corona borealis brand guide
DESCRIPTION
ÂTRANSCRIPT
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C O R O N A B O R E A L I S
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The Corona Borealis brand prides itself in creating bridal dresses and
accessories that reflect the nature of the brand origin. The name is
derived from the Greek myth of Princess Ariadne, who after being
abandoned on an Island, was then rescued by Dionysus, the Greek
God of ecstacy. He fell was smitten by the lovely Ariadne, and they
married. On their wedding day, he gifted her with a diadem. The
Greeks named a constellation after this diadem, Corona Borealis,
translated as ‘Northern Crown’. The constellation and the romantic
gesture of Dionysus became the inspiration for the Corona Borealis
brand, which aims to provide an empyrean collection of bridal wear.
BR
AN
D E
THO
S
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LOG
O
C O R O N A B O R E A L I S
C O R O N A B O R E A L I S
C O R O N A B O R E A L I S
C O R O N A B O R E A L I S
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Pantone 2695
Hex: #260859
C: 91 M: 100 Y: 0 K: 49
R: 38 G: 8 B: 89
Pantone 621
Hex: #D6E9E1
C: 13 M: 0 Y: 10 K: 2
R: 214 G: 233 B: 225
White
Hex: #FFFFF
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
Black
Hex: #00000
C: 0 M: 0 Y: 0 K: 100
R: 0 G: 0 B: 0
CO
LOR
S
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Height to Width ratio: 1:5 Always maintain this ratio.
Minimum size: Print: .35” x 1.75” Web: 20 x 100 pixels
C O R O N A B O R E A L I S
5x
x
LOG
O U
SAG
E
C C C C
Only use the following text-background color combinations:
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C O R O N A B O R E A L I S C O R O N A B O R E A L I S
Do NOT place white logo on light parts of background image.
White logo on background image of galaxy/outerspace
Proper use of logo:
White logo on black background
C O R O N A B O R E A L I S
Do NOT use any other color other than white when placing logo on a black background.
C O R O N A B O R E A L I S
LOG
O U
SAG
E Improper use of logo:
C O R O N A B O R E A L I S
Use only Archer Medium for logo text.
C O R O N A B O R E A L I S
Do NOT use any other typeface.
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C O R O N A B O R E A L I S
6x
5x
x2x
.5x
.5x
LOG
O SA
FE SPA
CE
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Archer
TYP
EFA
CE
S PRIMARY
Medium:ABCdEfghIjkLMNOpqRStuvwxyzabcdefghijklmnopqrstuvwxyz123456790
Medium Ital.:abcdefghIjklMnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz123456790
Semibold:abcdefghijklmnopqrStuvwxyzabcdefghijklmnopqrstuvwxyz123456790
Semibold Ital.:abcdefghIjklmnopqrStuvwxyzabcdefghijklmnopqrstuvwxyz123456790
Gotham
SECONDARY
Book:
ABCDEFGHIjklMNOPqrsTUvWxyz
abcdefghijklmnopqrstuvwxyz
123456790
Book Ital.:
aBcdefghIjklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
123456790
Semibold:ABCDEFGHIjKLMNOPqRSTUvWxYzabcdefghijklmnopqrstuvwxyz123456790
Semibold Ital.:abcdefghIjklmnopqrStuvwxyzabcdefghijklmnopqrstuvwxyz123456790
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C O R O N A B O R E A L I S
C O R O N A B O R E A L I S
Title
5058 strawbridge Dr, Baltimore, MD 21014 | [email protected] | (301) 760-0734
N A M E
Title
5058 strawbridge Dr, Baltimore, MD 21014 | [email protected] | (301) 760-0734
N A M E
BU
SINE
SS CA
RD
SFRONT BACK
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5058 strawbridge Dr, Baltimore, MD 21014 | [email protected] | (301) 760-0734
C O R O N A B O R E A L I S
LETT
ER
HE
AD
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EN
vE
LOP
E
C O R O N A B O R E A L I S
5058 strawbridge DrBaltimore, MD 21014
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