Govt Relations Robles Glendale month

10/04/00 TAC Govt Relations Michael Turner Los Angeles First Wednesday of each monthPasadena BlueLine Board

10/04/00 Meeting Govt Relations Michael Turner Pasadena Every Wednesday10/05/00 League of Cities Govt Relations Wilbur Babb Various First Thursday of each month

Corn On Pasadena10/05/00 Free To Go Aging Operations Helen Ortiz Free To Go Supv. Antonvich

Page 9: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event

10/06/00

~Event TitleCAC ExecuitveCommitteei MeetingSierra MadreOfficials re: PBL

Originator

PedestrianSymposium

DA McClain

DepartmentBoardResearchServices

Contact Person

DA McClain

10/06/00 Govt RelationsNortheast SFV

10/10/00 Chamber Govt Relations Yvette RoblesCity CouncilTransportation

10/10/00 Committee Govt Relations Wilbur BabbSumi Gant Planning-LPTP Sumi Gant

10/10/00Pasadena BlueLine BoardMeeting

MichaelTurner/Jody Litvak

10/11/00 Govt Relations Michael Turner

10/11/00 Careerfair.Com Vendor HR- EMPL Dan Minor

10/12/00 Independent Cities Govt Relations Wilbur BabbLong BeachChamber

Location/City orCommunity

Gateway Building

Comments

10/12/00 iGovt Relations Marisa Yeager Long Beach Second Thursday of each monthGovernor’s Moody, Yeager, Long Beach

10/12/00 Conference Govt Relations Litvak, Manzo Convention CenterFTA meeting re:

10/12/00 Chinatown Govt Relations Yvette Robles Los Angeles4th Annual Award

10/14/00 Dinner NAMC* SBD/LC Tashai Smith Westin Hotel - LAX Request for $5,000 sponsorshipPasadena BlueLine Technical First and Third Monday of each

10/16/00 Meeting Govt Relations Michael Turner Various monthYvette

Legislative Hearing Robles/Claudette10/16/00 on Strike Govt Relations Moody Los Angeles

Self-Help10/16/00 Conference Govt Relations Michael Turner San Diego

USGSan Fernando

Valley Second Tuesday of each month

Second and Fourth Tuesday ofLos Angeles each monthLos Angeles

Pasadena Every Wednesday

Los Angeles Jeannette Bell Griselda Gonzalez

Various Second Thursday of each month

Page 10: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event

10/16/00

10/17/00

10/17/00

10/17/00

10/18/00

10/18/0010/18/00

Event TitleTentativeagreement withUTU ending strikeannouncedSelf-HelpConferenceCTA Educationand support sub-commmitteeMTA BoardAnnouncs ContractVotePasadena Blue!Line Board~Meeting

OriginatorMarc Littman

Marc Littman

DepartmentPublicRelations

Govt Relations

Govt RelationsPublicRelations

Govt Relations

Govt Relations

Contact PersonMarc Littman

!Michael Turner

Jody LitvakMarc Littman

Michael Turner

Location/City or

CommunityLos Angeles

San Diego

Culver CityLos Angeles

Pasadena

Various

Comments

Planned media event

Third Wednesday of each monthLaunch of main FY01 advertisingcampaign on bus serviceimprovements. Placed 600exterior "king" ads on buses toremain on display through March2001. Began series of 30 ad~nsertions in local newspapers torun through April 2001. Releasedtake-one deta

It’s Getting Betteron the Bus

California ContractCities

Marketing Marketing MorseWilburBabb

Countywide

Eve~Wednesday

Planned media event

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Date of Event10/18/00

Event TitleHarbor Transitway

OriginatorMarketing

DepartmentMarketing

Contact PersonMorse

Location/City orCommunity

Harbor TransitwayCorridor

CommentsAdvertising campaign promotingnew stations and reduced fares.Included print ads (13 insertions~n local newspapers duringNovember), 2 billboards postednear the new stations November-January, take-ones on systemand direct mail flyer to 233,000households

Com On10/19/00 Sr. Health Fair Aging Operations Helen Ortiz Los Angeles !Supv. Burke

Westside Urban10/20/00 Forum Govt Relations Jody Litvak West Los Angeles10/21/00 Marketing Marketing Morse Universal CityRide the Subway

to the SubwaySeries

Marketing Marketing Morse Countywide10/21/00 Metro Rail RadioSpots

Cooperative advertising withUniversal City Walk in LA Timesto bring people to Citywalk viaMetro Rail to watch the WorldSeries. Banner at Citywalkthrough 10/26/2000.

