corporate athletic association
TRANSCRIPT
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The Corporate Athletic Association
Business Plan
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Mission Statement
We are a non-profit organization that provides a competitive atmosphere while improving teamwork, leadership, and camaraderie in the corporate world. Through sport and fitness we actively improve the health and wellness of communities in New York City.
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Core Values
● Corporate responsibility● Well being of the community● Promoting efficiency
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Organizational Chart
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Jeffrey Grygiel
● Chief Financial Officer● Bachelor of Science in Accounting
Responsibilities● In charge of past, present, and
future financial condition
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Giancarlo Regni
● Athletic Director● Bachelor of Science in
Clinical Exercise Science● Certified Personal Trainer &
Athletic Trainer
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Responsibilities
● Provide administrative direction and oversight for all corporate athletic staff and activities.
● Promote and reinforce overall good health and wellness.
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Promotion of Wellness
● Weekly Fitness and Nutrition Articleso Dispel myths.
● On-Site Athletic Trainers (interns)● Smoothie Truck
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Christopher A. Forrest● Business Administration,
Finance and Management ● Managing internal and external
operations● Event Scheduling● Crisis management
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Scheduling
● One 4-5 Month Season● 16 Games● Playoffs and Championship
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Erin McQuillan● Chief Marketing Officer ● Bachelor of Science, Business
Administration; Concentration in Marketing
● Minor in Sport Studies● Responsibilities:
o Promote our Organizationo Reach Target Market
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SWOT Analysis ● Strengths:
o No competitorso Unique Organizationo Provides health and wellness to
companies ● Weaknesses:
o Startup Costso Limited number of sports offered
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SWOT Analysis● Opportunities:
o Adding more sports to the Associationo Expansion into an athletic facilityo Expansion into cities across the United
States● Threats:
o No funds to continue operationso Limited number of participants
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Target Market
● Employees who are looking for a competitive way to be active.
● Businesses that are striving to have more teamwork, leadership and camaraderie in their company.
● Employees of all ages in NYC.
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Marketing Strategy
● Social media; Twitter, Facebook, Instagram● Email invitations ● Face-to-Face
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Financing● Short-term loans● Sponsors● Investors
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Financing
● Estimated start-up costs of $55,000● $4,000 per company to enter (16 team
league)● Anticipating $64,000 in revenues
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Costs & Expenses
● Uniform● Equipment● Rent space● Referees● Equipment● Marketing/Advertising● Startup costs● Wages
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Sponsorships
● Sporting goods stores● Participating Companies● Local gyms● Health & fitness stores
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Goals
Short Term:● Grow the size of our leagues● Offer more sports● Add an additional locationLong Term: ● Open a headquarters for all our activities● Expand our service to many different cities
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Questions?