corp retail brochure
TRANSCRIPT
POWER FOR A DIVERSE MARKET LANDSCAPEII
FOR GENERATIONS RUNNING, IBRIGGS & STRATTON HAS BEEN ITHE TOP CHOICE IN POWER FOR IOUTDOOR POWER EQUIPMENT. I
IPEOPLE HAVE COME TO DEPEND ON OUR ENGINES TO II
GET THE JOB DONE. WE'RE COMMITTED TO HELPING YOU [.
REMAIN COMPETITIVE AND SUCCESSFUL IN A VERY [.
CHALLENGING MARKETPLACE. [I
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TOTAL POWER SOLUTIONS i,
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RESEARCH
OVER THE LAST 15 YEARS, WE'VE INVESTED MILLIONS
OF DOLLARS ON MA.JOR RESEARCH STUDIES ON THE
BUYING HABITS OF GENERATOR AND PRESSURE WASHER
CUSTOMERS. THIS RESEARCH HELPS US BETTER
UNDERSTAND:
BRAND IMAGE IS AS STRONG AN INFLUENCE ON THE
PURCHASE DECISION AS PRICE. SUCCESSFUL BRANDS
ARE THOSE THAT:
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WHAT, WHERE AND WHY PEOPLE BUY OUTDOOR
POWER EQUIPMENT.
How TO KEEP PACE WITH SHIFTS IN CONSUMER VALUES,
ATTITUDES, LIFESTYLES, NEW TECHNOLOGIES AND
OTHER FACTORS THAT INFLUENCE PURCHASE DECISIONS.
How TO AVOID GUESSINGAND RISK-TAKING IN TARGETING
SPECIFIC CUSTOMERS AND MARKET SEGMENTS.
BRAND
• CONSISTENTLY FULFILL THE TIME, VALUE AND EMOllONAL
REQUIREMENTSOF CUSTOMERS.
• OFFER AN ASSURANCE OF QUALITY AND RELIABILITY.
FOR YEARS, CUSTOMERS HAVE CONSISTENTLY PREFERRED
ONE ENGINE BRAND IN OUTDOOR POWER EQUIPMENT:
BRIGGS & STRATTON.
ONLY BRIGGS &. STRATTONOFFERS ENGINESTO COVER ALLOF YOUR CUSTOMERS' NEEDS.WE DESIGN OUR ENGINES TO MEET THE VARIOUS POWER,
PERFORMANCE AND VALUE REQUIREMENTS OF DIFFERENT
CUSTOMER SEGMENTS. As A RESULT, YOU CAN OFFER
MORE CHOICES IN GENERATORS, PRESSURE WASHERS,
PUMPS AND COMPRESSORS. ALL BACKED BY THE POWER
'lilt t IVI J: nil
ENGINES ARE VALUE-ENGINEERED FOR
AND QUALITY OF THE BRIGGS & STRATTON BRAND. BASIC NEEDS.
MID-MARKET OHV ENGINES ARE POWERFUL, INNOVATIVE,EASY TO START AND EFFICIENT.
PERFORMANCE-MARKET OHV ENGINES OFFER EXTENDED
LIFE FEATURES DESIGNED FOR FREQUENT USE UNDERDEMANDING CONDITIONS.
PREMIUM-MARKET TOP-OF-THE-LiNE VANGUARD ENGINESARE THE BEST OF THE BEST, DESIGNED FOR THE MOSTDEMANDING COMMERCIAL CUSTOMERS. THEY OFFER THE
BEST COMBINATION OF DURABILITY, RELIABILITY AND PERFORMANCEFOR THE MOST EXTREME CONDITIONS.
POWER MERCHANDISING
IT ALL BELONGSTOGETHER.
RESEARCH SHOWS THAT MOWER AND TRACTOR
PURCHASERS ARE PRIME TARGETS TO BUY
GENERATORS, PRESSURE WASHERS AND OTHER
GAS-POWERED PRODUCTS AND ACCESSORIES.