10-second tags on traffic reports,saying "Tired of the traffic?Metro Rail can get you from theValley to downtown in 20minutes." Also gave 800 numberand website. Aired on 13stations. Through 11/15/2000.

10/21/00 LAUSD Com Day LAUSD Operations Helen Ortiz Los Angeles Supv. YaroslavskySherman Oaks Sherman

10/22/00 Street Fair Oaks COC Operations Helen Ortiz Sherman Oaks Suov. YaroslavskyCAC General BoardMembership Research

10/23/00 Meeting DA McClain Services DA McClain Gateway Building

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Date of Event

10/24/00

10/24/00

10/24/00

10/25/0010/25/00

Event Title

Glendale ChamberCity CouncilTransportationCommittee

HollywoodChamberPasadena BlueLine BoardMeeting

Originator Department

Govt Relations

Govt Relations

Govt Relations

Govt Relations

Contact PersonMarisaYeager/YvetteRobles

Wilbur BabbMarisaYeager/YvetteRobles

Michael Turner

Location/City or

Community

Glendale

Los Angeles

Hollywood Chamber

Pasadena

Comments

First and Fourth Tuesday of eachmonth

Second and Fourth Tuesday ofeach month

Fourth Tuesday of each month

Eve~Wednesday

10/26/00

Bus & Rail SystemMap

Marketing Marketing Morse

Marisa

Countywide Cross-promotion to introducenew complete Metro Bus & Railsystem map available tocustomers at 50 Nix CheckCashing locations throughout thearea. Through 12/31/2000.

10/26/00

Lincoln HeightsChamberMetropolitan WaterDistrictDeregulationHousing JointDevelopmentGrand Opening atHollywood/VVestern MRL Station

Marc Littman

Govt Relations

Govt RelationsPublicRelations

Yeager/YvetteRobles

Yvette RoblesMarc Littman

Lincoln HeightsChamber

~MWD - Los AngelesLos Angeles

Fourth Thursday of each month

10/26/00 Planned media event

10/27/00 Senator Kamette Govt Relations Claudette A. Moody Long Beach10/31/00 Rideshare Event Manulife Ins Operations Helen Ortiz Los Angeles Supv. Burke

11/01/00 TAC Govt Relations Michael Turner Los Angeles First Wednesday of each month

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Date of Event

11/o1/oo

11/Ol/OO

11/Ol/OO11/Ol/OO

Event TitlePasadena BlueLine BoardMeetingBusiness AdvisoryMeeting

Trolley ProjectBlue Line SafetyBillboards

Originator

Franklin High

Garfield High& Locke High

Marketing/Public Affairs

Department

Govt Relations

HRDT

HRDTMarketing/Public Affairs

Contact Person

Michael Turner

Balderas; Horn

Holly Balderas-Morse/ Bybee

Location/City orCommunity

Pasadena

Pasadena

EastLos AngelesBlue Line Corridor

Comments

IEveryWednesdayProvide technicalassistance asbusiness partner

Students restoring old trolley carsfor Griffith ParkPlaced 4 billboards near BlueLine intersections with a specificsafety message warning driversabout crossing intersections infront of trains. To be displayedthrough January 2001.

MTA RedLine Tour Rich Morallo Public Affairs Japan’s Ministry of11/01/00 Transportation

MTA Lunch time Marc Littman Public Marc Littman Los Angelesconcerts at MRL Relations

11/01/00 Stations Planned media eventiLittman speech on Long Beach Public Marc Littman Long Beachi Metro Rail Children’s Relations~Highlights Benefit

11/01/00 League Littman Speech11/02/00 League of Cities Govt Relations Wilbur Babb Various First Thursday of each month

Public Affairs11/02/00 Workshop Govt Relations Yvette Robles

CHP Pedestrian Rich Morallo Public Affairs Jill Angel, Captain, CHP 19700 20 multi-agency representativesSafety Awareness CHP Hamilton Avenue, participatedBus Tour Torrance

11/02/00Board

CAC Executive Research11/03/00 committee DA McClain Services DA McClain Gateway Building11/03/00 Assem. Runner Govt Relations Michael Turner Lancaster

Page 14: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event Event TitleState Conventionfor CaliforniaCouncil of theBlind

Location/City orCommunityOriginator

Lynda BybeeDepartmentPublic Affairs

Contact PersonLynda Bybee

11/03/00Asian Culture SFV Asian

11/04/00 Affairs Day Asooc. Operations Helen OrtizCal State Rich Morallo Public Affairs!Northridge Metro

11/04/00 Rail TourSouth Bay Cub Rich Morallo Public Affairs Michael Low, ScoutScout Den Metro Master

11/05/00 Rail TourTransit People Rich Morallo Public Affairs Tim Adams

11/05/00 Tour of RedLinePasadena BlueLine TechnicalMeeting

Comments

Glendale Chamber

Rich Morallo Public Affairs

Govt Relations

Govt Relations

Jan Lyons, AsstPrincipal

Cathy ManzoMarisaYeager/YvetteRobles

644E. 56thSt.LosAngeles

Los Angeles

Glendale11/07/00

Weekly meetings to coordinatewith the City over the platformextensions1000 Middle School studentsattended

First Tuesday of each month

First and Fourth Tuesday of eachmonth

First and Third Monday of eachmonth

11/07/00

11/06/00

11/06/00

IntergovernmentRelationsCommittee, LACity Council

Jefferson NewMiddle SchoolTrain SafetyPresentation

City of LongBeach/MBLPlatform ExtensionMeetings

11/06/00 Govt Relations Michael Turner VariousFocus Groups for

11/06/00 LRTP IGovt Relations Jody Litvak USGY. Ham Public Affairs Y. Ham City of Long Beach

Pacoima Supv. AntonvichMichael Mendez 20 students from Cal State

Northridge participated

20 adults and scouts participated

Page 15: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event Event TitleOjai ResidentAssociation MetroRail Tour

OriginatorRich Morallo

DepartmentPublic Affairs

Contact PersonMark Pattison/B.Voran

Location/City orCommunity Comments

11/07/00Pasadena BlueLine Board

11/08/00 Meeting Govt Relations Michael Turner Pasadena Every WednesdayWestin Hotel, Los

11/08/00 CTA Conference Govt Relations Claudette A. Moody Angeles

11/09/00 Independent Cities Govt Relations Wilbur Babb Various Second Thursday of each monthLong Beach

11/09/00 Chamber Govt Relations Marisa Yeager Long Beach Second Thursday of each month11/09/00 Northeast PBL Govt Relations Yvette Robles Pasadena

Jason Weller - Claudette A.LAO in Moody/Michael

11/10/00 Sacramento Govt Relations Turner USGHollywood Marc Littman Public Marc Littman Los AngelesChristmas RelationsParade/MRL

11/10/00 Promotion Planned media eventY. Ham Public Affairs Y. Ham City of Long BeachCity of Long

Beach/MBLPlatform ExtensionMeetings

11/11/00MTA Job Fair in El Marc Littman ~Public Marc Littman Los Angeles

11/11/00 Monte Relations Planned media event3rd Annual Mike

11/11/00 Veterans Fair Antonovich .HR- EMPL Juventino Gomez Arcadia Richard PercivalMichael

Tour for 2 Turner/Claudette A. Board Room and11/13/00 Directors of BART Govt Relations Moody tour of stations

Getty11/13/00 Rideshare Event Museum Operations Helen Ortiz Los Angeles Supv. Yaroslavsky

Weekly meetings to coordinatewith the City over the platformextensions

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Date of Event

11/13/00

11/13/00

11/13/00

Event TitleCity of LongBeach/MBLPlatform ExtensionMeetings

Originator Department Contact PersonY. Ham Public Affairs Y. Ham

Rich Morallo Public Affairs

Public Affairs

Tim Adams

S. Franklin

Wilshire TempleMetro TourRisk ManagementTour forUnderwriter

B. Voran

Location/City orCommunity

City of Long Beach

MRL

Comments

Weekly meetings to coordinatewith the City over the platformextensions

Approximately 10 from RiskManagement & Underwriting firm

11/14/00

11/14/00

11/14/00

11/14/00

11/14/00

11/15/00

Northeast SFVChamberCity CouncilTransportationCommittee

Kathleen ConnollyPress Conferencere: MTA Audit

Panel ParticipationSouth BayCitiesCOGMeetingPasadena BlueLine BoardMeetingCalifornia ContractCities