By MERCHANDISING THE RIGHT PRODUCTS
TOGETHER, INTHE RIGHT PLACE, AND SUPPORTED
BY THE RIGHT MESSAGES, MORE QUALIFIED
CUSTOMERS WILL BE EXPOSED TO PRODUCTS
THEY DIDN'T EVEN KNOW YOU SOLD .
GENERATORS. PRESSURE WASHERS.
WALK-BEHINDS. RIDERS. TILLERS. EDGERS.
TRIMMERS. COMPRESSORS. PARTS AND
ACCESSORIES. ALL OF YOUR OUTDOOR POWER
EQUIPMENT SHOULD BE MERCHANDISED
TOGETHER. IT'S YOUR BEST OPPORTUNITY
TO EXPOSE MORE PRODUCTS TO MORE
CUSTOMERS WITH THE HIGHEST LIKELIHOOD
TO PURCHASE ADDITIONAL EQUIPMENT.
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By PUTTING OUTDOOR POWER EQUIPMENT
PRODUCTS IN A SINGLE, PROMINENT
LOCATION, YOU NOT ONLY GET BETTER
PRODUCT EXPOSURE, YOU CAN MORE
EFFICIENTLY UTILIZE YOUR SALES AND
TRAINING RESOURCES. SALES ASSOCIATES
WILL HAVE GREATER PRODUCT KNOWLEDGE,
ALONG WITH A MORE IN-DEPTH
UNDERSTANDING OF THE OPE PRODUCT
CATEGORY. As A RESULT, YOU CAN IMPROVE
CUSTOMER SERVICE AND INCREASE SALES .
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A POWERFUL MESSAGE STRATEGYADDRESSES
THE UNDERLYING ATTITUDES AND NEEDS OF
THE VARIOUS OPE MARKET SEGMENTS. A
RESEARCH-BASED UNDERSTANDING OF
THESE ATTITUDES WILL ALLOW YOU TO
DEVELOP PROGRAMS THAT INFORM,
ASSIST AND PERSUADE PROSPECTS.
Two LEADERS IN POWER BRINGYOU RELIABLE PROTECTION.
• 6 CIRCUIT 20 AMP FOR GENERATORS UP TO 5000 WATTS
• 6 CIRCUIT 30 AMP FOR GENERATORS UP TO 5000 WATTS
• 10CIRCUIT 30 AMP FOR GENERATORS UP TO 7500 WATTS
• 10CIRCUIT 50 AMP FOR GENERATORS UP TO 12500WATTS
SOLD IN KIT FORMAT.
INCLUDES:
- TRANSFER SWITCH
- POWER INLET BOX
- 10 FOOT POWER CORD
• MEErS STRINGENT UL 1008 STANDARDS
• DEPENDABLE CIRCUIT BREAKER DESIGN
• COMPACT INLEr BOX WITH CIRCUIT
BREAKER PROTECTION
• PATENTED MECHANICAL INTERLOCK TO
PREVENT PARALLELING OF UTILITY AND
EMERGENCY POWER SOURCE
• 5 YEAR WARRANTY
BRIGGS & STRATTON HAS A LONG-STANDING
COMMITMENTTO DESIGN AND MANUFACTURE
A COMPLETE LINE OF ENVIRONMENTALLY
SOUND ENGINES. ALTHOUGH OUR ENGINE
CATEGORY PRODUCES LESS THAN TWO
PERCENT OF TOTAL EMISSIONS OUTPUT PER
YEAR, WE CONTINUE TO AGGRESSIVELY
PURSUE NEW WAYS TO IMPROVE OUR
PERFORMANCE AND TO UPHOLD OUR
ENVIRONMENTAL RESPONSIBILITY.
THE POWER THAT WORKS FOR YOU.
Briggs & Stratton Corporation
12301 West Wirth Street
Wauwatosa, WI 53222-2110 USAPhone: 414.259.5333
Fax: 414.259.5313