Our Lady ofLords Church

Sr. Group

Sumi Gant

Govt Relations

Govt Relations

Govt Relations

Operations

Planning

Govt Relations

Yvette Robles

Wilbur Babb

MichaelTurner/Claudette A.Moody

Helen Ortiz

Sumi Gant

Michael Turner

San FemandoValley

Los Angeles

Los Angeles

Northridge

El Segundo

Pasadena

Second Tuesday of each month

Second and Fourth Tuesday ofeach month

Supv. Antonvich

Eve~Wednesday

11/15/00 Govt Relations Wilbur Babb Various Third Wednesday of each monthMet with

11/15/00 Supervisor Knabe Govt Relations Marisa Yeager Los Angeles

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Date of Event Event TitleMeetings at Marinadel Rey and TaylorYard

Originator Department Contact PersonLocation/City or

Community Comments

11/15/00 !Govt Relations Yvette Robles Los AngelesEast LA Review Sumi Gant Planning Sumi Gant East Los AngelesAdvisory

11/15/00 CommitteeHobart Elementary Rich Morallo Public Affairs Rich Morallo 20 elementary studentsMetro Tour participated

11/15/00Hawthorne MGL Rich Morallo Public Affairs Cynthia Smouse

11/15/00 Yard TourLong Range Marc Littman Public Marc Littman Los AngelesTransportation RelationsPlan Board

11/15/00 Workshop Planned media eventArroyo Verdugo Sumi Gant Planning Sumi Gant LaCanada-Flintridge

1 "1/15/00 COG MeetingSan Gabriel Valley Sumi Gant Planning Sumi Gant IrwindaleEconomic

11/16/00 PartnershipBicycle Planning Sumi Gant Planning-LPTP Sumi Gant Los Angeles

11/16/00 ForumRich Morallo Public AffairsLAUSD District H

Parent CommunityAdvisory CouncilMeeting

Utah St. School 255N. Clarence St., Los

Angeles

Bonnie Rubio,Superidendent

20 school district administratorsand parents participated

11/16/00Hobart Elementary Rich Morallo Public Affairs Rich Morallo 20 elementary studentsMetro Tour participated

11/16/00

11/16/00 Cal Works Job Fair GAIN HR - EMPL Ana Meneses Panorama City Kipenzi ChidenmaSo. Cal Leg Group

11/17/00 Luncheon Govt Relations Michael Turner SCAG

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Date of Event

11/17/00

11/17/00

11/17/00

11/18/00

11/18/00

11/19/00

11/20/00

11/20/00

11/20/00

11/22/00

Event TitleWestside Urban~ForumHarbor TransitwayExpanded ExpressMetro Bus ServiceEvent

Los Angeles TradeTech (LATTC)

MTA/EDD Job FairCity of LongBeach/MBLPlatform ExtensionMeetings

Transit PeopleTour of RedLinePasadena BlueLine TechnicalMeeting8th DistrictEmpowermentCongressCity of LongBeach/MBLPlatform ExtensionMeetings

Pasadena BlueLine Board

Originator

Marc Littman

Vendor

EDDY. Ham

Rich Morallo

Sumi Gant

Y. Ham

IDepartment

Govt RelationsPublicRelations

HR- EMPL

HR- EMPLPublic Affairs

Public Affairs

Govt RelationsPlanning

Public Affairs

Contact Person

Jody LitvakMarc Littman

Helen Beaird

Maria FernandezY. Ham

Tim Adams

Michael TurnerSumi Gant

Y. Ham

Location/City orCommunity

West Los AngelesLos Angeles

Los Angeles

El MonteCity of Long Beach

VariousSouth Central LA

City of Long Beach

Comments

Planned media event

Edward Fenton Tai Alimi

Richard Percival

Weekly meetings to coordinatewith the City over the platformextensions

Meeting Govt Relations Michael Turner Pasadena

15-people participated

iEveryWednesday

iWeekly meetings to coordinatewith the City over the platformextensions

First and Third Monday of eachmonth

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Date of Event

11/22/0011/26/00

Event Title

Meet with SpeakerHertzbergHollywoodChristmas Parade

City of LongBeach/MBLPlatform ExtensionMeetings

Originator

Marketing

Y. Ham

Department

Govt RelationsMarketing

Public Affairs

Contact Person

Claudette A.Moody/Julian BurkeMorse

Y. Ham

Location/City orCommunity

Van NuysHollywood

Kay Jeffries,Principal

City of Long Beach

Comments

Cross-promotion to encourageuse of Metro Rail to event. Take-ones on system, ad in paradeprogram.

Weekly meetings to coordinatewith the City over the platformextensions

1569 E. 32ndAvenue, Los

Angeles

Nevin AvenueElementary SchoolTrain SafetyPresentations

11/29/00

11/27/00MarisaYeager/Yvette First and Fourth Tuesday of each

11/28/00 Glendale Chamber Govt Relations Robles Glendale monthCity CouncilTransportation Second and Fourth Tuesday of

11/28/00 Committee Govt Relations Wilbur Babb Los Angeles each monthMarisa

Hollywood Yeager/Yvette11/28/00 Chamber Govt Relations Robles Hollywood Chamber Fourth Tuesday of each month11/28/00 Bus Riders Union Sumi Gant Planning Sumi Gant Los Angeles

CAC General BoardMembership Research

11/29/00 Meeting DA McClain Services DA McClain Gateway BuildingPasadena BlueLine Board

11/29/00 Meeting Govt Relations Michael Turner Pasadena Every WednesdayRich Morallo Public Affairs 1000 elementary students

attended

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Date of Event Event TitleLong RangeTransportationPlan

OriginatorLand Use

College Class

DepartmentPublicRelations

Contact PersonMarc Littman

Location/City or

CommunityLos Angeles

Comments

11/29/00 Littman SpeechMarisa

Lincoln Heights Yeager/Yvette Lincoln Heights11/30/00 Chamber Govt Relations Robles Chamber Fourth Thursday of each month

Southern California Sumi Gant Planning Sumi Gant West Los AngelesTransit Advocates

11/30/00LAUSD District I Rich Morallo Public Affairs Celeste M. Hunter, 613 W. 6thSt. Project to provide assignmentSpecial Projects Instructor Support notebooks

11/30/00 Meeting ServicesWestside Cities Sumi Gant Planning Sumi Gant Culver City

11/30/00 COGSan Gabriel Valley Sumi Gant Planning Sumi Gant Irwindale

11/30/00 COGNorth

Hollywood Students learn about MTA12/01/00 10th grade tour High HRDT Benita Lynn Horn - North Hollywood- facilities & operations

Marion Colston-Fayyaz; Benita Provided information on

12/01/00 Info Session USC HRDT Horn - Los Angeles internships at MTA12/01/00 Grinchmas Marketing Marketing Morse Universal City

North HollywoodHistoric

12/01/00

G. Wosk & M.Pattison

E. Scannell

Preservation

North HollywoodMedia/PublicAffairs

Coupon promotion with UniversalStudios & Citywalk. A special $5discount offer on Universaladmission to Metro riders, plusdiscounts at select Citywalkrestaurants. Take-ones onsystem. Through 12/31/2000.

Track preservation for old RedCar station in North Hollywood

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Date of Event

12/01/00

12/01/00

12/01/00

12/01/00

12/02/00

12/02/00

12/04/00

12/04/00

12/04/00

Event TitleLAUSD District H

MTA AnnouncesPlans to ExpandNoHo MRL parkingand preserve oldtrain depot

NASA/JPL 13thAnnual High-TechSmall BusinessConference1 lth AnnualAchievers inActions Award &Installation DinnerRamonaElementary SchoolMetro Tour

Sierra Group ClubMetro TourPasadena BlueLine TechnicalMeetingFacilitate Dev.Disabled StudentTransporationForum DeveTorrance AreaChamber ofCommerce

OriginatorRich Morallo

Marc Littman

JPL*

NFPA*Rich Morallo

Rich Morallo

Downey HSand EasterSeals ofAmerica

Sumi Gant

DepartmentPublic Affairs

PublicRelations

SBD/LC

SBD/LCPublic Affairs

Public Affairs

Govt Relations

OperationsPlanning

Contact PersonBonnie Rubio,Superidendent

Marc Littman

Tashai Smith

Tashai Smith &Bryan StarksTim Adams

Rich Morallo

Michael Turner

Helen OrtizSumi Gant

Location/City orCommunity

t 115 South BoyleAvenue, Los

AngelesLos Angeles

Westin Hotel

To be Determined

Various

Los AngelesTorrance

Comments200 multi-agency representativesparticipated

Planned media event

$200 - Received request

Received request in Dec.for in-kind contribution50 elementary students attendedTour were conducted in twosessions

First and Third Monday of eachmonth

Supv. Burke

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Date of Event

12/04/00

12/04/00

Event TitleCity of LongBeach/MBLPlatform ExtensionMeetings

San DiegoPlanners MetroTour and MetroRapidIntergovernmentRelationsCommittee, LACity Council

OriginatorY. Ham

Rich Morallo

DepartmentPublic Affairs

Public Affairs

Contact PersonY. Ham

Rich Morallo

Location/City orCommunity

City of Long BeachComments

Weekly meetings to coordinatewith the City over the platformextensions

Public Affairs

12/06/00

12/06/00Rich Morallo

Albert Lozana,Principal

Tim AdamsLAUSDEmergencyImmigrantEudcation PorgramMetro Tour

1471 E. 96th Street,Los Angeles

96th StreetElementary SchoolTrain SafetyPresentations

12/05/00 Govt Relations Cathy Manzo Los Angeles First Tuesday of each monthMarisaYeager/Yvette First and Fourth Tuesday of each

12/05/00 Glendale Chamber Govt Relations Robles Glendale month

12/06/00 TAC Govt Relations Michael Turner Los Angeles First Wednesday of each monthPasadena BlueLine Board

12/06/00 Meeting Govt Relations Michael Turner Pasadena Every WednesdayMt. WashingtonHome Owner’s Mt. Washington/Los Meeting regarding construction of

12/06/00 Association Maria Guerra CEO Maria Guerra Angeles the Pasadena Blue LineRich Morallo Public Affairs 300 students attended

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Date of Event Event Title Originatorsumi Gant

DepartmentPlanning

Contact PersonLocation/City or

Community CommentsGateway Cities Sumi Gant Cerritos

12/06/00 COG Meeting12/07/00 League of Cities Govt Relations Wilbur Babb Various First Thursday of each month

TDM Technology & Sumi Gant Planning-LPTP Sumi Gant Los AngelesInnovation Forum

12/07/00MTA holds Marc Littman Public Marc Littman Los AngelesTechnology & Relations

12/07/00 Innovation Forum Planned media eventMeet with RickVargas and staff

12/08/00 (BTH) in Sacto Govt Relations Claudette A. Moody Sacramento

Briefing for newly Jody Litvak/Michaelelected state Turner/Yvette

12/08/00 legislators Govt Relations Robles USGRich Morallo Public Affairs Tim Adams

12/08/00Rich Morallo

12/08/00

Public Affairs

LAUSDEmergencyImmigrantEudcation PorgramMetro Tour

Rich MoralloShanghaiDelegation MetroTourSmall BusinessOutreach RFP forconsultant12/08/00 MTA SBD/LC Tashai Smith MTA HeadquartersSelma Elmentary Rich Morallo Public Affairs Rich Morallo

12/09/00 School TourRich Morallo Public Affairs Rich MoralloWest Athens

Elemenatry SchoolMetro Tour

Public Affairs12/09/O012/09/00 Rich MoralloRich MoralloYMCA Metro Tour

Proposals are due 1/19/01; est.budget $25K20 elementary studentsparticipated20 elementary studentsparticipated

15 members participated

Page 24: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event

12/11/00

12/11/00

Event Title

12/12/00

Briefing forChairman JohnDutra, Assem.Trans. CommitteeAPTA LegislativeCommitteeLAUSDEmergencyImmigrantEudcation PorgramMetro Tour

Originator

Rich Morallo

Department

Govt Relations

Govt RelationsPublic Affairs

12/11/00P2000 Audible Pasadena Gov. RelationsWarning System JPA Public Affairs

12/12/00 TestNortheast SFV

12/12/00 , Chamber Govt RelationsAPTA LegislativeCommittee iGovt RelationsiCypress ParkCommunityMeetingHollyglenHomeowner’sHawthorne YardOpen House

12/12/00

12/12/00

L. Bybee

12/13/00

12/13/00

Pasadena BlueLine BoardMeetingCity CouncilTransportationCommittee

Govt RelationsPublic Affairs

Govt Relations

Govt Relations

Location/City orContact Person Community

MichaelTurner/Jody Litvak

Claudette A. MoodyTim Adams

USG

Washington D.C.

M. Turner, L. Bybee Hawthorne CA

San FemandoYvette nobles Valley

Claudette A. Moody

Yve~e noblesL. Bybee

Michael Turner

Wilbur Babb

Washington D.C.

Cypress ParkHawthorne, CA

Pasadena

Los Angeles

Comments

Opportunity for Mt. Washingtonresidents to hear warning system

Second Tuesday of each month

An opportunity to host thecommunity who live adjacent tothe MGL where an acousticalbarrier is being placed along thealignment

Eve~Wednesday

Second and Fourth Tuesday ofeach month

Page 25: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event

12/13/00

12/13/00

12/14/00

12/14/00

12/15/00

12/15/00

12/15/00

12/15/00

12/16/00

12/16/00

i Event Title

MRL TourGeneralEngineeringIConsultant Bench

OriginatorCasa De

Paloma Sr.Housing

MTA

~Department

operations

SBD/LC

Contact Person

Helen Ortiz

Tashai Smith

Location/City or

Community

Glendale

MTA Headquarters

Independent Cities Govt Relations Wilbur Babb VariousLong BeachiChamber Govt Relations Marisa Yeager Long Beach

Legislative Briefingfor elected officialsGay and LesbianCenterSanta & MTAEmployees DeliverGifts to FredJordan Mission

Govt RelationsPublic Affairs

PublicRelations

PublicMTA shows offMRL Fossils andIssuesArcheologicalReportAbundance ofChrist MinistryOutreach FairFord BoulevardSchool Metro BlueLine Tour andRapid Bus

Claudette A.Moody/Jody LitvakLynda Bybee

Marc Littman

Marc Littman

Lynda Bybee

Marc Littman

Marc Littman

USG

Los Angeles

Los Angeles

Comments

Supv. Antonvich

N/A

Second Thursday of each month

Second Thursday of each month

Planned media event

Rich Morallo

Rich Morallo

Relations

Public Affairs

Public Affairs

Tina Cross,Coordinator

Tim Adams

9105 S. MainStreet, Los Angeles

Planned media event400families and residentsattended

20 students participated

Page 26: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event

12/16/00

12/18/00

12/18/00

12/18/00

12/20/00

12/20/00

12/20/00

Event Title Originator Department Contact PersonSelma Elmentary Rich Morallo Public Affairs Tim Adams

Marc Littman

Sumi Gant

Govt RelationsPublicRelations

Planning

Michael TurnerMarc Littman

Sumi Gant

Location/City orCommunity

VariousLos Angeles

Comments20 students participated

School Metro RedLine and Blue LineTourPasadena BlueLine TechnicalMeeting

Rich Morallo

Rich Morallo

Govt Relations

Govt RelationsPublic Affairs

Public Affairs

Michael Turner

Wilbur BabbJeff Brickheimer,Asst Principal

Jeff Brickheimer,

Palmdale

Pasadena

Various6500 Hooper, Los

Angeles

First and Third Monday of eachmonth

Planned media event

Eve~Wednesday

Christmas BusDecorating Contest

North County COGMetingPasadena BlueLine BoardMeetingCalifornia ContractCitiesEdison MiddleSchool TrainSafetyPresentationsEdison Middle 6500 Hooper, Los

Third Wednesday of each month800 students attended

750 students attended

12/21/00

12/26/00

12/26/00

12/27/00

School TrainSafetyPresentations

Glendale Chamber

HollywoodChamberPasadena BlueLine BoardMeeting

Govt Relations

Govt Relations

Govt Relations

Asst Principal

MarisaYeager/YvetteRoblesMarisaYeager/YvetteRobles

Michael Turner

Angeles

Glendale

Hollywood Chamber

Pasadena

First and Fourth Tuesday of eachmonth

Fourth Tuesday of each month

Eve~Wednesday

Page 27: CORNERSTONES OF THE MTA’S COMMUNITY OUTREACHboardarchives.metro.net/Items/2001/01_January/11001372.pdfHollywood High 10/01/00 10/01/00 Diversity Training Info Session Pomona High

Date of Event Event TitleCity CouncilTransportationCommittee

Originator Department Contact PersonLocation/City or

Community Comments

Second and Fourth Tuesday ofeach month12/27/00 Govt Relations Wilbur Babb Los Angeles

Angels Walk 200012/27/00 :Meeting Govt Relations Yvette Robles Los Angeles

MarisaLincoln Heights Yeager/Yvette Lincoln Heights

12/28/00 Chamber Govt Relations Robles Chamber Fourth Thursday of each month